Ulawulo ezintsha

Izihloko isifundo kufuneka uqale kwiinkcazo eya kukunceda ukhumbule ntoni "ezintsha" kunye "ulawulo". Igama elithi "ulawulo» (ulawulo), ngokungqinelana nomhlathi 3.2.6 ka GOST R ISO 9000 (2008) kufuneka aqondwe inyathelo elungelelanisiweyo kulawulo nobunkokeli lo mbutho. Uye kudala ibekwe emgangathweni yaye isetyenziswe ngokubanzi. Igama elithi u "ezintsha" yaqaliswa kuba ixesha lokuba GOST R 54147, umhlathi 3.1.2.9 (Edition 2010) yokuqala. In IsiNgesi kuvakala ngathi "ezintsha" (ngokoqobo liguqulelwe, "kwicala kuhlaziyo" okanye "utshintsho kwicala"). Oku kudla watolika ekupheleni ngenxa yokuba ezintsha, nto wathengisa ngayo kwimarike, ngokohlobo (eziphuculweyo) imveliso entsha okanye itshintshwe okanye inkqubo, isetyenzisiwe practice.

Innovation ayikwazi kuba nayiphi ezintsha, kodwa kuphela oko kwandisa ukusebenza. Onke amagama asetyenziswa ulawulo ezintsha, zifane GOST R 54147. Standard usebenza Russian Federation ukususela kuSeptemba 2011.

Ngamanye amazwi, izinto ezintsha sisiphumo umsebenzi yengqondo, leyo ngohlobo kweempahla okanye neenkonzo iipropati ethile kunye nemfuneko emarikeni. Undoqo lolawulo bohlaziyo uthotho lokwenzekayo ezalanayo ezo ijoliswe ekufezekiseni nokhuphiswano kunye nokugcina uzinzo lo mbutho. Ngokusebenzisa indlela yolawulo iinkqubo ezintsha, ingcamango uba yorhwebo. Ngelo isanda (iqonga of duty) liqhuba uphando, kuthwalelwa phandle umntu uyilo kunye nolwakhiwo, ezo ke idluliselwe kwinqanaba elilandelayo, leyo ibizwa ngokuba "umjikelo wobomi imveliso." Kuba iimbono ezintsha njengoko eli gama lisetyenziswa ZHTSP ukuba uthetha ixesha ukususela ekuqaleni umbhali ingcamango ukulisebenzisa sunguleni kwabathengi.

ulawulo Innovation kubalulekile kwimpumelelo okuqhubekayo nayiphi na inkampani. Uzinzo ishishini ixesha elide singachazwa uyakwazi ukwalathisa intlangano ngobuchule izibonelelo ezintsha ukuhlangabezana neengxaki ezinxulumene emarikeni kunye neemeko zoqoqosho. Xa oguqukayo bume ulawulo ezintsha olusebenzayo iye yaba yimfuneko ebalulekileyo ekuqinisekiseni ukhuphiswano kuphela imveliso, kodwa ngenxa ukusinda leenkampani. Njengoko umthetho, utyalo-zijolise ekuphuhliseni iimveliso ezintsha, iinkonzo okanye technologies. Noko ke, iintlobo iinguqulelo nokuphucula intsebenzo, ukwandisa kude ngaphaya koko. Kwakhona zinxulumene neenguqu kwiinkqubo zoshishino yenkampani. Ngoko ke, eyona njongo ephambili ukuba ngokuqhubekekayo ukuchonga ezenzeka ngoku impumelelo yabo abayityale kweli shishini.

ulawulo Innovation ibandakanya isethi izixhobo ukuvumela abaphathi kunye neengcali ukuba isebenze ngokufanelekileyo ukuphumeza iinjongo inkqubo zoshishino. Eyona nto kujoliswe kukuba ukuze adale iimeko kunye nezixhobo phakathi embuthweni ukwenzela ukuba usabele ngokukhawuleza kwiinguqu yangaphandle, ngempumelelo besebenzisa amathuba zangaphakathi kunye neenzame sokuyila ukwazisa iingcamango, iinkqubo ezintsha okanye iimveliso. Kubalulekile ukuba kuqatshelwe ukuba ulawulo ezintsha ayikwazi lifike R & D, njengoko kufikwa kufakwe iinkqubo umsebenzi onke amanqanaba kunye nemisebenzi, igalelo kuphuhliso ezinobuchule inkampani, kuquka zemveliso kunye nokuthengisa. Ukusebenzisa izixhobo ezifanelekileyo zolawulo ezintsha, ulawulo abakhulu enokw nokuphumeza iinkqubo zobuchule nophuhliso ngakumbi yenkampani.

Ubuchule kunye neendlela zolawulo ezintsha kufuneka ijolise ekuphuculeni ukhuphiswano nkampani. luncedo ezi njongo zezi:

Marketing Innovation. Le sunguleni ulawulo isidingo uphando emarikeni, ucwangciso lobuchule imveliso, unxibelelwano ekusekeni, ukuyilwa -nkqubo kwamaxabiso, umbutho nokukhuthaza ezintsha kunye nokusetyenziswa ngaxeshanye iinkonzo nkonzo.

Reengineering ikuvumela Ikakhulu uhlaziye yaye ngokupheleleyo ngokutsha iinkqubo zoshishino ukufikelela uphuculo spasmodic kwaye eziphathekayo yokusebenza (umgangatho, indleko, inkonzo, amazinga promotion) oluphawula inkampani.

Ukubeka isetyenziselwa ukufunda imisebenzi sikhuphisana, ukuze baphuhlise amanyathelo ukuphucula ishishini labo, kuquka ngokusebenzisa amava ezintle.

qhinga Brand efunekayo ukuze isifundo oluphangaleleyo umfanekiso yenkampani, wadalwa ngokukhuthaza brand zazo emarikeni.

indlela lwentengo ivumela ukusebenza nokuphunyezwa kwe indlela amanani kweeprojekthi ezintsha.

Ukubeka okanye akuyonyaniso imakethi kakhulu yokufakwa nokusebenza okhuphisanayo. Ingongoma ephambili kulo mzekelo - ukukhetha ixabiso apho ziya kuthengiswa isisombululo ezintsha, eziqhele ukusetyenziswa mgaqo - ukuba nje ulithengile.

Ukufumaneka kweenkcukacha ezintsha inokuba ndoqo ukuze kuqhubeke utshintsho, nto leyo ikhulisa amandla amashishini ukuze kudaleke ixabiso yabathengi iimveliso zayo, ngenxa yenkqubo. Zizeyeyona nto ibalulekileyo yale isakhiwo kwinkqubo yokuthabatha isigqibo kukwenza uluhlu iingcamango. Kuba imibutho ezinkulu, utyalo ezintsha zithathwa njengenxalenye yephothifoliyo izisombululo zoshishino investment.