Ubume kuqeqesho: umxholo, injongo, iindlela kunye neenjongo. uqeqesho Business

Nzima ukukukholelwa oku, kodwa imbali yoqeqesho eRashiya kwiminyaka engaphezu kwe-100! Umsunguli ingabizwa Konstantina Sergeevicha Stanislavskogo. uye waba inkqubo elilodwa abadlali, eyenziwe beemvavanyo ezimakhulu ezintathu, ngokuzenzekelayo, ngoku isetyenziselwa kuphuhliso bhetyebhetye ngokweemvakalelo. Uqeqesho kuthandwa lalonyukile kwi-imi- 70-80 kwinkulungwane yokugqibela. Ekupheleni koo-yokuqala, abantu nje ukuya kwizifundo zengqondo esoteric. Kodwa ekugqibeleni ukuya umdla ibonwe yavele: ngoncedo lwabo kube lula ukufumana indlela yokuphuma kwiimeko ezinzima, ukufumana inkqubo entsha lamaxabiso, ukuphucula ubuchule ingqondo nomzimba.

Sagqiba ekubeni ukuhlalutya iingxaki eziya nazo kule uqeqesho, walungisa uhlobo "imiyalelo", nto leyo ithetha isakhiwo noqeqesho, isihloko, iinjongo, iindlela kunye neenjongo! Siyathemba ukuba eli nqaku liza kuba luncedo hayi kuphela wabaqalayo abaqeqeshi, kodwa abo na unyaka wokuqala yokwenza olu hlobo izifundo!

Umbono yokufunda

Emva kokuba umnqweno abe kuqeqesha ukuqhuba uqeqesho umdla, cinga ngomntu (Kakade ke, ngaphandle kuni) iza kuba umdla. Kuyimfuneko ukuba benze uluhlu amathuba nxaxheba kwaye iqhube uphando phakathi kwabo. Ukuba ngamnye wesibini ubambe umcimbi lingakhangeleka ngumbono olungileyo - ngokukhuselekileyo ezakha isakhiwo uqeqesho!

Kubalulekile ukuba uphendule le mibuzo ilandelayo:

1. Ziyintoni iinjongo ze-uqeqesho kunye neenjongo zayo?
2. Yintoni abaphulaphuli kwathiwa yenzelwe?
3. Yintoni le uqeqesho ngaphandle ukuqeqeshwa ukhuphiswano?
4. Ingaba iibhloko ulwazi umthambo olukhethiweyo?
5. Ngokuphathelele uqeqesho iindleko-ngempumelelo?

Indlela yokuqhuba uqeqesho: luncedo tips

Kwiincwadi eyilayo, uya kufumana imithetho esisiseko ukwenza isakhiwo script kunye noqeqesho kunye nomgangatho orchestrate yayo. Nazi nje inxalenye encinane;

1. Le program boleka kwi-abaqeqeshi ilungileyo, uze silungelelanise ukuba oku kulungele injongo yakho. Kulo mzekelo, kungcono ukudibanisa iminqongo ezithathwe iinkqubo ezahlukeneyo.
2. Kubalulekile ukwazi ukuba le nkqubo kakuhle - inkqubo entsha. Materials kuba zikwazi ukuthathwa kwiindawo ezahlukeneyo zobomi!

Izifundo zoqeqesho

Ngaphambi kokuba uqale ukusebenza kubume uqeqesho, kuyimfuneko ukuba ukuqhuba olunzulu zohlalutyo, nto leyo evumela ukuba ukumisela le ngxaki.

Kukho iindidi ezintathu ezisisiseko zemisebenzi: ushishino ngokucacileyo, kuk zobuqu, kokubini kunye noshishino.

Ubuntu, ke, lungohlulwa lube ngokwasengqondweni, esoteric, ngemihla nokuphuhlisa. Bonke bephela ajolise ekutshintsheni iimpawu zakho ze-nxaxheba. uqeqesho zoshishino, leyo nayo kubizwa ngokuba uqeqesho ishishini, iimpawu zomntu musa isicelo naye. Injongo yabo - ukuphuhlisa izakhono eziyimfuneko ukuze ishishini.

sales Training

Ngokubanzi, uqeqesho ngesakhiwo nga kubizwa ngokuba ecacile lolwazi logic. Kakuhle umzimba olulungiselelweyo luza kuvumela nxaxheba ukuba bafunde inani eliphezulu ulwazi. Kwaye le nkqubo iza kuqhubeka ngokukhawuleza nangokulula.

Sinikezela ukuba uqhelane kunye kwiibloko zokwakha ezingundoqo yokuqeqesha abathengisi kunye ulwakhiwo lwesiganeko onjalo:

1. Kufuneka uqale ngo intshayelelo. xesha lininzi - isiqingatha seyure. Abathathi-nxaxheba kufuneka baziqhelanise nomqeqeshi nabathe baxolelaniswa omnye nomnye. Umqeqeshi lizisa ngokufutshane ngokwayo, yaye emva koko ukunika ixesha lokuba abathathi-nxaxheba ukuba ibali ngokwayo. Awukwazi ukutsiba eli nyathelo, kuba oko kwenza isimo entembeko qela. Inxalenye elandelayo kwinqanaba lokuqala - nabaqheleneyo nemimiselo zoqeqesho kunye mathuba yentlangano. Kuyanceda ukunqanda izenzo abangafunwayo-nxaxheba. Kubalulekile kwakhona ukuqokelela ulwazi malunga ezilindelekileyo-nxaxheba. Ngenxa yoko baya kuba nako ukuqonda oko alindele kuwe abaphulaphuli, yintoni kwimiba bahlale.
2. Ithiyori. Ubume Uqeqesho Sales kweli nqanaba mayingagqithi-40%. Kungenjalo, kunokuba uqeqesho afunyenwe kwi-ntetho njengesiqhelo, nto leyo ayisayi kuvumela ukwenza lwezakhono zeprakhtikhali. Yonke mfundo kufuneka ukwahlulwa ibe ziiyunithi ezincinane. Siyiqhelile laa theory izabelo eziyimfuneko singapheli-nxaxheba. Ukuba ngaphandle kwizikim izinto ezintsonkothileyo kunye ngokoMthetho. Njengoko ukhetho - endaweni kubo eqondakalayo. umsebenzi wakho - izakhono ukwakha! Kuba iimbalasane ithiyori kuya kufuneka ihambisana olubonakalayo. A ukhetho olungileyo - iintetho, iibrowutsha. Ngaphandle kokuba ufuna ukwabelana kunye nxaxheba ulwazi kunye neenkcukacha umdla kulo kufuneka kushiywa. Ixesha abaqhuba ithiyori kunokunganeli. Kubhetele ukuba bachitha ixesha imithambo practical.
3. Ingxenye practical. Ubume kule nxalenye yoqeqesho kufuneka kungabikho ngaphantsi kwe-60 pesenti iiklasi. Uqheliso lomsebenzi kufuneka alandele iyunithi ulwazi nganye - oku kuya ukulungisa le ngcamango. Umthambo akufuneki kube nzima kakhulu. Uluhlu kuhle ukulungiselela kusengaphambili. umzimba ngamnye kufuneka ikhatshwe ingxelo ecacileyo. Akukho mfuneko aphazamisane nxaxheba kwikhosi ngesisombululo iingxaki ezibonakalayo. Coach ungenelelo kungakhokelela ekubeni iqela umane nje kwaye ngeke zama.
4. Inqanaba lokugqibela. Le efunekayo ukuze uthathe imfuyo. Ngexesha le nxalenye ye-nxaxheba banakho kwakhona ukukhumbula umbandela nesigqubuthelo. Kubalulekile ukuba banikele ingqalelo kulindelekileyo nxaxheba, apho kwaziswa ekuqaleni uqeqesho. Ngapha koko, oko kwenzelwa ukuqinisekisa ukuba uphendule yonke imibuzo kwaye kuxoxwe zonke iingongoma ezibalulekileyo. Ukuba bayigqibile yonke imisebenzi, abathathi-nxaxheba baya kufumana ulwaneliseko yokuba uqeqesho waba echumayo.

Uqeqesho nokuzikhulisa

Ubume yoqeqesho kwi ekukhuleni kwahlukile koko yoqeqesho ishishini. Kakade ke, ngakwaziyo ukukwenza, kodwa umahluko kukuba, ngaphandle amanyathelo afanayo.

1. Isifundo inxenye kufuneka kungene ngaphezu kwe-25% yexesha elabelwe uqeqesho.
2. beemvavanyo zepraktikhali zixhomekeke eqongeni zoqeqesho. Kukho ezintathu kuphela: izifundo ezingundoqo zihambile, inkqubo yobunkokheli.
3. Inqanaba lokugqibela le ebizwa ngokuba debriefing kufuneka ahlale 25% yoqeqesho. Ukuxoxa lo mkhuba, ukuhlalutya amaphutha.

Teambuilding

Ukuba isigqibo sokuba iqalise uqeqesho ekwakheni iqela, kubalulekile ukukhumbula ukuba akunakwenzeka ngaphandle likude isigaba. Ngaphandle kwalo, umsebenzi ngakumbi nje zingamampunge. Inxalenye elandelayo kuqeqesho lwesakhiwo - kwicandelo ngokwamaqela. Yahlula-nxaxheba kuba zombini indlela kwangaphambili, kunye random ngokupheleleyo. Ukusebenza kumaqela amancinane (abantu aba-6 ukuya ku-13 ukusuka) liya kuziva kuphela moya iqela le, kodwa kukunceda ukuba sibumbane umdlalo iimbambano. Bonke abantu baya kuba nako ukuva yinxalenye yeqela ukuba negalelo kwimpumelelo.

Xa kwasekwa amaqela, kuyimfuneko ukuba baqhube ekuthiwa-ice-amaza:-nxaxheba kwiqela ngalinye kufuneka ukwazi omnye komnye, khetha umthetheli ukuza mpawu zalo.

Inqanaba elilandelayo - njengeqela. Ngexesha uqeqesho, kufuneka abathathi-nxaxheba benze imithambo. Ngaphezu koko, ukulungiswa sokuqala axhomekeke imiyalelo nezintsonkothe: ingahluka lokuzonwabisa enzonzobila kunye ezintsonkothileyo.

Qiniseka ukuba ukuhlalutya. Oku kunokwenziwa phakathi exercises, kwaye kushiywa ekupheleni loqeqesho. Amaqela kufuneka athathe stock imisebenzi yabo, ahlawule ingqalelo umsebenzi ezinamandla.

Inxalenye yokugqibela isakhiwo kuqeqesho iqela - lo msebenzi iyonke. Eli nyathelo ubonelela inxaxheba kwawo onke amaqela kunye yokudibanisa kwenye.

Uqeqesho Lead: Iimfuno

Impumelelo yoqeqesho kunye nomphumela wayo kuchaphazela izinto nomqeqeshi unikezelo. Kukho inani leempawu ekufuneka ukuba ube ngumqeqeshi elungileyo;

• imvakalelo, wit, uburharha, nobuciko;
• ukukwazi ukuphembelela ekuhambeni kwengxoxo, ubugagu;
• professional nobomi namava olwaneleyo;
• olunzulu ulwazi malunga izihloko zoqeqesho.

Kwakhona kubalulekile ukuba umqeqeshi ngokwakhe wabonisa umdla oko akuthethayo. Ngapha koko, i lift ngokweemvakalelo kuxhomekeke ukungafihlisikuthetha abaphulaphuli kunye nokulungela yayo ukufumana ulwazi. Ngaphezulu, kufuneka nakanjani babe ingxelo langoku: Abathathi-nxaxheba baya kusoloko bafuna ukwazi ukuba yintoni imisebenzi yenziwa ngokuchanekileyo, nalapho baye benza impazamo.

Iingcebiso zokuphucula umgangatho woqeqesho

Ukuba uqhuba uqeqesho ishishini, ngokuqinisekileyo uya kuqhuba umboniso, nto leyo eya kuthatha inxaxheba nabasebenzi best! Bavumele ukuba ubonise ukuba ukwenza njani na kuthethathethwano kunye neentengiso. Sebenzisa izakhono nxaxheba kangangoko kunokwenzeka. Kakade ke, ukugqiba uqeqesho, zama ukuchitha imibuzo ebhaliweyo okanye ebuzwa ngomlomo kunye neemviwo.