Ingaba nokuthiywa?

Ukubeka esweni amaxabiso iinkonzo eMoscow arhente ngokutshiswa, lubonise ukuba uphuhliso amaxabiso igama ziyahluka ukusuka 30 ukuya amawaka 200 engange. Loo Umahluko amaxabiso ikushiye. Eli nqaku liza kuchaza esekele nkqubo amaxabiso a.

Amaxabiso for ngokuqamba sichaza khuphiswano, hayi kuphela phakathi arhente kodwa phakathi freelancers. Ngaphambili, abathengi abaninzi bazama ukwenza ngokwabo, eza ngenxa amashishini abo, iivenkile kunye nempahla. Babefuna ukuba babhalise amagama abo zokudala "", kodwa endleleni wavuka FIPS angavumiyo ukuba babhalise, ebhekisela "yokuswela ngokuphuma" amagama. Kubonakala ukuba umntu sele yasungulwa kwaye ibhalisiwe ilizwi, kodwa ukulungele ukuba athengise ngayo amaxabiso abo. Kubonakala ukuba kuyimfuneko ukwenza isicelo specialist, ngubani na oya kuba nako ukwenza zingabi namhlali Neum.

Cinga igama ayikho nzima, kuba nzima ukuqokelela ulwazi olufunekayo ukuze ukudala igama. Akululanga ukuza igama wayeza kudibana kuphela nazo zonke iimfuno ezisesikweni kwisihloko esemgangathweni ethathela ingqalelo yonke imigibe zokuthengisa, kodwa wafumana ithuba lokuba zithandwa.

Enye into kukhulisa inani lamagama - "nerezinovost» dictionary Russian. Amagama ezilungileyo ngokwaneleyo, kunye nabo, kudala kuhlala. Kulo mba, lo copywriter akazange abe ukufumana ceba amagama amatsha. Ukubhala - esinye into kukhulisa ixabiso ngamagama. Neologisms kufuneka kuvavanywa focus groups, njengoko , akwaziwa ukuba indlela esiziphatha ngayo ebomini. Ukuqhuba iimvavanyo kunye namaqela zojoliso - omnye umba iindleko ichaphazela ukwazisa ngamagama.

Ngamanye amaxesha kufuneka igama, ukuze ukuba iguqulelwe kakuhle kwezinye iilwimi. Ixabiso yokuthiya liphuma kwakhona.

Isihloko nganye yindawo yayo. I ebanzi oko kukuthi, igama ebiza kakhulu. Ukuba ufuna ukufowunela indawo lokuthenga - yenye into. Enye into, xa kufuneka ukucinga igama, umzekelo, kuba ingqondo ivodka elitsha, apho ukhuphiswano - enyangweni. Igama kuba ivodka entsha ukufikelela zonke engange amawaka-200, yaye loo nto nje ixabiso ubuchule ecocekileyo. Ngaphezu koko ukunyusa tag ixabiso, ukuba umthengi okanye ikhontrakha yi yinkampani yamazwe ngamazwe okanye "brand yenkampani." Kule meko, eqamba indleko ukufikelela engange izigidi ezininzi.

Ubutyala ukusetyenziswa ngokungekho mthethweni kwegama somnye - ukuya engange 5 million, okanye ukubalwa ilahleko kwingxelo ibango ubani owoniweyo .. Kungcono ukuba ungumgqithi womthetho, ukuba bumiswe igama okanye lophawu, sithembele ngoncedo abaqeqeshiweyo evela entsimini uphawu.

Abalandeli inkampani okanye uhlobo iya kuchaphazela uphuhliso ixabiso yesihloko. I ebanzi abaphulaphuli, uthe ngowona mkhulu ezahlukahlukeneyo kufuneka imibutho enza yi isihloko. Ukusebenzisa amagama aqhelekileyo abunanjongo ngenxa yezizathu ezibini: abakwazi ukugubungela yonke abaphulaphuli; la magama kudala abaqeshiweyo kwaye zibhaliswe kwi-FIPS.