Indlela yokwenza brand yobuqu?

Le mbono "brand personal" iyafana ngandlela ezininzi elithi "igama". Kuthetha ukuthini? Ngamagama alula, yindlela abantu ndiyabona njengomntu, entrepreneur, ummeli intshukumo ekuhlaleni okanye umbutho othile, lophethe nayiphi na injongo. Ingaba i oyingcali? Genius? Ngaba I ndithembele kuwe? Ziziphi iingcamango bakukhuthaza? ngaba unokuyithelekelela bani? Yintoni unxulumano kunye neengcamango kuvela kwi abantu yokubiza igama lakho? Ukuba umnini lophawu zobuqu, ngoko niya kwazi yonke into. Abantu banolwazi oko kufuneka ubonelele nento ukusebenzela. Kweli nqaku sijonga indlela yokwenza uhlobo lobuqu.

Sebenza kwi mfanekiso. Athandwa zonke iindleko

Ngamanye amaxesha ekudambiseni ubunzima ungenza igama njengendoda eyomeleleyo. Kodwa kwiimeko ezininzi, sele yonke phezu umfanekiso kutshatyalaliswa. Kufuneka kusoloko kukhunjulwe ukuba abantu kufuneka bathathe kuwe kakhulu, yaye "efafazwe" Ukwaziwa nizityhafise kakhulu oku. Akukho mfuneko yokuba benze izenzo ezimbi kuphela ngenxa ukutsala ingqalelo. Akuncedi nto ukuba wenze lophawu ngempumelelo zobuqu. Ukuba ngaba le meko, athathe onke amanyathelo ayimfuneko okulungisa oko. Njengoko yokusebenza ibonisa, ukuba iziphumo ukulinganisa notoriety abantu bathatha lunganako enkulu ukuzithemba.

amanani core

Xa inkqubo yokudala lophawu lobuqu kubalulekile ukuba isigqibo ngendlela apho abathengi kunye abathengi kufuneka oyibonayo. Cinga zonke iinkcukacha. Emva koko, brand umntu buqu - iseti iimvakalelo, amazwi neengcamango zabanye, leyo fomu ezingqondweni zabo yomfanekiso wakho wokugqibela. Ke ngoko yonke into iya kuxhomekeka ekubeni angenise ngayo eluntwini. Kaloku, inkqubo kulula ukulawula. Vele ukhethe umfanekiso yaye enze ngokungqinelana models zokuziphatha. Eyona basic, kunokwenzeka ukuba adlulisele ebantwini - ukuba imilinganiselo yokuziphatha. Ngoko kuyimfuneko ukuqala nabo.

ibe ngcono

Ukuba uthengisa Imizobo eninzi, ngoko ke kufuneka ukuba ube nguye lowo ukuqaphela ilungelo abathengi ukucacisa zonke bokuqonda kule ndawo. Ukuba ufuna iinkonzo uyilo, kufuneka ukuzimisa njengobuchule abanetalente. Naluphi na uhlobo elungileyo ithetha ubuchule kunye namava. Ngenxa yoko, inkampani "Nike" iye ibekwe ngokwalo njengoko ingcali kwendalo nendlela eliphezulu nezemidlalo esemgangathweni. Umzekelo omhle lophawu lobuqu - Dzheremi Klarkson (umkhosi "Top Gear"). Wazi lukhulu malunga iimoto. Nokuba unayo akukho izicwangciso ukukhuthaza lokubhengeza iinkonzo zabo, usafuna ukuba ukudala umbono ingcali.

Ngokuqhubekayo ukuqeqesha nilinde utshintsho kwindawo ekhethiweyo. Ingakumbi xa usebenza kwi Internet. Akukho nanye kwezi ndawo sokungakwazi ukhawulezise kangangoko oku. Ngoko ke, ukuba uyayeka ukuba azivelele kwaye uthathe ikhefu iinyanga ezimbalwa, ngoko uya kulahlekelwa nobuchule bakho.

indlela ekhethekile

Enyanisweni, ukubalula lobuqu - ke intengiso ubuntu amaxhoba. Ngoko ke kubaluleke kakhulu ukuba silumke malunga nendlela wena filing. Kufuneka ukuba zilinganisa umfanekiso okubonakalayo, oko kuya kuba lula ukuyikhumbula, kuquka nabantu basemzini. Ngelo xesha ke ubunjalo ebalulekileyo. Kodwa ke oko akuthethi ukuba kufuneka ukuba bahlanganise iqela yaye liququzelele iseshoni iintloko ukuxoxa ukuma njani phakathi isihlwele. Nje ube wena, musa khuphela abanye, nabo bonke ufumana ngokuzenzekelayo nokukhuthaza brand kuza kuhamba ngokukhawuleza.

Unxibelelwano nabantu. Njalo ukunxibelelana futhi sibe

Kule mihla yeteknoloji omkhulu ukuze kwenziwe social networks. Vumela abantu ukuba ukujonga ebomini bakho. Nangona akuyi kuba iindlela eziphambili zonxibelelwano. Endaweni yoko, ukuba abanike ithuba lokuba abe kufutshane kuwe. sebenzisa nje lonke igama elifanayo. Ngoko ke abantu baya kufumana kuwe. Kaloku, sixelele ngakumbi malunga ubuchule bakho kunye nomdla.

indawo siqu

Le yindlela enamandla kakhulu ukuxelela abantu malunga nawe kunye neeprojekthi zakho. Bona makahloniphe biography kwaye baqonde umgangatho womsebenzi, befuna portfolio. Ngaloo ndlela, uya kuba nako ukuvelisa igama lobuqu. Ngoko kuyimfuneko ukwenza iwebhusayithi esinomfaneleko kuyihlaziya qho. Qinisekisa ukuba zonke iinkalo ngokupheleleyo basebenza ngaphandle. Qinisekisa ukufaka icandelo kwiiprojekthi kutshanje kunye nemisebenzi kwiinkonzo ezinikiweyo kunye neziphumo azizuzileyo.

blog

Abanye abantu sebeqala ukwenza lophawu lobuqu lokuvula yayo. Blog - le yenye yeendlela ezininzi ethandwa ezisetyenziswa ehlabathini umsebenzi ukuvakalisa ngokwayo. Kulula kakhulu ukuba kumiswe. Kukho ezininzi ukubamba simahla ukuvula blogs kanye ethandwa kubo "Vordpress.kom". Kukho nezinye amaqonga apho ukwazi ukuvula kwiphepha lakho ngaphandle utyalo-mali. Umzekelo, "Blogger.kom".

Akwanelanga nje ukugcina kwiphepha lakho. Ukukhuthaza brand yakho yaba luhamba ngesantya esincomekayo kakhulu, oko inxaxheba kuyimfuneko esebenzayo abafundi ubatshangatshangise ezahlukeneyo ngezimvo yokuphucula ngayo. Oku kuya kunceda ekutsaleni abakhenkethi nangakumbi. Kaloku, kusebenza ngokwabo. Ucela umfundi iingxoxo ngezihloko ezintsha inxaxheba kwiingxoxo. iimpendulo zakho kufuneka yobungcali, ukuze abasebenzisi baqonde ukubaluleka nokungxamiseka blog.

Rhoqo igeza abahlobo

Yenza oku imihla yonke. Zama ukuba baziqhelanise abaninzi kangangoko abantu. Kananjalo kubalulekile ukuba ucinga ukuba abahlobo abatsha endingaba sayenzela wena, yaye yintoni onokuyenza ukuze kuzo. Xa abahlobo izityalo bangoobani ngokwenene okuthile. Xa ufuna umsebenzi, umntu ekunene uya kakade.

Kuyimfuneko ukuba bafunde abantu kangangoko kunokwenzeka: .. Iinkcukacha engobomi, amagama ngokupheleleyo, njl Ngenxa kule bebona kuwe umntu onobubele, abazimiseleyo yaye kakhulu. Kodwa, okukhona oyikhumbulayo ngayo ngabantu abathile, kokukhona kubethelela kubo mntu. abahlobo bakho ezilungileyo, lowo nina basondeleyo qha, uthethe nje ngawe kubahlobo babo. Ngaloo ndlela ke unako ukuqinisa kakhulu brand lobuqu.

Fumana i "namahlakani"

Kusenokuba amanani zoluntu, nomphakathi, iinkwenkwezi, njalo njalo .. Ngokuqhelekileyo, umntu eendaba, abaphulaphuli into ezifana nezakho. Kuyimfuneko ukuba bangene isangqa yonxibelelwano. Gcina umkhondo amaphepha abantu eendaba kumajelo social networks, izimvo kule ncwadi, ukuba kuyimfuneko, qiniseka ukuba anikele uncedo. Ukuba omnye wabo igcina blog, ubhale iposi lundwendwe (kuphela ukuba kufuneka sinyaniseke yaye ezilungileyo ngokwenene!). Aba bantu kufuneka eninzi ukufunda. Ukongezelela, abanokuwanika isindululo incamisileyo okanye imveliso yakho nje ngokwenza repost. Ngaloo ndlela, uya kufunda malunga amawaka abantu.

Kodwa kulo mzekelo, zokumodareyitha kubalulekile. Musa Ungazihluphi kwaye ungaceli iinkonzo ezininzi, ukuba wona ngokwawo kancinane. Musa ukuya kude kakhulu kwaye kuzisa iingenelo, lo gama i "namahlakani" ngokuqinisekileyo uya kubukhumbula. Kodwa ke kubalulekile ukuqwalasela inkqubo njenge ixesha elide. Isibini iiveki ezimbalwa abantu bakwazi ukwenza abahlobo nabantu abaziwayo. Ngokuqhelekileyo, le nkqubo kuthatha iinyanga, neminyaka. unxibelelwano ezingeyomfuneko kufuneka non-ndlongo. Blog "namahlakani" akukho mfuneko ukubhala izinto ezifuna impendulo kwi izimvo. Kuba oku "Twitter" kunye e-mail.

Nxibelelana ngaphandle contact ngqo

Ukuba awukwazi emzimbeni ukuphendula yonke imiyalezo efunyenwe kubaphulaphuli bakho, kufuneka uthethe ngayo kwiphepha lwabo lokuqala (kunye uxolo). Ngapha koko, le ndlela iqinisekileyo kubangela abantu abangenayo i - oko ukudanisa kubo. Kaloku, ukuba wachaza into kusengaphambili uxolo, isizathu sokuba Iyanikhubekisa kuzo ngeke. Ukuba amaxesha amaninzi ukuphendula imibuzo efanayo, kuyimfuneko ukuba FAQ kwi website kunye ikhonkco ukuya kuyo zonke ezibhaliweyo.

Thatha ifoto kunye nevidiyo

Umntu kufuneka azive ngokungathi kukade icangcisiwe, iqhelekile kuwe. Oku kuyinyaniso kakhulu ukuba ishishini intanethi. Loo umbono wadala kuphela xa umntu angabona kuwe. Kuyenzeka ukuba ukuphumeza ngoncedo iividiyo kunye photos. Nxiba iinkangeleko zakho avatar kwi social networks umfanekiso kakhulu yimpumelelo. Kubalulekile ukuthatha uncedo umfoti professional. Ungafaka iividiyo kwi "Youtube", apho isabelo kwezicwangciso elizayo okanye ukubalisa malunga bokuqonda lo msebenzi. Ngaloo ndlela ufaka isithuba yabucala ababukeli zabo.

Impumelelo ekuhambeni kwexesha. indalo content

A brand lobuqu olomeleleyo ayikwazi ingasetyenziswa nekhulu ekhulwini, ukuba anithanga ukongezelela ngento umdla: isicelo luncedo, blogs umdla, iinkonzo ezikumgangatho ophezulu, njl Kodwa ukwenza loo imfuneko umxholo malunga nexesha elinye ukusekwa ubuhlobo kunye nabantu eendaba.

Nikela imibono yokuqala

Kule ndawo ukuba ukhethe ukuba esisebenzayo. Kufuneka ube ezintsha, ukwenza igalelo, ezihlala ziguquka. Ukuba anazi, ngoko brand yakho ekugqibeleni watshona zisabonakala. Fumana into zinokutshintsha entsimini ozikhethileyo kuba ngcono. Kodwa kukho ingongoma ebalulekileyo. Oko kumele ukuba kube ezintsha.

akhulume

Kuyimfuneko ukuba ukusebenzisa naliphi na ithuba lokuthetha phandle esidlangalaleni. Thatha inyathelo kwiintlanganiso ezahlukeneyo kunye neengxoxo. Zive ukhululekile ukuveza izimvo zabo. Ngapha koko, abantu bafuna ukuba ubone nje kuphela kodwa yiva. Ukuthatha inxaxheba iziganeko ezenzeka ebomini bakho kweli hlabathi. Kufuneka lokuphulaphula bahloniphe izimvo zabanye. Emva koko baya kuziva nokubandakanyeka impumelelo yakho.

Gcina ukufaneleka brand

Akekho umntu eendaba ufuna abantu bacinga ukuba phindo, uyadika, ongasetynziswayo kunye lixesha. Kungakhathaliseki indlela nokuqulethileyo ngalo mzuzu. Ukuba awunalo igama ukusebenza umgangatho umbandela, awudibanisi into mihla, ukuba ukwamkela imingeni emitsha, inzala yabaphulaphuli iya kucima ngokuthe ngcembe. Awunakho njalo ukusebenzisa ingcamango efanayo. Rhoqo ukongeza umfanekiso wakho lamanqanaba ezintsha.

Injongo kumgama elide

Worth ucinga ukwakha uhlobo lobuqu njenge investment zexesha elide. Kusenokwenzeka ukuba uza kuphila ixesha elide kunenkosi yakhe. Nakuba imisebenzi yakho yeshishini zokonakala, okanye ukwenza ingeniso, igama lobuqu kusoloko kukho kwaye nayiphi na esiyenzayo ixabiso olongezelelweyo. Ukuba abantu baya kuziva ku inxaxheba kuso, baya kusoloko ukugcina umkhondo imisebenzi yakho. Eso brand yobuqu linikeza isiqinisekiso ukuba kuthe lobunzima, akukho mfuneko yokuba baqale ekuqaleni epheleleyo.

Tips

Ukuze uphumelele, kungabi intle yonke kwaye kwangoko. Kukho Blogger phezulu kunye nabantu abo lophawu kunokuba ubuthakathaka (ngokumalunga nenani abaphulaphuli abucala). Izizathu kakhulu rhoqo kule - indlela zidla yonxibelelwano kunye elubala iintshukumisa zabo (umnqweno frank ukwamkela imali kumbukeli). Kwelinye icala, kukho abantu abaninzi kunye lophawu eyomeleleyo, ophezu kwinqanaba izihlandlo eziliqela ngaphezu iiprojekthi zabo. Kulo mzekelo, abaphulaphuli lincinane kakhulu. Kulo mzekelo, uhlobo kuza kuba pad ngokubhengezwa ogqibeleleyo ngenxa yokukhula kunye nophuhliso.

izilumkiso

Kufuneka ungaze ube yentshembenxa. Ziphephe izenzo ezingangqinelaniyo, kwaye ngokuchasene amaxabiso zikhuthazwe umfanekiso wakho. Ngaba akanakukwazisa yeentsilelo zakhe oqeqeshiweyo. Ukwehluleka kwezinye iindawo - oku ke kuqhelekile. Ngapha koko, akukho ke musa ukwenza ngathi ube yincutshe. Kwaye apha kuyimfuneko ukuba bacinge kwangaphambili into kwabelwana leempumelelo, kwaye yintoni na. Ngaphandle inokuba ibug eyaba uluntu. Ukuba oku kuyenzeka, akukho mfuneko ukuthintela impendulo. Ngoko sibonakale lixoki. Best zonke izinto ngokunyanisekileyo ndithi abaphulaphuli bakhe. Vumela abantu bazi malunga impazamo evela kuni, hayi evela kwamacala wesithathu.

Ngexesha ubaxo self-bakuphepha. Musa ukuba likhoboka lento akalambathi. Khumbula: Akuyomfuneko ukuba siziyaleze kunye nabanye abantu. Ukukhuthaza brand yakho kufuneka uqhubeke ngokucothayo yaye ngokuqinisekileyo. ukuzithemba kakhulu kwaye ndlongondlongo inokuveza wena zokuzingca azuze. Phakathi promotion yabo kunye andiqhayisi, kukho umgca entle, musa uyihambisa.