Abasebenzisi be-Facebook bakha "i-bubble news"

Abasebenzisi be-Facebook abagqithiseleyo ngeendaba banokubambisana nenani elincinane lemithombo yeendaba, abalobi besifundo esitsha bathi.

Yintoni into ekufundeni olutsha

Yimbono yokwakhiwa kwezentlalo zolondolozo lweendaba zoluntu-ngokukodwa, indlela abantu abanokujamelana ngayo ngokufanelekileyo nokuhlenga amaqela aphikisayo kunye nokucoca izimvo ezingezinye. Nangona i-Facebook isebenzisa izilungiso ezinokuthi zincome umxholo wabasebenzisi abayithandayo, uphando lwangaphambili lubonise ukuba ukhetho lwabantu lwezonxibelelwano loluntu lunempembelelo enamandla kwiintlobo ezahlukeneyo zeembono aba bantu abazibona.

Uphononongo olutsha, olupapashwe ngoMatshi 6 kwiphepha leNkcazo zeSizwe seSizwe seSayensi, lubonisa ukuba izinto ezikhethiweyo. Olu pho nonongo lujolise kwimisebenzi yeebasebenzisi ezingama-376 ze-Facebook phakathi kukaJanuwari 2010 noDisemba 2015 kunye nendlela abadibana ngayo nama-arhente eendaba e-920.

Ulandelelwano, ama-huskies, ama-postpost kunye nezimvo kwiindaba ezipapashwe kwi-Facebook zahlaziywa ngabaphandi abakhokelwa nguWalter Kvatrachiochi kwiSikolo saseNuremberg e-Itali. Bazimisele ukuba yeyiphi imithombo yoluntu esetyenzisiweyo kunye nokuba lide kangakanani.

Isiphumo esichukumisayo sesifundo

Isiphumo esinqabileyo kukuba, nangona inani elikhulu lemithombo yeendaba, apho ungakhetha khona, wonke umsebenzisi we-Facebook wayejonge ukugxila kumaphepha ambalwa nje. Kwaye umsebenzi osebenzayo ngokwendlela yokuthanda, ukubuyisela kwakhona kunye namazwana, kungenzeka ukuba wayegxininise amandla akhe kwimithombo embalwa.

"Kukho ukutyekela kwendalo phakathi kwabasebenzisi ukunciphisa umsebenzi wabo kumaphepha athile," izazi zenzululwazi zichaza. "Ngokweenkcukacha zethu, xa sifunda iindaba kwi-Facebook, igalelo elikhethileyo liphezulu."

Abaphandi bafumanisa ukuba umntu ngamnye wayejonga inani elincinci lee-arhente zeendaba. Umsebenzi womsebenzisi wawuqokelelwe kwicandelo elithile leenkomfa zeemicimbi yeendaba, kwaye kwakukho ukufundwa okuncinci kakhulu phakathi kwezi ngqutyana.

Amajelo asekuhlaleni athobisa njani?

Ngokutsho kukaBen Schneiderman, uprofesa wekhompyutheni ye-yunivesithi yaseMaldanse ophanda amajelo asekuhlaleni, esi sifundo, esekelwe kwisiseko esikhulu seenkcukacha, luyongezelela luncedo kwiincwadi zophando malunga nokugqithiswa kweendaba zoluntu.

"Oku kunika ubungqina obongezelelweyo bokuxhasa ubukho bezinto ezibizwa ngokuba yi-bubble filter, okanye indlela eyabelwana ngayo, apho abantu bafumana ulwazi," watsho uSchneiderman, ongazange athathe inxaxheba kwisifundo esitsha.

Ukuhanjiswa kweendawo

Nangona kunjalo, abaphandi baphawula ukuba abasebenzisi babedlula zonke iindibano zeendaba, ubuncinane belizwe. Oko kukuthi, ngelixa amaphepha eenkcukacha anokubambisana namaphepha okanye ukwabelana ngomxholo, la manxibelelwano yayingaphelelwanga kwimihlaba kunamanethiwekhi omsebenzisi. Abasebenzisi abaqhelekileyo, njengomthetho, badibanisa namaphepha angamazwe ngamazwe, abaphandi bayaphawula.

Imodeli yekhompyutha

Ukubona indlela oku kuvela ngayo ukusebenzisana nomsebenzisi, abaphandi badala imodeli yekhomputha apho abantu banikezwa ngumbono olungiselelwe ngaphambili omelelwe ngenani kumgca. Umzekelo wabonisa ukuthambekela kokuphakamisa ulwazi ovumelana ngalo kwaye uqokelele ulwazi olwenza ukuba ucingisise. Imodeli yekhompyutheni iyaxelisa ukutshintshwa okunjalo, kubonisa ukuba amaphepha ahluke kakhulu kwimbono yomntu uya kukhishwa. Olu hlobo lwekhompyutheni lokuqinisekisa kwangaphambili lukhokelela kumzekelo ofana nalowo okhoyo ngokwenene kwi-Facebook. Oku kubonisa indlela ukuhlengahlengiswa kwenethiwekhi yentlalo kuvela ngayo, bathi abaphandi.

News Fake

Olu tshintsho ekuqinisekiseni ngabasebenzisi lunokuba sisikhubekiso kwiinkampani ezinjenge-Facebook okanye i-Google ezizama ukuqeda oko kuthiwa "iindaba ezikhohlisayo," abaphandi baqaphele. Igama elithi "iindaba eziyinyumba" libhekisela kumaxwebhu angamanga apheleleyo apapashwa ngamashishini afuna ukukhangela abasebenzisi be-Facebook kumaphepha abo ewebhu azaliswe ngezithuba zentengiso.

"Iindaba zineentlobo ezifanayo zokuthandwa njengama-kittens okanye i-selfies," izazinzulu zibhalela kwinqaku yazo. Ngaphezu koko, abalobi beenkcazo zokufunda ukuba iingxoxo zezopolitiko nezentlalo zisekelwe kwiingxelo eziphikisanayo, kwaye ezi ngxelo zichasene nezicwangciso ezinjenge-fact check (nangona uphando lwangoku lubonisa ukuba abantu abalumkisa ukuba baqaphele ngaphambi kokuba bafumane ulwazi olungamanga, Unokusebenza ngempumelelo).

Abantu "baqulunqa uluntu phakathi kwabahlobo, kwaye abahlobo babo baxhamene ngokusondelene, kodwa banxulumene nabantu abangaphandle kweendawo zabo," watsho uSchneiderman. "Ngoko ukuba kukho iindaba ezixhaphakileyo ngaphakathi kwintlalo yabo, zivame ukukholelwa kuyo, kodwa ukuba zivela ngaphandle kommandla onjalo, mhlawumbi aziyi kwaziwa."