Ukudala ukubonakala kwentsebenziswano: inkqubo kunye neempawu

ungubani Corporate kwinkampani - isixhobo womeleleyo yokupasa kwabafundi kwi-emarikeni. Yena kufuneka athobele iimfuno zentlalo nezengqondo labathengi, izimvo zabo kunye nokulindelweyo. Ukudala ukubonakala kwentsebenziswano - yinkqubo entsonkothileyo. Uthi izisombululo kwimiba emininzi kwisakhono lombutho. Cinga ngakumbi indlela nokudalwa amasuntswana ukubonakala kwentsebenziswano.

Ukuhlobana umbuzo

Namhlanje, abaphathi ezininzi kunye nemibutho ezinkulu nezincinci ziza kwisigqibo sokuba ukudalwa uphawu nesazisi yobambiswano ngomnye wemimandla engundoqo yomsebenzi ukukhuthaza imarike. Noko ke, simele siqonde ukuba enze amanyathelo ayimfuneko ekuqaleni imisebenzi yayo phantsi amandla yonke imibutho. Ingxaki yokungabi zibonelelo zoncedo zaneleyo. Ubunzima ephambili ukuqonda nomfanekiso walo, ingcamango yona sisiseko ukubonakala kwentsebenziswano. Ukuba umbutho iqalisa ukusebenza ngaphandle umqondiso yayo, oko kuchaphazela kakubi umfanekiso walo. Ukudala ngobuchule ukubonakala kwentsebenziswano kwaye logo kuya kuvumela okhuphisana ukuba ivelele iindimbane. Ukuba, ke, kungenzeka yombutho anqongophele, kufuneka asebenzise ubuncinane iseti ubuncinane amacandelo. Phakathi kwabo, umzekelo, ninako ukubonisa isilogeni, uphawu yorhwebo, ezenziwe umbala ethile.

design

Uphuhliso (indalo), ukubonakala kwentsebenziswano oluqhutywa kwizigaba ezininzi:

1. uphando Marketing.
2. Ukusekwa kwe iingcinga ezingundoqo, nto leyo eya luboniswe isimbo. Iya zibonisa umfanekiso ekufuneka kwasekwa ezingqondweni kwabathengi.
3. Uyilo izinto eziphambili.
4. ukhuselo lomthetho.

uphando

Ngexesha isifundo baqhubeka imiyalelo yombutho, iimveliso zayo, iimarike kunye nabaphulaphuli ekujoliswe. Ukudala ukubonakala kwentsebenziswano ihamba kunye nohlahlelo khuphiswano kuthetha ngayo individualization, kunye namacandelo zawo. Oku kuyimfuneko ukuze kuthintelwe kophindo lwe izimvo zabanye, nkqu kwezinye ngokweenkcukacha. Xa nqanaba zophando lokuthengisa ngayo kwakhona kucetyiswa ukuba enze kuhlalutywe iindlela ezibhalisiweyo individualization.

umfanekiso

Ekupheleni kwinqanaba lokuqala baqulunqe ingcamango esisiseko. Yena, efana na okhankanywe ngasentla, kufuneka ilingane umfanekiso walo mbutho. Ukudala ukubonakala kwentsebenziswano ejolise ekwakheni umfanekiso othile. Sicinga phezulu lo mbono, kufuneka ukuqonda oko mbutho uya kukhangela abaxumi: amasiko okanye mihla, ubugcisa, okanye eqinileyo, kumnandi okanye kakhulu, njalo-njalo. Kucingwa ukuba utshatise umfanekiso. Iindlela soqulunqo yayo ingasetyenziswa zahluke ngokupheleleyo, kodwa iza kuqwalaselwa yimpumelelo ukuba liphuhlisa eyona nkampani, ifilosofi, umlinganiswa, imilinganiselo, injongo, ibonisa ukuba imigaqo yokusebenza, iwonga kunye eziphambili. Ngelo xesha onke amacandelo eziphawula umbutho kufuneka sisinyanzelo kubathengi.

into ebaluleke

Ukudala ukubonakala kwentsebenziswano singabandakanyi komiselo mark trade lonke ngcinga kulo mbutho. Ingxaki individualization - ekuqinisekiseni iingxelo equmrhu kwenziwa zezinye iindlela zonxibelelwano. Oku, ingakumbi, ukuba kuthengisa unomathotholo nomabonwakude, kumaphepha-ndaba. Okwangoku, umkhuba domestic ngendalo yesimbo obuqinileyo nkampani idla azezi umdlalo eqhelekileyo igama. Kakade ke, nabayili abaninzi izisombululo anomtsalane kunye yokuqala. Nangona kunjalo, kwiimeko ezininzi, kodwa musa ukuvumela ukuba ukugqithisa ulwazi oluthile, musa ukuba imibutho echaphazelekayo.

abaphulaphuli ekujoliswe

Ukudala ukubonakala kwentsebenziswano kubandakanya eyoqulunqo izimvo, nto leyo ibonakalisa kuphela umfanekiso walo mbutho, kodwa ziyakhawulelana neemfuno zoluntu. Kulo mzekelo, uyacebiswa ukuba bajolise kwi-avareji kwinqanaba abathengi. Xa kuphuhliso isimbo kufuneka kuphetshwe amagama unpronounceable, angaqhelekanga kunye nezinto ezintsonkothileyo. Isisombululo kufuneka athobele iimfuno zentlalo nezengqondo zabantu. Oku kuya kunceda ukukhuthaza imveliso okanye inkonzo ngokukhawuleza.

iimfuno key

Ukudala ukubonakala kwentsebenziswano kufuna ukuthobela imithetho ethile;

1. Conciseness kunye lula. I-logo akufuneki ibe ezaqanjwa ezintsonkothileyo, kakuhle amacandelo efundeka, kukho inani elikhulu ungamalungu. Kufuneka kuthathwe ngokukhawuleza nangokuchanekileyo. Kulo mba, igama lenkampani kufuneka luqulathe iileta 4-7.
2. Yokuvelela. I-logo kufuneka ume ngaphandle kwaye yokuqala. Namhlanje kukho iindlela ezininzi izitampu. Ngenxa yoko, imifanekiso ezininzi ziyadityaniswa omnye nomnye. Ukohluka kwi logo ingavezwa ekukhetheni bomgca yokuqala. Kuyenzeka ukuba ukongeza amacandelo, ebonisa injongo ye-mveliso, ingakumbi lo mbutho, isimo sayo.
3. Associativity. I-logo kufuneka amehlo awayeno- kunye original kuphela. Uphawu kufuneka yenze unxulumano ezithile. Kunye nale awukwazi ukuyenza iimveliso ngokugqibeleleyo ncam. Khumbula ukuba trade mark ngokuyintloko uphawu fashion. Kufuneka kubekho iqhina ethile ngamayelenqe ezinokukhokelela ekuchithekeni umbutho oluchanekileyo nkonzo.

sobuhle

Xa uyila isimbo ngaphandle nayiphi nokwenzeka okuqonda edidayo. Ukongeza, le uphawu kufuneka kubangela iimvakalelo kuphela HIV. Kokuba zifakwe kwi imilo zejiyometri ukwandisa nomtsalane ilogo. Ukuba usebenzisa isikwere okanye isangqa, amacandelo apho afumaneka khona, kufuneka eqaqambileyo yokuqala.

Ukukwazi

Kufuneka kukhunjulwe ukuba logo iya kusetyenziselwa iinjongo ezahlukeneyo. Ngokukodwa, ushicilelo amakhadi oshishino, iincwadana, iipowusta, izibhengezo. Zonke ezi zixhobo ezithengisayo abe isikali eyahlukileyo. Ngako oko, le logo kufuneka ibe ngendlela ezinokuthi lungqanyaniswe isisombululo ethile. A uphawu kufuneka kwenziwe ukuze kubhaliwe-ukufunda kakuhle abathwali ezahlukeneyo. ingqalelo ekhethekileyo kufuneka ihlawulwe umahluko kunye nemibala. Zonke iziqalelo logo kufuneka ibonakale ngokucacileyo omnyama nomhlophe.

passport standard

Iqulethe imiyalelo efanelekileyo yokusebenzisa le logo kwimidiya ezahlukeneyo. imigangatho yokundwendwela buyafuneka ekwenziweni kweemveliso ezithengisayo, kuba ikhuthaza ukuqaliswa yeesimboli ngaphandle Bill. Imixholo imiyalelo iya kuxhomekeka umsebenzi phulo-PR, umsebenzi lo mbutho. Njengoko umthetho, yokundwendwela iya kuba:

1. Proprietary umbala (RGB, CMYK, Pantone).
2. logo enkulu. Ngokubanzi, ibekwe ngaphakathi parameters isikali-ucacisa graticule.
3. Fonts.
4. Standards noyilo ngqo zokubhala esemthethweni, njengezikhumbuzo, elingaphakathi, zokubopha njalo njalo.

Uyacetyiswa ukuba bachaze iimpawu ukusetyenziswa ilogo. Umzekelo, ukuba kuyimfuneko ngokumbonisa ukuba akwamkelekanga bawubeke kwisiqalo non-uniform, sebenzisa ezinye iindawo kuyo, okanye ukongeza ezinye ezongezelelweyo. Le yokundwendwela ingaba umlomo inversion bophawu. Ngu logo yephulo kunilungele ukuba afake inkcazo imifuziselo, iisimboli, umbutho oyifunayo.