IWalmart Network: Iyintoni na? Imbali, iimpawu, iinkonzo

IWalmart - yintoni na? Igama lenkampani libonakala libonakala ngakumbi emlonyeni wabantu kunye newebhu. Iminyaka eyi-10 ngoku sele ibe yinkampani enkulu yevenkile enkulu eMelika. Ukulawulwa kwesi sigxina kuhlale kukhangela iimarike ezintsha, kwaye ngokuthe kancinci i-brand ityunjwa kumazwe ahlukahlukeneyo.

Imfihlelo yokuphumelela ibulula kakhulu: inkampani ihambelana nomgaqo-nkqubo owaziyo wokunqoba kwamaxabiso aphantsi. Oku kwavunyelwa ngokukhawuleza ukuhlala kuyo nawuphi na umzi kunye nabathengelwano bamanyanzela ukunciphisa amaxabiso. Ngaphandle kokunciphisa okukhulu kwexabiso leempahla, izixhobo zenkxaso ziyaqhubeka.

Imbali yeWalmart

USam Walton, umsunguli wezona zininzi kwiinkalo zase-United States zeWalmart, wavula isitolo sakhe sokuqala emva kokukhonza emkhosini, ngoSeptemba 1, 1942. Imali ayifumana kumkhwezala wakhe njengemboleko emva komtshato.

Kwakuyiziko elincinci elinesidlwengulo kwidolophu yabantu abangama-7 000, kodwa yaziwa kakhulu kwaye inenzuzo yokuba umnini-mali akazange anikeze uSam kwi-franchise. Wagqiba ekubeni wayenethamsanqa ukufumana indawo enhle, ngoko unokuqhubeka noshishino ngaphandle kwakhe.

Umntwana waseMelika wafumana amava abalulekile kwaye wahamba kunye nosapho yakhe kwidolophu encinane waza wavula ivenkile yakhe, ebizwa ngokuba "ngama-5 kunye neekhethi ezili-10." Kwaye kwabakho okwesibini, yesithathu, kwaye emva kweminyaka emi-5 kwakukho i-24 kubo, kwaye inzuzo yentsapho yengu-12,000,000.

Umsunguli weenkampani ezincinci wagqiba ekubeni anqobe iidolophu ezincinci, kuba kwiindawo zamagcino kwakukho ukhuphiswano olunzulu kwaye lukhulu, kodwa inhlanhla kuye, "i-shark" encinci yayingabalulekanga kwiindawo ezincinci nezikude.

Esi sicwangciso, esihlanganiswe nomgaqo-nkqubo wexabiso eliphantsi, sinenzuzo kangangokuba ngowama-1979 inani lezitolo ezinegama elithi Wal-Mart lifikile kuma-230, kwaye ingeniso yayingaphezu kwesigidi esisodwa. Kwiminyaka eyi-11 le nkampani yaba yinto enkulu kunazo zonke, kwaye ngo-1992 umsunguli wayo wathabatha indondo kuMongameli wase-United States.

Kuza kube yimhla, ukukhwabanisa kwemali yebhanki kudlula i-$ 400 yezigidigidi. Kwiminyaka emininzi inkampani ikhokelwe nguMgaqo-mali we-Save Money. Phila Ngcono, eguqulela ngokuthi "Gcina imali yakho. Phila ngcono. "

Ukuhamba kwiivenkile zeSam Walton, unokubona ukuba ubuncinane kwisithathu seemveliso ezivezwe ziveliswa ngamagama angaqhelekanga, kodwa amagama awaziwayo kuwo wonke umhlaba akakwazi ukufunyanwa.

Inyaniso kukuba ininzi yexabiso lithengiso lenkampani, eliphikisana nomgaqo-nkqubo weenkampani, kuba indleko yempahla eninzi ihlawulela intengo yomenzi.

IWalmart ithetha ntoni? Kubaninzi babo abathengi le ndawo apho ungathengela into oyifunayo, ngentengo engekho mntu. Ubume bentsapho bakha abantu abaneminyaka ehlukeneyo, kwaye abafuni ukuya kwezinye izitolo.

I-Assortment

Ngoku iWalmart inokunika uluhlu olukhulu lwemveliso kuzo zonke iimfuno. Unokukhetha iingubo eziphathekayo kwiimpawu ezidumile, kwakunye neendlela ezininzi zokuhlawula imali. Iimodeli ezintsha zonyaka, iimpawu zonyaka edluleyo-phantse yonke into efika engqondweni, ikhathalogu.

Izixhobo zasemakhaya, iikhomputha, iipilisi nezinye izixhobo. Iimveliso zenkampani ezifana ne-Apple, Samsung, Asus, zilandelelanisa nakwezinye iimveliso. Inkampani inikeza yonke into ekhaya nasegadi, ubuhle nempilo, iimoto kunye nokulungiswa kwazo.

Kungakhathaliseki ukuba ubudala okanye isini, umntu ngamnye uya kufumana oko kuyimfuneko kwaye uya kuneliseka. I-assortment ikhula rhoqo kwaye izalise ngokutsha kunye nemveliso evela kumafayili angaziwa.

Amazwe okuvelisa

Kwikhathalogu yeWalmart (eKhanada), njengabanye, unokufumana amanqaku akhethekileyo "Ayenziwe eU.SA", oko kuthetha ukuba iimpahla zaveliswa ngokuthe ngqo eMelika, kungekhona nakwamanye amazwe, kwaye ziqokelelwe eUnited States. Kukho umkhiqizo ovela kumazwe ahlukeneyo, kodwa iqabane elikhulu kunye nomthengisi, ngokuqinisekileyo, yiChina.

Ngenxa yokuba umgaqo oyintloko wenkampani ngamanani aphantsi, iimveliso zoBukumkani bamaKhosi zizona zifanelekileyo ngokubambisana. Ukuba kukho nayiphi na ukungathandabuzeki ngokubhekiselele kumgangatho weempahla ezinikezelweyo, kukho ithuba lokuhlaziya iimpendulo ezishiye ngabathengi banene.

Izaphulelo kunye nokukhushulwa

IWalmart - yintoni na? Kwinguqulelo yangempela, le yintsimi apho, naphezu kwexabiso eliphantsi kakhulu kwaye sele libonelela ngenzuzo, ukulawulwa kweemakethe ezinkulu kunye nezitolo ze-intanethi rhoqo kunika ukukhushulwa okumangalisa kunye nezaphulelo ezingenakwenzeka okanye ziboshwe kwisiganeko esithile.

Ngokomzekelo, ihlabathi lonke liyazi "uLwesihlanu onoMnyama" - ukuthengiswa kwamanani amaninzi. Ngokukodwa kulolu suku, kukho ukunikezelwa kwengqondo eyenza abathengi baphambuka baze baziphathe ngendlela engafanelekanga.

Kananjalo kakhulu ethandwa kakhulu isenzo "imveliso yosuku". Kwimveliso yosuku lonke isetyenziswe iindleko eziphantsi kakhulu, ngoko unokugcina ngokufanelekileyo.

Intlawulo

KwiWalmart Stores, unokuhlawula ukuthenga kwakho kunoma iyiphi indlela efanelekileyo. Iingxaki kuphela ezinokuvela kwinkqubo yokuhlawula zihambelana nokudluliselwa kwelinye ilizwe. Kodwa nangona kunjalo, abaphathi bahlale bekulungele ukuza kunceda baze banike iingcebiso.

Ulawulo lwenkampani luhlala lunezela iindlela ezintsha zokubala nokuphucula ezikhoyo. Ngoko ke, ukuthenga iimpahla kwivenkile enjalo akuyona nje inzuzo, kodwa kulungile.

Ulwazi lokuthumela

Enye inkonzo eyenziwa yiWalmart. Yintoni na? Abasebenzi abakhulu bakuvumela ukuba uhlele, upake kwaye uthumele umyalelo kumthengi ngokukhawuleza kwaye ngaphandle kokulibaziseka. Umgca kuphela - benza kuphela eMelika. Iindaba ezilungileyo - ukuba imali yokuthenga idlula i-$ 50, ngoko ukuhanjiswa akuyi kubabiza i penny.

Ukuba udinga ukulungiselela ukuhanjiswa ngaphandle kwe-US, ngoko ke kule njongo kukho inkampani yeenkampani ezithumelayo, eziza kuzisa imali nayiphi na imali. Kodwa xa sisebenzisana nabaphathi abanjalo, kubalulekile okokuqala ukufunda iimpendulo malunga nemisebenzi yabo, kuba inani elininzi labadlali be-scammers likhula kwinethiwekhi.

UkuLawula

Ivenkile ye-Intanethi iWalmart - yintoni na? Isiqonga esilungeleyo nesokukhawuleza, esenza sikwazi ukubeka umyalelo nje ngokukhawuleza njengoko kunokwenzeka. Kule meko, akudingeki ukuba uye naphi na okanye wenze nantoni na. Ukutshintshela ezimbalwa - kwaye iimpahla ziya kudilesi echaziweyo.

Konke okufunayo kukuba ne-akhawunti yakho. Kuba oku kunele ukudlula ukubhalisa okulula. Kwifestile uya kucelwa ukuba ubhalisele ekuhanjisweni kwezibonelelo, izabelo nezinye iindaba zenkampani. Emva koko, inkqubo iya kukunyusa ukuba ungene kwidilesi yokuhambisa kunye neenkcukacha zentlawulo. Kubalulekile ukuba xa uzalisa idilesi yokuhanjiswa kunye nedilesi yomhlawuli, iyakubamba ubunzima kwixesha elizayo.

Ezi ziqhamo zizaliswe kanye, kwaye zonke izinto ezithengiweyo ziya kwenziwa ngeenkcazo ezimbalwa, ezikuvumela ukuba ulondoloze ixesha kakhulu. Ukukhuselwa kwedatha yokukhokha ingenakwenzeka ukuba ungakhathazeki, kuba inkqubo ikhuselekile ngokuqinisekileyo kwiintlobo ezahlukeneyo zokusongela.

IWalmart eRashiya

Ulawulo lwenkampani luhlala lubonisa iingxelo malunga nokubaluleka kweemarike zaseRussia kunye nexesha elide. Enyanisweni, iinzame eziliqela zenzelwe ukunweba umnatha wayo kummandla weRussian Federation.

Amanyathelo okuqala kulolu hlobo lwenziwa ngo-2008. Emva kokubhaliswa kweenkampani ezixhasayo kunye nokuvulwa kweofisi yeWalmart, iMoscow yaba yidolophu yokuqala apho i-brand yaseMelika iphumelele.

Isilingo sokuqala sokwakha ivenkile zentengiso ngesiseko senethiwekhi ekhoyo "iKarousel" ayizange ifakwe ngempumelelo. Ukulawulwa kwesi sigxina akuzange kuphele imizamo kwaye ngaloo nyaka wazama ukuthenga ezinye iikrakethi. Kodwa le ngxaki ayizange iyenze.

Ngo-2010, kwenziwa umzamo wokugqibela wokungenisa emakethe yaseRussia ngokuthenga ikhonkco zeevenkile zeKopeyka, kodwa ke iqela elikhulu lezentengiselwano ze-X5 Retail Group lalisendleleni, eyayiyokuqala ukuthenga yonke loo propati.

Ngaloo ndlela, ukuphathwa kweenkampani zaseMerika zenze isigqibo sokumisa ukwanda. Ukuba ukholwa iingxelo zabameli beWalmart, isiqhwa sase-US siya kuphinda sizame kwakhona ukuba "sinqobe" imarike yaseRashiya kwaye silinde ixesha elifanelekileyo.