Imbali yeqhosha lomfanekiso "Bayredo". Imimoya yomoya okhululekileyo

Le frimu yeSweden iveliswa, njengamakha amanqabileyo, kwiphephaniselo elincinci, ukwenzela ukuba ubunzima bomzimba, ngokungqinelana nokuvunyelwa kombhali, "akuyikubulala" ukuqhumisa ngokwayo. I-brand, eyadalwa iminyaka eyi-10 edluleyo, sele iyalise ihlabathi lonke kunye neendalo zayo ezingavamile. Yonke imimoya idluliselwa kwiibhotile ezifana neleyile enkulu emhlophe, ukuze kungabikho nto ephazamisayo kwizinto eziqholiweyo.

Imbali kaBredredo

Ndimele ndithi imbali ye-brand yaseByredo ayiqalekanga ngefrikanti, kodwa ngokukhishwa kwamakhandlela ahlukeneyo, ivuyisa bonke abathengi ngokubonakala kwinto ekhangayo kunye nefumba elithobekileyo kwigumbi. Kwabaninzi baseSweden, ikhandlela elincinci kodwa elingaqhelekanga libe sesipho esihle kakhulu.

Emva koko, uBen Gorhem, owasungula i-brand brand, waqala ukuvelisa igrume, ethi akukhona nje imiqhumiso, kodwa "isimo somphefumlo wakhe". Ngaloo ndlela, kwakuyindlela yabo kuphela, bengayikukopisha nokwenza imisebenzi engavumelekanga, inkampani "Bayredo". Iimveliso zamathambo zisekuqaleni , kwaye abalandeli abanomdla kakhulu bahlala bekulindele ukuqokelela ezintsha.

Uthando ngenkululeko

Inkululeko kunye nesimo sengqondo esingavamile ngokubhekiselele kubomi kubonakaliswa kumathambo omsunguli waseBredredo, owenza ukususela kwiminyaka emncinci kwaye akakwazi ukuyeka konke. Xa uBen wabuzwa ukuba uya kukhulula izicabiso zakhe, waphendula ngokungahambi kakuhle kwaye wongezelela ukuba kulo mzekelo iimveliso zakhe zisekuhlaleni kwangempela. Umdali we-brand uvela kunye nomxholo weengoma zabo, kwaye ziyaqalwa ngabadumi baninzi abadumileyo - uJerome Epinetett no-Olivia Jacobetti.

Ukunyusa M / Mink

Ngokuqala kugxininisa ukukhululwa kwevumba labesifazana, igama elithi "Byredo", isiqhumiso esiba yimifanekiso eqhelekileyo yesitayela, kamva iqala ngokuphumelela ukuveliswa kwamakha amaninzi. Ngo-2010, ihlabathi linikezelwa kwi-M / Mink, eyayikutshatyalaliswa ngokwenene kunye nokwethuka. Iqhumiso, edlalwa njengento "engaqhelekanga", inomtsalane kwaye ikhuphe yona. Isekelwe kwinto ekhethekileyo yeenki, ukujika ngokumangalisayo ibe ngumsebenzi ogqityiweyo.

I-molecule ye-Synthetic, eneenkcukacha ezivulekileyo zokuvula amanqaku, iba yinto ebangelwa ngokwenene kwihlabathi le-parfumery. Imimoya, eyenzelwe ukuphazamisa abanye, ifumene abalandeli babo abathembekileyo, nangona baninzi nabachasi.

I-Perfumes "Bayredo": "Ibhola le-Afrika"

Kodwa, mhlawumbi, iphunga elidume kakhulu le-brand yeBal D'Afrique, eyamangalisa abalandeli bebhendi ngobuninzi bembala. Ukubunjwa kwe-unisex ngumxube ongaqhelekanga weenkcubeko zaseAfrika naseFransi. UBen wasebenzisa ingcamango yakhe yeAfrika exotic neyoshisayo, imifanekiso emangalisayo kakhulu ithatha indawo, ngokungathi i-kaleidoscope.

Iimfihlelo eziluncedo zelizwekazi elikude zixhomekeke ngokuzinzile kwiParitian ye-1920. Umoya othandekayo weebhola ezidlulayo ngelo xesha ngendlela edibeneyo zidibene nemibala ephazamisayo yeentlango ezibomvu.

Iimpawu ezicacileyo zincinci ziyancipha ngokukhawuleza kwe-violets, iziyobisi ezinobuthi ezinobulunga obuhle, kunye ne-jasmine ecacileyo izandi zothando kwaye zithinta. Ubungqina beqhumiso buqiniswa ngomsindo omkhulu womsedare womntu, oboshwe kunye ne-vetiver etshayayo egubungela i-shawl elula.

Ixabiso elithengisayo

I-Perfume "Bayredo" "Ibhola le-Afrika", ukuphononongwa kwayo egcwele imizwa ecacileyo, ibonakaliswe kwintando yothando, elide liye lalingumgugu ogqithiseleyo. Abaninzi bayayiqwalasela ububele kunye namandla akhethekileyo ephunga elingaqhelekanga elikhazimulayo kunye neenkcukacha ezibandayo ngokukhawuleza, kunye nokudala umonakalo. Iimimoya zithandwa ngokulinganayo ngabasetyhini kunye namadoda, apho ukuvumba okukhethiweyo kwekhontrakthi kubonakaliswe ngeendlela ezahlukeneyo.

Iprojekthi yangasese eye yafumana ukuthandwa

NgeKrisimesi 2012, ivelisa umrhumo omncinci wempuphu entsha njengesipho kubalingane begama "Bayredo". I-Perfumes 1996 I-Inez & Vinoodh ibe yiprojekthi ephumelele kakhulu, ubuqaqawuli be-juniper-iris bobunjwa bashiya abantu, kwaye inkampani inquma ukukhulula iphunga labo bonke abalandeli balo.

Le iphunga elimangalisayo elinamagama athi "Bayredo" yaphefumlelwa ngumsebenzi wabahlobo-abafotozi, beqhayisa ngomfanekiso omtsha weentombazana ezithandekayo, owamvala amehlo ngokulindele umlingo. Umfanekiso, ngexesha elifanayo ukudibanisa ukuthinteka komntwana kunye nesimo sengqondo esikhethekileyo, waba ngumgudu wokudala iphunga elivakalayo apho babenomdla wokuqala kwisithombe esinqabileyo se-perfume brand "Bayredo". Imimoya ivuliwe kunye namajikijolo angama-juniper aqingqiweyo kwaye ithwala umnini kwihambo elitsha elithozamisayo, eliphelela nge-soft chord kunye namanqaku okubhema we patchouli.

Kulo mzuzwana ubomi buyeka, kukho kuphela iphunga elimnandi, elingamvumeli umnini ngomzuzu. Ekukhanyeni kokuqala kunye no-sonorous, uqala ukulahlekelwa ubunzima bakhe, kwaye kwisiseko sedatha iya kuba isikhumbuzo esingenangqondo soluhambo oluthile olwenziweyo.

I-brandred brand ekhethekileyo "Bayredo", eneengqungquthela ezibandakanya izikhenkce zendalo ngokwayo, idala indalo kungekhona kuwo wonke umntu. Bafanele bazame baze baqonde ifilosofi yenqaku, elikholelwa ukuba inkululeko kuzo zonke izithintelo yinto ebalulekileyo kumntu kuluntu. Ingcamango enjalo kwaye igxininise ngokuqinisekileyo zonke iqoqo le-brand ye-niche, eyahlula umntu odalayo kwi-mass mass.