Yintoni uphawu lokuthengisa

Imveliso nganye okanye inkonzo inalo uphawu lokuthengisa, olukhethiweyo olufuna izakhono zobugcisa kunye nobuchule.

Ekubeni oku kuchaphazela ngqo imfuno kunye nempumelelo yephulo lopapasho lomhlobo othile wemveliso. Ixabiso lokuthengisa elungileyo litsalane ngempumelelo abantu abathengi, apho kufuneka nje ukuba babone loo mveliso phakathi kwezinto ezifanayo.

Ukuphuhliswa kweenkcukacha zobambiswano kunye nokukhethwa kwegama elingu-sonorous kuyimfuneko ebalulekileyo yokudala uphawu olusebenzayo, kwaye emva koko luphawu, oluphawu lokuthengisa. Ukongezelela, iintlobo ezahlukeneyo zeeleta, iinombolo, kunye nezibonakaliso zilungele le nxaxheba, ezinokudibaniswa zibe ngamanani anqabileyo kwaye anentsingiselo yalo mveliso. Nangona kunjalo, uphawu lokuthengisa alufanele lube nezinto ezininzi eziphambili nezesekondari, njengoko kuya kuba nzima ukubonakalisa kwimveliso kunye nemveliso yokunyusa.

Ngoko, yintoni uphawu lokuthengisa? Oku kukubonakaliswa kwesigxina senkampani, ukubonakaliswa kwengcamango apho igama livela khona, ukubonakalisa iimvakalelo ezivelayo kunye nemibutho. Esi simboli simele sibe nemvakalelo emihle.

Ukudala uphawu lokuthengisa luyinkqubo ebunzima, njengoko kufuna iinjongo ezininzi kunye negunya ukuvelisa i-logo yangaphambili kunye nengalibalekiyo. Ngenxa yoko, le nkqubo ifanele iqhagamshelane neengcali ezifundiswe kule mprofayili, kuba le nkcazo yindlela yokwenziwa komntu ngamnye kumveliso okanye iinkonzo ezicetywayo.

I-trademark ye-patent ingaba yimbutho kunye nomthetho. Umzekelo, ukubhaliswa kweshishini loshishino, kufuneka kubekho uphawu olubonakalisa olunye. Uninzi iinkampani zenza ezi zinto zilandelayo: zidala uphawu lokuthengisa, elo libizo lenkampani kunye namanqaku enkonzo. Nangona kunjalo, ngeli nqanaba kufuneka uqinisekise ukuba igama lakho lenkampani ligcina ukhuseleko lwayo ngendima ye logo. Iphawu lokuthengisa lithengiswa ngokuthe ngqo, ixabiso elithe lenyuka ngokukhula kunye nokuvunyelwa kwenkampani, kunye nokuphuhliswa kwemveliso yayo.

Nangona kunjalo, umntu akufanele akondle ukugqithisa kwe-iridescent. Iphawu lokuthengisa akulona nje umfanekiso okhangayo okhangayo kwibhodi yebhodibhodi. Kukho umntu oqaqambileyo, ochazwe ngokutyunjwa okukodwa, okwenziwe ngokukhawuleza kwimemori. Oku kukubonakaliswa kokulula okubonakalayo, ngasemva apho kunentsingiselo ecacileyo, kodwa ngeyodwa indlela.

I-trademark kufuneka ifunde ngokulula kwaye ibonwe ngabathengi bamanqanaba ahlukeneyo kunye nentlalo, ibe kufuphi nabo kwaye kucacile ngangokunokwenzeka. Oku kuya kuvumela ukuba uphawu lukhunjulwe kakuhle. Ekuphuhlisweni kwalo mqondiso wesimangalo, ngaphezu kwemiqathango ye-semantic yegama lenkampani, kuyimfuneko ukuqwalasela amasiko enkcubeko yelizwe apho kubhaliswa khona uphawu lokuthengisa, kunye nokuqonda kwengqondo yabantu abahlala khona. Oku kuyimfuneko enyanzelisayo, kuba into eyamkelekileyo kwikona enye yehlabathi ingavumelekanga kakhulu kwenye.