Umongo kunye nemigaqo yokuthengisa ngokwemiqathango qhinga ezintsha zophuhliso

Unxulumano kunye kokuxhomekeka lomenzi kunye nophando lwemalike ngokucacileyo kubonakala xa uthelekisa okuqulethwe ngamnye kubo, kwakunye omnye enye esekelwe kwimigaqo classical lorhwebo. Ndiqhuba patent ezintsonkothileyo uphando kwimakethi ngpahmbi indalo kwamali ezintsha. Ukwenza ezi zifundo kunye nophando nophuhliso, kufuna ubume bombutho kweeyunithi ezifanelekileyo yeengcali abafanelekayo, intsebenziswano rhoqo kwaye zijolise ekusombululeni iingxaki ngokungqinelana nesicwangciso ekhethiweyo.

Umongo kunye nemigaqo yokuthengisa ngokwemigaqo yophuhliso ezintsha le nkampani ekugqibeleni kubonakala kwinto yokuba ezintsha ushishino abaphumeleleyo wadalwa ngenxa yokusebenzisana phakathi kweeyunithi enza R & D, kunye lomenzi kunye neenkonzo, ukususela ingcamango sokuqala imveliso entsha okanye inkqubo de ukususwa kwaso ku market kunye nokuphunyezwa kweenjongo ezizezinye zeqhinga (ukubonelela iimfuno ezithile kwimarike, ukwandisa imithamo imveliso kunye nokwandisa share zemarike, ufikelelo kwiimarike ezintsha, njalo njalo).

Iimeko zophunyezo olusebenzayo yesicwangciso sophuhliso ezintsha kukudala bepropathi enomgangatho ophezulu wokuqonda (IP) enza isiseko, ngokusekelwe ukubaluleka apho yisa isicwangciso soshishino lombutho, iinjongo kunye nemigaqo nokuthengisa yenkampani.

Kuxhomekeka ubukho ubunzima kwepotfoliyo inzululwazi lobunikazi mbutho phambili ingathatha:

a) Isicwangciso zobunkokeli, ukuba indalo le fyabo, nto leyo ibe sisiseko yeemveliso ezintsha kunye nobuxhakaxhaka;

b)-qhinga sokuphucula impahla kunye nobugcisa ngokwenza izinto, ebavumela ukuba bafumane imisebenzi ngokomgangatho entsha ukuhlangabezana neemfuno ezikhulayo imarike;

c) a yokusinda, ngokuyinxenye ukuba kuphela yi fyabo kuphucula umgangatho kwempahla.

Alithandabuzeki elokuba, ukhetho sicwangciso kuxhomekeke nje kuphela imisebenzi zemali kunye nokuqhutywa inkampani, kodwa ngendlela waqonda kakuhle imigaqo engundoqo lorhwebo lweshishini ezintsha. Enye yazo kukuba kukho ukhuphiswano evulekileyo ngamazwe isicwangciso sophuhliso ezintsha loqoqosho ngempumelelo elide nto kubalulekile ukuba kugxininiswe izibonelelo kwiinkalo ezibonelela, kwelinye icala, ukuba nokhuphiswano uncedo oluzinzileyo oku kwinqanaba eliphezulu yenzululwazi kunye zobugcisa ubugcisa bemveliso kunye neemveliso, kwaye kwelinye - a iindleko zemveliso kuthelekiswa ezisezantsi, imfuno imveliso okanye kwimarike ethile technology. Impendulo yalo mbuzo kwaye zenzelwe ukuba ukubonelela ngeenkonzo nokuthengisa, ekwenzeni umgaqo-nkqubo yonxibelelwano lo mbutho. Kubalulekile ukunika ingxelo phakathi imiphumela ephakathi kophuhliso kunye neziphumo zophando ukuzithengisa, ukuba benze uhlengahlengiso ngezigqibo zolawulo ekuphumezeni iinkqubo ezintsha. amava amazwe kubonisa ukuba ezi zifundo ukuzithengisa esijolise ekudalweni lwezinto ukuba ukuhlangabezana neemfuno lentengiso.

imigaqo Marketing ngaphakathi sikhokelo yesicwangciso ezintsha nazo bacebisa ukuba ekuboneleleni inzuzo wokhuphiswano, indima ebalulekileyo ukudlala ngqo intsebenziswano rhoqo nabaqulunqi ezintsha kunye namasebe patent kuzo zonke izigaba zomjikelo ezintsha - ukusuka fyabo ukuya kwamali. Iinzame eziphambili kwisahlulo lomenzi le nkampani kufuneka zijolise ekusombululeni iingxaki ezinzima, negalelo ekufumaneni iziphumo engcono kakhulu - ulondolozo okanye bafumane nokhuphiswano.

Ngokukodwa:

- ekuqhubeni lomenzi ulwazi search kunye nohlahlelo kwinqanaba afunyenwe kwintsimi ethile yomsebenzi;

- Identification, Ulwahlulo ezikhuselweyo OIC kunye ukukhetha iintlobo ukhuselo lomthetho;

- ubhaliso kwezicelo amaxwebhu ukuphepha kwezi zifundo okanye ubhaliso lwabo;

- Formation of ipotifoliyo amalungelo abenzi kwaye izicelo igunya lokwenza ethembisa (isigqibo) imiyalelo uphuhliso loqoqosho;

- Ukukhetha, ixabiso kunye nokubhaliswa kwamaziko ushishino ebalulekileyo;

-Define izinto ezibalaseleyo ekucwangciseni phambili yorhwebo lwabo;

- ukuzimisela yezinto ezincedayo zenkqubo okanye imveliso, uhlalutyo imveliso iindlela kunokwenzeka emarikeni;

-reklamno nokhuseleko ulwazi, kuquka nokukhuthaza ngamazwe;

- lihlole lomenzi nokucoceka kweemveliso langabom, iiteknoloji ezisetyenzisiweyo kunye neendlela individualization kwempahla kunye neenkonzo;

- esweni (uvavanyo, ALS) imeko yophuhliso kwamabala zenzululwazi ezithile, utshintsho kwiimeko patent-mvume kunye nezidingo zorhwebo;

- ukuchonga amathuba kunye nabachaphazelekayo (iinkampani) kwinkqubo ukwanda okanye iimveliso ubize output ngokuthengisa (purchases) kwi-mvume OIC.

Njengoko kubonakala ukutshintshwa nje imisebenzi, le luhlu phantse twatse koko imigaqo esisiseko lorhwebo ukuba kuyimfuneko ukuphumeza ukulandela xa zisebenzisa kumda wesangqa ezintsha zophuhliso lwamashishini.