Beer "Carlsberg": umenzi, ixabiso, ncomo

Carlsberg umqombothi imelwe yinkampani Danish kwegama elifanayo. Ukuza kuthi ga ngoku, i-brand yenye yezinto sikhulu kakhulu nempumelelo ehlabathini lonke. ofisi intloko Le nkampani usekelwe e Copenhagen, ngo Valby.

History of indalo

Le utshwala yasekwa ngo-1847 yi-ngusomashishini Danish thomo ogama Christian Jacobsen. I brand yathiywa emva unyana ka-Charles somashishini. Kuba ibhiya ixesha elide "Carlsberg" ikhutshwa qwaba abahlali kwikomkhulu, ngoko ke imveliso lwandiswa ngokomlinganiselo wesizwe. I ezithunyelwa lokuqala imihla ukusuka ekupheleni kuka-1860, kodwa iqela zangaphandle koxinzelelo kakhulu.

Emva kweminyaka phantse-20 ukususela ekusekweni kwe nkampani, isiselo unenzondelelo utshintsho. Okokuqala, kumayelana indlela imveliso ukubila. Ke kaloku Danes lafumana nje nasiselo sinxilisayo, kwaye belima ngokupheleleyo kwaye beer esulungekisiweyo "Carlsberg". Umenzi ubesoloko esinyamekela malunga kubathengi bayo, ngoko ke kungekudala bagqiba kwelokuba ukwandisa ubunini lenkampani ngokusebenzisa iilebhu amatsha kunye neefektri. Kubalulekile ukuphawula ukuba yasekhemesti yokuqala uphawu ixesha elide yaqhubeka Danish Lauritz Sørensen. Yaba nguye lowo waqalisa inkqubo ukuphisa icandelo hydrogen ye-pH, leyo namhlanje isetyenziswa yi zonke ezinye iinkampani.

Noko ke, ngaphambi kokuba lo mzuzu kunye Carlsberg uphawu wathabatha imeko ngelixa engaqhelekanga. Ngowe-1882, nyana Jacobsen washukumisela kude ishishini losapho, wakhetha ukuvula umgca yakhe zebhiya. I brand new ogama Ny Carlsberg. Kufuneka uhlawule irhafu, zombini okhuphisana amashumi amabini baya isandla ngesandla. Ngowe-1902, uCharles wafa, noonyana bakhe, abazibandakanyileyo zombini iintlobo umva.

Ngowe-1969, le nkampani utshwala Tuborg ephambili alwayo Danish bagqiba lokufunxa ngumqondo Jacobsen. Ukuwa brand akuyomfuneko ukuba ulinde ixesha elide. Okwangoku, iCandelo Carlsberg ungumnikazi kuphela kwisithathu inkampani, intsalela leyo esijingayo free.

technologies ukuphelela

Ukususela ngo-1847, lo utshwala wavelisa ethululwayo engacocwanga ngokusekelwe igwele yendalo. Le mveliso ngokuphinda kwizithethe Danish ngokupheleleyo, kodwa ngokuphelela ayikho ezahlukeneyo. Ngowe-1865, kwelebhu yemichiza yokuqala lavulwa-mveliso. Ukuba liphuhlisa indlela entsha culturing igwele, ilandelwe yi product. Ukusuka le beer ngongoma "Carlsberg" Wavuka ke amanyathelo aliqela phezulu.

Zokuthumela yokuqala wathunyelwa eScotland kwaye ngoko yaseScandinavia kunye West Indies. Ngeminyaka yoo-1870 iimveliso babe ngabantu abakwizihlalo ephambili eYurophu. wezindlu eluhlaza "Carlsberg" ileyibheli wadalwa 1904 yi womzobi Aqui Bindesbollom. Ukususela ngoko, loo nto ithathwa phawu lubalulekileyo ulibonayo brand ngayo. Kwiinyanga ezintandathu kamva, eCopenhagen kwakukho yesithili utshwala. Kwakukho kuphela izakhiwo zolawulo nemivalo, koko ilebhu enkulu kunye izixhobo ezitsha.

Ngo-1976 kwakukho abantu abaninzi kunye International Center for isifundo iziselo ezinxilisayo namhlanje. Eyasekwayo nje kwiilebhu imichiza Carlsberg. Le nkulungwane intsha yabalasela kwinkampani ukuvulwa amasebe ezininzi ezinkulu ehlabathini lonke, kuquka eRashiya. Ngo-2004, i-ekhemisi Danish egqibelele iresiphi unyango igwele, ukutshintsha kanye ingqiqo nokupheka olululo.

Loo nto inika umdla into yokuba ngelo xesha abalandeli Carlsberg ezifana manani angumqondiso njengoko Queen Elizabeth II kunye Winston Churchill ngokwakhe.

Manufacturing brand

Okwangoku, beer amazwe "Carlsberg" iveliswa phantsi enjalo iibrand ezifana Tuborg, Baltika kunye Kronenbourg. imveliso Total unezibizo malunga 500.

Unyaka inzuzo ukuba brand Danish iye yaba-th 2012, xa inkampani ezuzwe kwiintengiso nje phezu $ 11 ezigidi. ingeniso Net kwaba $ 1.1 yezigidi zezigidi. Kufuneka kuthathelwe ingqalelo into kwiminyaka yakutshanje kuye kukho ukuhla ngongeniselo the brand, kodwa amandla ezifanayo ngoku yathi kuzo zonke Breweries ezaziwayo. Kuyaphawuleka ukuba inkoliso imveliso Carlsberg zifunwa eRashiya, Azerbaijan, Nepal kunye iLaos, uze emva koko e Denmark kunye eNorway. Ingeniso inzuzo kweli lizwe kuvela kuluhlu lwe yaseSweden, Cambodia, France, Kazakhstan, Portugal, eSwitzerland, Malaysia, eJamani, eUkraine, Singapore kunye nabanye.

Ukususela ngoJanuwari 2015 sele ivaliwe ngoko nangoko ezimbini izityalo eRashiya: eChelyabinsk Krasnoyarsk.

Yenziwe ngoobani kunye neempawu yotywala

Asinto engaqhelekanga, nayiphi na imveliso Carlsberg uye umxholo high osidingayo. Its ixabiso amandla kuba malunga nama-45 ukuya kwi-100 g ccal Ukuxhasa kancinane ngaphantsi osidingayo soft ethululwayo - 42 ccal.

Ekubeni ubunjwe amacandelo kuphela ngobushushu kunye nezongezelelo, iiprothini, kunye namafutha kwi isiselo engekho ngokupheleleyo. Xa ukuvelisa utywala usebenzisa malts zerhasi, ngamanzi okuhlamba kunye galo yahluzwa. Ngaloo umxholo Wort nencindi ayidluli-12%. Kwi-avareji, inqanaba utywala yahluka phakathi revolutions 5. Ngu pretreatment le beer igwele "Carlsberg" ufumana incasa ngokugqibeleleyo mnene hop ubukrakra kunye nevumba elimnandi entsha.

iNkxaso

Ukususela ekuqaleni kuka-1990, i-brand ubesoloko ethatha inxaxheba ngemali imisebenzi bebhola ekhatywayo. Akumangalisi ukuba ngo-2004 no-2008, Carlsberg waye mxhasi ngezimali European Championship, yaye namhlanje igqalwa enye ngabameli eziphambili Champions League. Kulo mzekelo, imvumelwano UEFA kusanda lihlaziywe omnye iminyaka embalwa.

Ukongeza, i-brand ongoyena mxhasi isihloko eklabhu "Copenhagen". Phambi lo mbhalo kunye logo "Carlsberg" ngo-1992 kwi-T-shirt zophondo kunye neqela "Liverpool". Ukususela zemidlalo isemi ngaphandle Championships zehlabathi ngonyaka Ukuskiya kunye igalufa.

Ngowe-1920, le nkampani ngemali ukuvulwa Institute of Physics eCopenhagen. Namhlanje iziko sele ukuphanda nje kuphela umyinge kunye ezintsha atomic, kodwa imveliso engundoqo utywala kwikomkhulu, ogama lakhe utywala "Carlsberg".

Ukubuyekezwa neendleko

Enye yezinto ezilungileyo eziphambili ithambe isiselo imithombo incasa yawo. Oku kufezekiswe ngenxa amanyathelo ezininzi ukuhluza kunye pasteurization. Non-utywala besiNtu 'Carlsberg "na incasa elithozamisayo, apho amathayara kunye linyulu hop. Ideal besipha ukukhanya kunye namaqebengwana.

Awona macandelo aphambili utywala imihlobo galo nerhasi. La macandelo ukunika beer amanqaku ahlaziyayo yobukrakra kunye ekugqibeleni kuba kancinane amnandi. Nomnikelo ilungele ukuba inyama nentlanzi izitya, kwakunye Cuisine isiJamani kunye Japanese.

UNYE umdibanise, leyi kandziyisaka indawo ephambili beer "Carlsberg" - ixabiso. iibhotile zonke iindleko yahluka ukusuka engange-75 ukuya 95.