Logo History. Logo "BMW", "Skoda", "Audi", "Toyota", "Adidas": Yintoni imbali

Vuma brand ehlabathini kukho bambalwa kakhulu iilogo ukuba bonke baya kwazi ukufunda ngokusebenzisa iintengiso emibalabala kumabonwakude okanye iipowusta zinaso yokuthengisa baxhonywa ezitratweni zomzi.

Apho ukuqalisa ibali 'logo "

Logo - indlela kufunyaniswe ngokwembali kuyingenelo ukuba bammise phambi umthengi ukubonakala kwentsebenziswano. Thina owoyamaniswe kuyo yokucinga naluphi uphawu ngokusebenzisa inani emibutho, ezo ikakhulu ezinxulumene slogans ezaziwayo-kakuhle, izibhengezo kunye uphawu ukuluqonda.

Xa emehlweni symbologies ezinjalo ezizizo, ezifana Coca-Cola, ngemivumbo ezintathu Adidas, amakhonkco amane Audi okanye ovali ezimbini Toyota, khumbula nje zenze ukuba kubona yonke imihla kumabonwakude. Kule uluhlu brand ezaziwayo-kakuhle kwi ekunene yayiyindawo kunye Apple logo. Siye sifunde ungakwazi ukumisa efanayo igama nomfanekiso.

"Apple" Apple kaThixo

Mhlawumbi abaninzi umdla ukufumanisa ukuba yintoni na logo webali. I-Apple logo yayilwa kuqala Ronald Wayne. Ngelishwa, le nto igama kancinane ukuba besesitshilo, kwaye eneneni Wayne - umsunguli wesithathu Apple kaThixo, kwakunye isiphukuphuku enkulu kwenkulungwane XX. Kutheni a tsandzeka? Ngenxa uRonald kwiintsuku ezili-11 emva kokubhaliswa ngokomthetho wathengisa emhandzini yayo-10 ekhulwini kule nkampani ngenxa nje $ 800. Wayne Bonisa i ukunyamezelana kunye nentwana intuition, ange ukuba wangena namhlanje kuluhlu "Forbes" abantu bazizityebi kwaye idumileyo ehlabathini kunye fortune $ 30 ezigidi. Noko ke, uRonald wayengakholelwa kukuba Apple ulindele ukuba ibe yimpumelelo.

Noko ke, njengoko ibali isixelela Apple logo, uguqulelo namhlanje iye ingako yokwenza oko kwasekwa ekuqaleni. Okunye ngqo, phantse nto kodwa apile. Kodwa eli umsebenzi lonke art! Womzobo ubonisa uWayne wayengusosayensi okuqaqambileyo Isaak Nyuton, ngubani na ukuba siwe apile. Lo mfanekiso kuye kwagqwesa ngokwenene, kodwa encinane ifanele neengxaki yeshishini namhlanje, ngoko ingcamango uRonald Wayne yathatha kuphela konyaka.

Ke Stiv Dzhobs (Apple Inc. USihlalo weBhodi) iqala ukuya nomzobi Rob Janov. Imisebenzi babedinga elula, jonga mihla, umfanekiso brand kakuhle eyaziwayo, eya kuba nolwalamano ngqo kunye nenkampani. Rob wawugqiba umsebenzi malunga ngeveki.

Kudliwano-ndlebe, kaYohane baxoxa malunga nendlela awenza ngayo. Rob uthenge ii-apile waqala ukuze basondele ngcembe ukubatshabalalisa iinkcukacha ezingeyomfuneko. Edume "wawugrenya" wenza ngabom: kuyimfuneko oko ezibonisa isimboli yenkampani ukuze kubhaliwe ehambisana apile, lingakhululwanga bonke iziqhamo, imifuno okanye amaqunube. Rob Janov ngabom wenza logo umbala.

Oku ukubonisa ukuba le nkampani uvelisa iikhompyutha kunye esweni umbala, nesiboniso ngelo xesha ukuba ubonise imibala ezintandathu, aba bakhoyo kwi logo. Jani wabeka imibala nangaluphi uhlobo. Kule fomu, njengoko oko kungqinwa kwimbali Apple logo, umfanekiso brand sele ekho iminyaka 22.

Noko ke, ngo-1998, noYonatan ive, umyili, kusebenzisana Apple kaThixo, wasungula umzimba omtsha iMac G3. Kuye kwacaca ukuba umbala logo kwi umbala Poppy wayeza kumnyamekela etyeni. Yiyo ke loo nto, njengoko ibali le logo ilogo, inkampani ukususela ngo-1998 kwaye ikhangeleka ngathi ecwebezelayo, ezinombala komlinganiswa apile emnyama olunywe yinyoka.

Ezinamaphiko Umfuziselo for "Skoda"

Ngubani na babecinga ukuba imbali "Skoda" logo yaqala ngenkulungwane ye-19, kwaye okona kubaluleke kakhulu, konke oko yaqala neebhayisekile kunye ngezithuthuthu! Kubonakala ukuba kuya kuba kakhulu nzima ukuba batshintshele into embi ngakumbi ukusuka imveliso zothutho enamavili amabini.

Nangona kunjalo, xa ucinga ngayo, ngenkulungwane ye-18, akukho namnye kurhanelwa ukuba ubuchule umdla onjalo, ngathi imoto. Kodwa kwenzeka! Zonke iibhayisekile kunye izithuthuthu yenkampani Slavia kaThixo, owayekho iminyaka emalunga ne-10, kwenziwa i yocweyo kwidolophu Mlada Boleslav. Njengokuba ubalisa ibali "Skoda" logo, umzobo ufuzisela ekuqaleni ivili, isangqa leyo yabakho amagqabi ikalika, ezibe efuzisela iintlanga benemfundo, yaye nje kunyaka apha zaye zongezwa amagama wabaseki yenkampani.

Ngoko ke, lo Umkhandi uVáclav Laurin kunye nomthengisi-ncwadi uVáclav Klement, aphawula ukuqala yenkampani esibalaseleyo siyazi namhlanje.

uphawu Nazi iimoto

Hayi ke, ukuba ekuqaleni kwenkulungwane yama-20, le nkampani yatshintsha igama layo, nkqu wajika ukuveliswa izithuthuthu kunye bafudukela neemoto? Le nkampani igama emva Abaseki bayo efanayo Laurin kunye Klement (L & K). Kwaloo Uyilo clichés oluyimbumba aphenjelelwe Art Nouveau kwinkulungwane yama-20. Kwaye kuphela ukususela ngowe-1926, inkampani baqala ukubathwala igama elitsha - ŠKODA. Nangona iimoto yaveliswa kwi isityalo Mlada Boleslav. Ngaphandle utshintsho lophawu, ukuma logo omtsha ubonisa ukuqhubeka ne inguquko yangaphambili, kodwa aguquka kancinane. Logo kunye aqhelekileyo "utolo enamaphiko '' lalisetyenziswa kuqala ngo-1926. Ukulawula UMlawuli T. Maglic wadala kwintsimi eluhlaza namhlophe setyhula kunye notolo enamaphiko, leyo labhabha ukuya ekunene. Ngoko ke, lo iisimboli khetho eyayikho kangangoko 64 ngonyaka. Kwaba kuphela ngo-1999, waza waphathwa utshintsho. Black-and-eluhlaza logo ŠKODA uphawu uye anikwe ngokuphuma enkulu. Oko ikhona unanamhla.

"BMW" nenjini

Amaxesha amaninzi, xa ikhutshwa phandle phezu isibhakabhaka ecocekileyo blue-blowu, akusoloko kufikwa iisepha kunye nezinto ezifana. Kanye ngoku, malunga iimoto ze BMW na. Yaqala imbali "BMW" logo emva ngowe-1916 e-eMunich. Kungelo xesha ukuba iinkampani ezimbini ezinkulu ziye zadityaniswa omnye, ukuze abantu elizayo ukuhlala ngasemva ivili le imoto amazwe bekhululekile.

Yaba ixesha ukuza kunye logo inkampani, ngelo xesha ukuvelisa iinjini moya. Ukususela kuphuhliso le logo kunye elijikelezayo ejikelezayo, inkampani yagqiba ukuba kulula kakhulu - kwaye naphezu Umfuziselo, kukho imibala emibini leyo imele i-BMW ukuza kuthi ga ngoku - zentsimbi kunye nesibhakabhaka esiluhlaza. Kodwa ke umfanekiso waba ocacileyo makenjenje kakubi iliso wonqanyulwa, kwagqitywa ukuba lo umqondiso kuwe, ufuna ukongeza abalinganiswa - ezizezi ukuhlanganisa logo kunye iflegi eBavaria.

Ukususela kulaa mzuzu ukuya phambili zonke logo sele BMW intanda abone bendiza, leyo ngoku wahlala kuphela kwimbali kunye nombala uya kusoloko kufuneka bekhunjuziwe imvelaphi yenkampani.

Izinto ezintathu i "Mercedes"

Namhlanje, "Mercedes" - ayikho nje lophawu imoto, kukwayinto entle igama-elide emileyo brand leyo nelithi obutofotofo kunye nokuhlonipha. Kodwa nomdla kwimbali "Mercedes" logo, nethe yafikelela imihla yethu.

Ukuza kuthi ga ngo-1902, ukuvela inkampani enkulu efana Mersedes. Njengoko usazi, yayiyilwe yi amaqela amathathu, kwaye bemeko- - odumileyo UWilhelm Maybach, Gottlieb Daimler kunye Emile Ellinek - rhoqo yokuxambulisana, yintoni na omfuziselo kufuneka bamele indalo zabo. Nam Olukhetho sithembele kubo. Kuye wanikelwa kunye neminqathe, yaye-orenji, kwaye nkqu indlovu. Ukusombulula imbambano kwaye phantse ingxabano phakathi abahlobo abadala kunye nentombi namaqabane Ellinek, ngubani wayeyoliswa kakhulu iimoto. Ngaphezu koko, oku "Mercedes" yozuko lwalo kwaye igama kakuhle eyaziwa ngoku.

Mercedes Young yacebisa uxabene, cross ngengcongolo, t. E. To ukubalelana kunye nabanye. Ngesantya yiko weza isilogeni, nto leyo isekho namhlanje: umgangatho kakhulu imilinganiso emithathu - emanzini, emoyeni kunye nomhlaba. Lezinga "Mercedes" angacaciswa - ukuhlanganisa ulwazi iinkalo ezintathu - umqondiso wenyaniso ezikumgangatho.

Imbali logo "Audi"

Four ring "Audi", kwakunye neminye imifanekiso yemiyinge eziziingangamsha, azithe imbali obukholekayo umdla ilogo. le logo igama umsunguli wenkampani imoto ye-Agasti Horch. Inyaniso yokuba in German Horh lithetha "mamela", ngoxa nenguqulelo yesiLatini izandi ngathi audi. Ngaphambili, umseki yenkampani wamnika igama umntwana wabo uqobo "Horch". Kodwa ngokuhamba kwexesha, kwafuneka ukuba baphume inkampani kunye nokudala inkampani entsha jikelele. A brand "Horch" nto kakade. Kwafuneka ukuba zizakhele igama elitsha imveliso. Ngowe-1928, ngexesha lokudodobala koqoqosho, inkxalabo kuquka iinkampani imoto ezine: DKW kunye Owasasaza, Horch kunye Audi. Yeyona manyano lwe yemoto ezine ngokuba Auto Union. Oko olumanyeneyo kunye namaqabane, kunye okhuphisana. Ke zenkampani ngoku mihla zinokuhonjiswa amakhonkco amane.

Umendo kwi "Toyoda" kwi "Toyota"

inkampani Car, "Toyoda" wasungula usomashishini Japanese Kiichiro Toyoda. Xa kuqaliswa isityalo yayo yokuqala wabhengeza ukhuphiswano le logo engcono. Le ugqatso, olu sapho lwaluquka zabalinganiswa katakana kuyilo.

Ezi leta zidlulile imvakalelo isantya. Igama elithi "Toyoda" labizwa ngokuba "Toyota", ngoko ke wakhangela ngcono ngokwembono kuyilo. Ukususela ngoko, eli gama liye ayikatshintshi.

indaba "Toyota" logo luqala Oktobha 1989. Umfuziselo ukususela ngoko yaye ayikatshintshi. It iqulathe ovali ezintathu. ovali ezimbini, amalungiselelo nkqo ukubonisa ubuhlobo ukuzalana phakathi kwinkampani nomthengi. Le intertwining ezi ovali bazobe ngokweenkcukacha unobumba "T" - unobumba wokuqala igama lenkampani. Imvelaphi lezinga -sibonisa uncedo yehlabathi "Toyota" ubugcisa kwimarike ngomatshini zehlabathi. A logo yaba umthamo ngo-2004. Oku kubonisa eliphezulu izithuthi zawo.

Adidas imivimbo ezintathu

Adidas - enye abenzi edume nezemidlalo kunye nezihlangu. Le nkampani iye yasekwa ngo-1920 waza wafumana igama lawo umsunguli Adolf (Adi) Dassler, weza phi evela "Adidas". Njengoko imbali ibonisa, "Adidas" logo, inguqulelo yokuqala logo ye nkampani kwemoto ngokwakhe , Adolf Dassler, baba imicu ezintathu ziye zingabonakali phezu izihlangu emidlalo.

Ngo-1960 inkampani baqala ukwandisa landiswe uluhlu iimpahla ezemidlalo, ngoko ke uMdali baza baqalisa ukukhangela ukuba iisimboli olutsha selo Adidas. It livele Shamrock engumqondiso iindidi ezintathu iimveliso Adidas. Ngoku Shamrock kunye ngemivumbo ezintathu, unako nokuba ukufunda ngaphandle umbhalo, igama lenkampani, uphawu uye waqaphela ehlabathini lonke. Ngasekupheleni-imi- 90 kwinkulungwane XX zizigqeba inkampani yagqiba ukwandisa isimbo loshishino. I-logo entsha efuziselwa grille engumqondiso intaba yemisebenzi kunye iinjongo ekufuneka ilandelwe. Xa kowama-2000, oko wadalwa omnye iisimboli ukhetho emele one nangobetho mathathu. Okwangoku le nkampani Adidas usebenzisa zonke ezintathu ezahlukeneyo, kodwa ixhaphake kakhulu ayikaqali ezimbini zokugqibela.

Ukusuka Nike yanqoba

Akukho ndoda wanomdla kancinane kwezemidlalo, nto leyo kweli xesha lethu ayiyazi loo nkampani Nike. Le nkampani iye yasekwa ngokwayo phezu emarikeni, kunye nelogo yayo yequmrhu, obonisa intshukumo, ihambe, ukufikelela usukelo, wonke umntu uyazi namhlanje.

Ngokutsho imithetho yegrama igama lenkampani American kufuneka kufundwe njengokuthi "Nike", endaweni yokuba "Nike" elisetyenziswe ngayo eRashiya. Le nkampani ithiywe emva isithixokazi koyisa Nike. Oku kufuna ingqalelo ekhethekileyo logo imbali ngokwayo.

"Nike" wajika "kwi unyuko"

Logo "Nike" inkampani ngumseki Vil Nayt angayalelwa abayili aziwayo, yaye umfundi elula, kodwa wayesoloko akanelisekanga nenguqulo yakhe amanani. Kuba isiseko kwasuswa iphiko isithixokazi, stroke ngokukhululekileyo, nto leyo kwinguqulelo yokuqala ugxininise igama inkampani ke waliwa. Umbhalo siya phezulu ide isuswe ngokupheleleyo. Ekuhambeni kwexesha, i "Nike" waqalisa ukufunda kwi logo inkampani kwaye ziquka igama iye ononyawo.