Yintoni na izinambuzane-analysis kunye nokubaluleka kwayo kutshanje

ishishini Modern sele sifikelele ngoku inqanaba sezingeni eliphezulu yophuhliso, apho kubaluleke gqitha inikwa esweni izinto ukuba libe ligalelo elikhulu kakhulu kuphuhliso ngempumelelo kule nkampani. Enye yeendlela eziphambili, leyo namhlanje isetyenziswa ngamashishini amakhulu, ingumfo olizothe-analysis. It is a uhlalutyo olunzulu iimeko zangaphandle eziphembelela imisebenzi kwezolimo. Igama kanye iqulethe iindawo eziziintloko zihlahlelwe - kwezopolitiko, ezoqoqosho, uluntu kunye nobuchwepheshe (kwezopolitiko, ezoqoqosho, uluntu, iteknoloji - Pest).

Uhlaziyo kweli nqanaba kuqhutyelwa ezichaza imiba micro macro ukuba abe negalelo ngqo kwiziphumo njengoko imisebenzi yenkampani zangoku esizayo. Kufuneka kuqatshelwe ukuba isakhiwo se-bume lwezinambuzane-analysis ngokuchonga macro (esiquka uhlalutyo wolawulo kwezopolitiko, ezoqoqosho, zenzululwazi kunye nobuchwepheshe inkqubela, yezentlalo neyokusasazeka koluntu nokusingqongileyo kunye nezinto zendalo) kunye microenvironment (sikhuphisana, abathengi, abathengisi, abanini zabelo, iimanyano zabasebenzi, njl ), apho kukho inani lokuqala lezinto ngqalelo ngakumbi.

Kubalulekile ukuba kuqatshelwe ukuba zonke iimeko zangaphandle ukuba ibe nefuthe kwimisebenzi inkampani, ingqwalasela kufuneka inikwe umba kwezopolitiko, kuba urhulumente nefuthe ngqo icandelo kwezoqoqosho karhulumente, ngokuzenzela besebenzisa ezo okanye ezinye izigqibo ukugcina inkqubo ethile kwezoqoqosho. Ngenxa National Bank, eyeye urhulumente, urhulumente utshintsha izinga isaphulelo, ulawula semali ejikeleza ngaphandle kweBhanki, oko ngokuhlalutya kwinqanaba GDP, njalo-njalo. Ngenxa yoko, le nkampani lwezinambuzane-analysis lumele ukubandakanya le miba lukaRhulumente apho umsebenzi yezoqoqosho. Kunjalo kufuneka ithathelwe ingqalelo xa ungena neemarike zangaphandle, ngenxa yokunqongophala kolwazi kule ndawo kungakhokelela engeyiyo ua imveliso kwaye inciphise amathuba eyiyo imali yokwenza ushishino. Kufuneka kwakhona bazazi imithetho berhafu kwimimiselo esebenzayo kule ndawo.

Kwicandelo logcino kwakhona wenza Pest-analysis, oluthathela ingqalelo imiba yezoqoqosho, ezentlalo kunye lobuchwepheshe akhawunti ekuphunyezweni kwesicwangciso-qhinga kunye nophuhliso lwecandelo zemali. Iimeko zoqoqosho zibandakanya kwenzala, amazinga utshintshiselwano lwangaphandle, ukunyuka kwamaxabiso, imali eziinkozo ejikeleza, izinga lentswela-ngqesho, kwamaxabiso ombane, umgaqo-nkqubo tyalo-mali yengeniso eyiyo labantu kwi-avareji. Ukongeza, Pest-analysis ngaseludinini ibandakanya imibandela efana yentlalo nenkcubeko njengoko yotshintsho kwizinto ezifunwa ngabathengi, yokuphila iintlanga ngeentlanga, umsebenzi yabathengi, isakhiwo athile kunye nokuhamba kwabantu. Indima ebalulekileyo ekumiseleni iinjongo zexesha elide kunye neenjongo kwicandelo logcino kwakhona udlalwa yimiba zeteknoloji, ezo ifuthe kakhulu ngokukhawuleza ebalulekileyo isikali. Oku kufuneka kuquke isimo R & Uphuhliso D, ukhuselo bepropathi enomgangatho ophezulu wokuqonda, R & D iindleko, ukuvela ubugcisa obutsha nobugcisa ngekhompyutha, amalungelo awodwa izinto ezintsha, njalo njalo.

Izinambuzane-analysis kubaluleke kakhulu ngenxa yaso nasiphi na isicwangciso soshishino, nto leyo edla ithuba kuphela ukuphendula ngokukhawuleza iimeko zitshintsha. Yiloo nto iinkampani ezininzi kunye neebhanki ekusetyenzisweni iindlela mandatory Pest-analysis, kuba ivumela kwishishini ukwenza ukusebenza ngempumelelo ngakumbi.