Yintoni ukunyaniseka yomthengi nendlela ukukwenza?

inkampani nganye ufuna abathengi kwiimveliso alo bahlala njalo kangangoko kwexesha kunokwenzeka, kwaye umthamo ukuthenga zabo ziye zanda. Njengomgaqo, kunzima kakhulu ukufikelela - kufuneka silwe ukuba zonke ezikhoyo emarikeni kwempahla brand umsebenzisi khetha ngokucacileyo yakho, kodwa bahlala bethembekile kuye iminyaka emininzi. Kweli nqaku siza achaze ukuba ukunyaniseka yomthengi nendlela ukulwa yona.

Ngengqiqo ebanzi, ukunyaniseka - oku ngokuqinisekileyo nesimo sengqondo esihle kwaye ube nobubele umntu okanye into ethile. Amaninzi eli gama lisetyenziswa kwi imeko ukuzibophelela salapha okanye urhulumente, iqela lezopolitiko, urhulumente, njalo-njalo. Kuba ingqiqo ka "umthengi ukunyaniseka" definition iya kwahluka kancinci. Uninzi lwabafundi mihla lezentengiso bayavuma ukuba eli gama libhekisela ukuzibophelela esekwe kakuhle kubaxumi imveliso efanayo okanye lophawu, ukwakha nokugcina kule minyaka. Ngoko ke, ukunyaniseka umthengi - ayikho nje eyeyomzuzwana abakuthandayo, kuba eli ligatya naziphi na ezinye iindlela ezikhoyo, kunye, amaxesha amaninzi, ukuxhathisa ukutshintsha amaxabiso.

Abafundi ukuze baqonde ngcono oko ukunyaniseka, ukunika umzekelo. Masithi umsebenzisi uyakwazi ukukhetha iintlobo ezininzi iisepha ezikhoyo emarikeni. Enyanisweni, zonke iintlobo ezikhoyo ezi mveliso enze umsebenzi ofanayo - ohlambululayo isikhumba ubumdaka, yaye sithwalwe malunga nomgangatho elifanayo.

Kodwa ke ucele naliphi na abahlobo bakho, ngaba uthenga lonke ixesha isepha evela kwenye brand? Kungenzeka, kufuneka iminyaka emininzi ebeyithanda lo Safeguard'om enye, Duru okanye Camay, kwaye nokuba noxolelwano ixabiso kunye ivumba eqhelekileyo baya kuvuka; kodwa andiyi kukunika kukhethwa ukuya iintlobo ezahlukeneyo.

Omnye umzekelo ezicacileyo - umthengisi efanayo emarikeni. Ukuba bazithemba umgangatho iimpahla belunikwa (ingakumbi xa kufikwa yobisi kunye nokutya ezibolayo), anavuma ukuya kwi-counter elilandelayo - phezu koko, uya kuhlawula engaphezulu ucelele yena kukushiya ngeenyama kakhulu. Kodwa uya kusabela efanayo - ngamanye amaxesha yenza izipho ezifana ezamahala iityhubhu oyile okanye iziqhamo kunye igadi abucala, leyo yena baqhaqhe yaye ephethe "nje wena".

Umzekelo kumthengisi imarike kuyinto umzekeliso abangekaphuhli lwezixhobo nokuthengisa ezifana nenkqubo ukunyaniseka - yinto iseti amanyathelo ayilelwe ukuqinisekisa ukuba abathengi sihlale sithembekile uphawu uphinda ozithengileyo kwixesha elizayo. iinkqubo anjalo angaquka inkqubo memory izaphulelo ezinikwe emva kokwenza ukuthenga ngaphezulu isixa esithile, kwakunye nokuhanjiswa iziphiwo ezahlukeneyo amabhaso. Ukuba uqaphela ukuba ibhokisi yakho kuvela amaphetshana kunye lemali evela kubavelisi izinto ezithengiweyo nguwe, uyazi - Azi ke ukuba ukunyaniseka kwaye ndaqonda ukuba abathengi ezikhoyo ukugcina kakhulu lula kunye nenzuzo ngaphezu ukutsala entsha. Lo mgaqo kunganxulunyaniswa i "imithetho yegolide" ukuthengisa kuba ubhetyebhetye kwaye isebenza kuzo zonke iinkalo zezinto ezenziwa.

Inyaniso yokuba ukunyaniseka ezifana nendlela ukuphucula, bebhala rhoqo, izazinzulu ehlabathini lonke, kwi kwisifundo elikhuselayo umgqatswa kunye nezifundo zobugqirha kuqoqosho. Yaba ukufuna basisa ukuthengisa mihla le fomu apho ngoku - musa ukuthengisa imveliso okanye inkonzo, ezingenakunyusa, kunye nokukhathalela abafuna iinkonzo, nto yeza liqingqwe ngaphezu kwayo yonke enye into, makhe umboleki kwaye uyaqonda ukuba yena nguye urhwebo elandelayo amacebo wabonakaliswa, ukuze ifumane ingeniso engakumbi.