Segmentation kwimarike yabasebenzi kwintshukumo

Ngelo langoku nqanaba kuphuhliso lobudlelwane kwezoqoqosho njengoko kubonakala kubantu abanye, hayi nje kuphela abantu abaqhelekileyo kodwa iingcali, oko kuhlala, njengokuba ngaphambili, amandla kwabantu wegcisa. Kakade ke, kubaluleke inkqubela enkulu kwezobuchwepheshe nobugcisa, ukuqaliswa iiteknoloji eziphuhlileyo, apho ubukhulu becala esikwaziyo kutshintshwa umntu kumsebenzi obungabangeli mdla kwaye zesiqhelo ukuphelisa iimeko eziyingozi kwaye iyingozi, kodwa ke kubaluleke ngakumbi uba indima uyilo imisebenzi emininzi. Ngenxa yoko, iziphumo imveliso ixhomekeke ngqo kwi umgangatho umsebenzi professional kakhulu kwaye abanezakhono kakhulu abasebenzi. Ngenxa yoko, le segmentation ngabasebenzi ifumana imisele kutshanje ucaca ngakumbi.

Kutheni kukho segmentation kwemakethi yabasebenzi

Wonke umntu uqhelene oneziqu "eyinkunzi-to-phantsi-umsebenzi", nto leyo isisiseko ukwandisa imveliso kwaye ingeniso. Kuphela ezimbalwa zokugcina neminyaka engaphezu olukhulu ngezinga ezintsonkothileyo beMarike lubonise ukuba zijongwayo isizathu nje umsebenzi, oko kukuthi nezakhono zabasebenzi. Isiphumo iziganeko ezinjalo, Kakade ke, umzamo wokuba segmentation kwimarike yezemisebenzi, oko kukuthi, imeko apho umntu inexpedient ngokoqoqosho abanezakhono ukuze sifudukele kwenye indawo, ntoleyo ephazamisana kakhulu ukuhamba yabasebenzi. Kufuneka kuqatshelwe ukuba iinxalenye zemakethi behlabathi yabasebenzi iye ubukhulu becala abonakala ngendlela ezinzileyo, ingasebenzi.

amathuba loguquko

Kodwa enye kuphela icala ingqekembe. Njengoko yokusebenza ibonisa, akukho nje izibakala macala okanye inkqubo ezinzileyo ngokupheleleyo. Kakade ke, lo segmentation kwimarike yehlabathi ivuselele iingcali zophuhliso emxinwa iprofayili, koko, abaqeshi bazimisele ukutyala ngendlela kakhulu kuqeqesho, uqeqesho lwabasebenzi zazo kunye nabasebenzi (umzekelo, eUnited States sithetha amashumi ezigidi zeerandi kuphela capital zabucala, singasathethi ke kurhulumente, apho lo mzobo kuvela ukuya amakhulu). Kodwa ke kukho kule nkqubo kwaye ngasemva inkqubo. Nceda uqaphele ukuba imigaqo esisiseko ye yamazwe aphuhlileyo (ubuncinane de jure) uhlenga loluntu imveliso, oko kukuthi, ukhuselo loluntu baloo msebenzi ibekwe phambili. Kodwa, inyaniso kukuba, ubuncinane, mobile yakutshanje. Ngoko ke, zonke iintlobo eziqhelekileyo ngakumbi kwizifundo ezahlukeneyo ngokutsha kwabasebenzi kwezinye amakhono. Kakhulu asoloko enomdla ngokwabo abaqeshi ezinengxaki yokunqongophala kwabasebenzi, kubandakanya abanezakhono kwindawo ethile kwimveliso ndawo.

lomhlaba wonke

Market Yabasebenzi kule yakutshanje kwiminyaka ibeyinto ebalulekileyo, omnye usenokuthi, i-qhinga nemiba ngamazwe kwezopolitiko. Ingxaki lokufuduka, nto leyo eye yakhokelela ekubeni intengiso entsonkothileyo ngamazwe, yondele kakhulu kuninzi eYurophu, yaye eMelika, kakhulu. ebizwa-Ngoko ukhuseleko loluntu ngamathuba labemi ngathi umazibuthe ezitsala zonke iintlobo zabantu abangengabo, ngokwenkcazelo, umkhosi zoxhaso. Kwelinye icala, kukho umnqweno ukutsala ziingcali kakhulu kweli lizwe, kwelinye icala - nethemba eliphumayo ngqesho ngenxa kuluntu makhaya. Kule meko, segmentation kwimarike yemisebenzi lunikezelwa lonke uzuko lwayo, edibanisa umsebenzi, igcisa, yaye yakhe emsebenzini. Noko ke, uphando lubonisa ukuba uninzi abaqeshi Russian bakhetha beqonga akwazi ukusebenza ngokuyilayo eyakhayo, ukusebenzisa ubuchule besebe kunye nolawulo, umzekelo, kumazwe Western, ucwaningo, abasebenzi ezinjalo benza malunga-40%.