Bond - icuba, leyo ungabi nako

Bond - icuba, igama leyo kukade icangcisiwe, andiva kumazwe angaphezu kwama amahlanu ehlabathini lonke. Ngaphezu koko, a Dzheyms Bond ezaziwayo-kakuhle akunanto yakwenza nabo.

A ibali

imveliso nganye ubotshiwe ukuba ibali yayo. Abanye kuvela emarikeni ngenxa nolwazi lwenzululwazi okanye yisa ukuthengisa umenzi, omnye ngengozi. Bond - icuba, nto leyo mhlawumbi ilungu wesibini kula maqela. Eli bali lulula kakhulu kwaye lula.

Xa odumileyo ngelo xesha nomnini wenkampani, Philip Morris waba iivenkile icuba eziliqela. Impahla ewuthanda imfuno elungileyo, yaye norhwebo waqhubeka. Evenkileni unako ukuthenga yonke into ugwayi, kuqaliswa ngenkulungwane ye-19, ukuya cigar kumbhobho necuba. Enye abalandeli kwemveliso uMorris okulungileyo ngexesha Korol Alfred Belgium. Ukuze kuboniswe ngandlel 'novelwano kwabo, yena ngo-1902 umthetho encinane shop Wamkelekile kwisihloko sekratshi Boutique yasebukhosini. Yaye ekubeni kwakukho indawo yorhwebo esitalatweni ekuthiwa Bond Street, kwaye midiza kuqala babebizwa ngokulandelelanayo Old Bond Street.

Ukususela ngoko waqalisa uhambo yayo loloyiso ehlabathini lonke. Kuba baninzi, yaye ngoku Bond - imidiza umgangatho yasebukhosini ngokwenene.

ingqalelo kwihlabathi

Philip Morris njengoko nomnini wenkampani akazange afune ukwenza ezinye impahla kuphela okanye ezizodwa. Injongo yakhe ukuba imveliso zabo kwinginginya. Enyanisweni "Bond" - icuba, ebeziqale swi ngummi eziqhelekileyo imali avareji. Bamele babe udibaniso kakuhle Obusemagqabini ubunjani ngexabiso elifikelelekayo. Kwaba njalo. Imveliso entsha kunokuba ngokukhawuleza bafunda amazwe. icuba Ingakumbi ithandwayo brand baqalisa ukusebenzisa kumazwe asakhasayo. Kubo, i "Bond" yaba ithuba kuphela bajoyine into phesheya kunye nomgangatho. Ngapha koko, le midiza ezifana Dunhill kunye Camel abantu bamane ungenayo imali, kodwa apha ithuba abatshayayo kulungile ngexabiso elincinane.

Kamva, kwenye indawo ngamahlanu, umenzi iye yatshintsha ngokupheleleyo imbonakalo pack. Wabonakala phezu ezishelfini, "Bond" kwi umthengi ukupakisha eqhelekileyo eqinileyo, okunyuke ngakumbi ukhuphiswano yayo emarikeni.

ezinye iinkcukacha

Ukuqala senkulungwane ezibini, yaba yimpumelelo ingakumbi ibond brand. Icuba, ezo ehonjiswe kunye iifoto kwi ncwadana eqaqambileyo phezu izikrini TV, ngokuthe ngcembe woyisa abaphulaphuli bakhe.

Bathi kuye kwaqatshelwa kwaye kuthandwa ngabantu abaninzi. Isizathu sokuba ithandwa kangaka kukuba kule mveliso kakhulu kakuhle kudityaniswe amacandelo zintathu zibalulekileyo:

1) Dan kwiinkulungwane ubudala izithethe kunye nomgangatho. Ubume umenzi kunye eminyaka ubugcisa obuvunyiweyo akazange avumele ukuba nenxaxheba kwiimveliso ukukhululwa umgqutsuba. Kwaye ke ingubo yasebukhosini iingalo phezu diphu imbopheleleko enkulu.

2) Style. Ongekho uphawu eyayisahlula ivumba emangalisayo umsi icuba kunye ethambileyo, leyo inkqubo yeyokutshayela alwe emqaleni.

3) Le ixabiso, apho ifumaneka kuye nawuphi na umntu onomdla.

Konke oku kunye eye wavumela brand ezaziwayo-kakuhle ixesha elide ukuba agqalwe abe yinkokeli. Noko ke, emva kokuba mvume ekuveliseni iinkampani ezithengisa icuba ezithengwe kwamanye amazwe, le meko iye yatshintsha kancinane. Umzekelo, "Bond" imveliso Russian ekumgangatho obuphantsi kakhulu ukuya yokuqala. Mhlawumbi Nantsi ke imbangi yokuba ekugqibeleni itshaya ezininzi kunye namava nethe olu hlobo yecuba.

ukhethe

Phakathi iintlobo ezaziwayo-kakuhle Western eRashiya, le Bond kakhulu zithandwa. Forms yale brand yecuba, kuyinyaniso, musa ezonakalisa umsebenzisi ukwahluka yayo. kuphela emithathu Ekuqaleni kwakukho:

1) Bond Street oluBomvu;

2) Bond Street Ukukhanya;

3) Bond Street Super Light.

Kamva inani labo uya kongeza izinto umgca Bond Street Special (Reach, Mild kunye Fine). Noko ke, baye bayeka ukuvelisa ukusukela ngo-2008.

umthengi Mass kwilizwe lethu, aziwa njengoku:

• Bond Classic Selection;
• Bond Special Selection Light;
• Bond Selection Fine Super Light;
• Bond One.

Waza weza epakisha ugwayi ezingcakacileyo:

• Bond Superslims Gold;
• Bond Superslims Silver.

Xa ekuthengisweni kwezinto esidla kwibhloko iipakethi-10, iyileyo ugwayi-20. Umahluko yaba izinto ezingundoqo kuphela uyilo ukuphakheja yoqobo kunye nesiqulatho ezilawulwa: tar kunye nicotine. Ezi imidiza ngokufanelekileyo kucingelwa ukuba imveliso premium. It is a Kulusizi ukuba ngoku ngabo nga ukhumbule kuphela. Ngokutsho imithombo kwaziswa, ngo-2009 imveliso ngokupheleleyo yayekwa.

ukubuyekeza Product

abatshayayo abaninzi baqhelene imidiza Bond. Izimvo aba bantu wabathethela ngento imveliso ugqibelele ukuba ngexabiso layo. Oku ekuqaleni luphawu umenzi. Akazange azame ukuba akhuphisane nelamaRafa, kodwa nje wacebisa ngumthengi esiqhelekileyo imveliso esemgangathweni. Emva kokuwa "ludilike", ilizwe lethu nabo ithuba. Kuyinto ngisho elithile ophambili icuba ukutshaya, nto leyo kakhulu kumkani ngokwakhe yaseBelgium. Kukhubazeka kwatsala livumba elithozamisayo kunye incasa noxhamla ubuncwane. Nabani ungakhetha ukhetho ofanelekileyo. Ukukhetha kakuhle kweentlobo emaXhoseni kule nto kakhulu ngokwaneleyo.

Noko ke, emva kwentengiso kwakukho iimeko apho kuthetha ukuba imveliso yenziwa eRashiya, kuye kwanciphisa Umnqweno kubathengi. Zonke ngazwi linye wathi "Bond" wayengaselulo efanayo. Incasa yecuba baye engenanto, kodwa kunikeza wanyamalala ngokuphelele. Mhlawumbi isizathu waba icuba ophantsi ezikumgangatho okanye ukungakwazi ukuba uliphathe. Kodwa ithetha okungakumbi malunga nenqanaba le nkampani, wazithwala phezu umsebenzi onzima, njengokuba ukukhululwa kwempahla evela ehlabathini lonke.