Usomashishini uMichele Ferrero: ubugcisa, ibali lempumelelo, umfanekiso

Le ibali yindoda ecebileyo e-Italy, ibali leyayidala imveliso, intleko, amagama kunye nokubonakala kwayo eyaziwa ngama-96% abantu baseRussia abaneminyaka engama-3 ukuya kwe-50 ubudala, ibali le talente, eliyimpumelelo nelithandweni lomntu wakhe ngomsebenzi - Michele Ferrero. I-Biography, intsapho, isitifiketi sezoshishino kunye neenkcukacha ezincinci ezingaziwa malunga nale ndoda kunye nenzala yakhe - uya kufumana konke oku xa ufunda le nqaku.

Ngokufutshane malunga nokuphambili

Bambalwa abantu ababaziyo ifilimu eyoyikisayo malunga neefestile ebizwa ngokuthi nguWilly Wonka kunye nomhlobo wakhe omncinci uCharlie. Uhambo olumangalisayo ngokusebenzisa i-chocolate factory, ihlabathi lemilingo yeekesephu kunye neengcamango zimangalisa ukucinga ngeminyaka emininzi. Ababukeli abaninzi banqweneleka kakhulu ngeemifula ye-chocolate, i-caramel utshani okanye i-apula evela kwi candy kunye noMnumzana Wonka unomdla onqabileyo.

Ngokufanayo, impumelelo yembali yentsapho yokwenene i-confectionery magnates evela e-Italy yelanga, eyaqala ekuqaleni kwekhulu leminyaka elidlulileyo egama likaPietro Ferrero, eyayizuzwa nguyise ukuba ibhakabhaka elincinci, akunakwenzeka. Iminyaka yokusebenza kanzima, inetalente engenamthetho, ukunyaniseka kwiminqweno ekhethiweyo, kunye ne-enterprise emangalisayo exutywe kunye ne-droplet ... inhlanhla inika i-nut nut kwi-nut nut, i-nut nut, i-series of treatments for children Kinder, iholide encinci ebizwa ngokuba yi-Kinder. URaffaello noTic Tac.

Imfihlelo yempumelelo yompheki omkhulu weebhasi

UMichele Ferrero ungunyana kaPietro, owayengamesabi ngenguqu waza waguqula ilifa likayise ngaphaya kwesaziso. Umnandzi ngokwemvelo, oomashishini ophumelelayo ngokwemvelo kunye nentshukumo ebonakalayo yobomi, uPietro wakhawuleza wathola ikhekese elihle. Ukubethelwa kweentengiso kwivenkile yakhe kwakuyizinkuni ze-chocolate kunye ne-nut stuffing. Izwi elidumileyo malunga nendlela inzuzo ebangela ngayo ubomi, yadlala indima ebalulekileyo ebomini bentsapho yeFerrero.

Emva kokuba i-tshokolethi idibene, kodwa umnini we-confectioner akazange adideke, akazange alahle izinto ezingekho emthethweni, wazinikezela abathengi bakhe ngendlela yokusabalalisa i-buns ebomvu. Oku kudla okuninzi kwakubonwa yiindwendwe kwivenkile yeefestile ukuze uPetro akwazi ukubeka umkhiqizo we nut nut on the stream, ngoko ihlabathi lazi uNutella.

Iminyaka emine yobomi bevenkile ye-confectionery yanyanzele uPetro ukuba anwebe umntwana kwaye avule umbane. Icala laqaliswa ngowe-1942, sele sele ngo-1949, uMichele Ferrero waqala ukunceda uyise, kwaye ngo-1957 wathatha iinqununu zenkampani kuye.

Inqaku elimangalisayo lokuba yi-corporation uFerrero yilokuba abadali balo basebenze ngokungakhathali kwi-brand. UPietro wamisela ishishini eliyimpumelelo, wazisa iimveliso zakhe kumgangatho kazwelonke, kodwa ukuqonda kwamanye amazwe kwafezwa ngokuchanekileyo nguMichele Ferrero. Ibali eliyimpumelelo ye-brand yakhe idibaniswa ngokuyinhloko kunye nophuhliso oluqhubekayo lwemveliso emitsha, ngaphezu kokudalwa kwawo ngamnye usebenze ngokomyinge malunga nemibini emibini. Ngeli xesha ixesha elitsha livela kwinkampani lihamba ixesha elide ukusuka kwimbono elula ukuya kwiphatha enkulu kakhulu, ukubonakala kwangaphambili, indlela ekhethekileyo yokukhonza kunye nelebula.

Imicimbi yentsapho

Inkampani uFerrero, eyasungulwa ngokusemthethweni ngowe-1946, ngoku ingomnye wabavelisi abakhulu kunazo zonke iipesele kwihlabathi. Oko kwaqala ngoshishino olulodwa lukhule lube yintanethi yehlabathi yezizwe (16 emhlabeni jikelele). Inethiwekhi enkulu yokusabalalisa kunye neofisi ezimele eYurophu, e-Asia nase-USA inxaxheba ekuthengiseni imveliso, kwaye abasebenzi abangama-22,000 basebenzela i-brand.

Kodwa, naphezu kwelikhulu lemveliso nemveliso (i-dollar eziyi-8 yezigidi ngonyaka), inkampani ibe sezandleni zentsapho enye ngaphezu kweminyaka engama-60. I-Biography uMichele Ferrero (ifoto echazwe kwinqaku) inxulumene neenkampani. Ubomi bakhe abucala yimfihlelo awayeyifumene nayo ethuneni. Akunakwenzeka ukuba kunokufumaneka amaninzi amathambo. Uyise uPietro wasebenzisa ubomi bakhe bonke esebenzela ivenkile yakhe, kwaye umfazi wamnceda kakhulu. Kubonakala ukuba, isimo sengqondo esinobudlova saseNtaliyane sanceda ukuhlala kwishishini nakwixesha elinzima kakhulu, kwaye intsapho eqinile yaxhamla into eyayisomelele.

Oku kuqhubeka kubonakala kwintsapho kaMikhele Ferrero ngokwakhe. Wayeshadile kanye, emzalweni wayenonyana ababini. Umfazi wakhe, uMaria Franca, njengomama kaMikhele ngexesha lakhe, wayeyindoda ethembekileyo kumyeni wakhe. UPetra Ferrero ngeendlela ezininzi wanceda umyeni wakhe uPetro, wathabatha inxaxheba ngqo kwimicimbi yenkampani.

Ngokufanayo, uMaria Franca waba yinyulu kunye nokuxhasa uMichele Ferrero, i-biography yale ntokazi ibonakaliswe kunye nentsapho kunye nomsebenzi ongenasiphelo kwi-fund, ngokusekelwe kwiindlela zenkampani. Ngendlela, inkxaso yenkampani, inkxaso kunye nokukhathazeka ngabasebenzi bayo - oku kubonakala kwinkampani uFerrero.

Isikhulu se-confectionary saphelelwa ngo-89, ngowama-2015, ngeli xesha wayedlulisele imicimbi yakhe kubantwana bakhe-uPietro noGiovanni. Oku kwenzeka ngo-1997. Oonyana babonakalisa ubuchule babo kwaye abazange bahlaziye uyise, bebonisa ukuba bangabathengisi abakhulu.

Isityebi sakhala

Ndizisola kakhulu, uMikhele wakwazi ukuhlala kwelinye lamakhwenkwe akhe. Ngo-2011 unyana wakhe uPietro wabulawa. Intsapho kaFerrero yahluke ngohlobo oluvaliweyo. Bazinikela ngokupheleleyo kwi shishini kunye neentsapho, abazange banike i-interviews, kwaye ngoko ke zonke iziganeko ebomini babo zingafundwa kuphela kwi-press yellow.

UPietro waphahla ngelixa ekhwele ibhayisiki ngelixa ehamba uhambo lwezoMzantsi Afrika, akukho nkcukacha zebali eza kufezwa nangemva kweminyaka emininzi. Kuyaziwa ukuba uMichele Ferrero iminyaka edlulileyo ebomi bakhe baseMonaco, abantwana bakhe bahlala eBelgium.

UPietro Jr. wayenentsapho, ekunyamekeleni umhlolokazi osemtsha kwakukho abantwana abathathu. UPietro wayeyindodana endala kaMichele, wayala inxalenye yenkampani yenkampani, kwaye uGiovanni wayephethe uxanduva lwemicimbi yezemali kwishishini lentsapho. Abazalwana banamalungelo alinganayo kwenkampani. Emva kokufa kukaPietro Giovanni wathabatha iintolo ezandleni zakhe.

Ngeenyawo zooyise

Ibali lempumelelo leFerrero lixhomekeke kubantu abasebenza kuyo. Umqeshwa ngamnye uyabaluleka, kwaye ixesha elide lomsebenzi wendibano yomsebenzi kunye nomqeshi uhlala, inkampani iyayiphatha imfuyo yakhe ngenhlonipho enkulu.

Ngethuba elifanelekileyo abasebenzi beqeshwe baqeshwe kwiiyunithi. Ngoko, uPietro Ferrero waqesha abaxhamli abathandathu, emva kweminyaka i-corporation yakhula yaba ngamashumi amabini abantu. Ngendlela, isityalo sokuqala savulwa edolophini elincinane laseAlba eItali, kuze kube yimhla umveliso wokuqala wokuqala we-corporation uhlala ngumntu wesibini ohlala kulo mhlaba.

Kuyaphawuleka ukuba akukho nanye oonyana bakayise ophazamisa isithethe sentsapho, amadoda e-genre Ferrero kwisizukulwana sesithathu ngokulandelanayo athembekile kwimbangela yookhokho bawo, ngaphezu koko, asebenze ngentshiseko ekuphuculeni phambili. Ixesha lempumelelo lwenzeka ngexesha apho inkampani ilawulwa nguMichele Ferrero. Ifoto yesapho kunye naye nentsapho yakhe ngumzekeliso wenkcazelo yokuba ngelixa i-brand isesandleni sala bantu, uya kukukholisa abamthandayo.

Abadumi behlabathi

Uluhlu lwemveliso eyenziwa yinkampani lukhulu, kodwa kukho imveliso ephezulu eyaziwayo kwaye ithandwa kuwo wonke umhlaba kungekhona kuphela ngabantwana, kodwa nabazali babo:

• Candy Ferrero Rocher - ngokukrakra i-praline ithenda, ehlanganiswe nge-chocolate glaze kunye nokufafaza i-hazelnuts etyumkileyo.
• Inkokheli yokuthengisa yenkampani yi-Nutella yokunqongophala kwe-nut nut, abaninzi abantu baqala usuku lwabo ngesanti.
• URaffaello ogqithiseleyo - ngubani ongayazi le nto epholileyo emhlophe ekhephu, equkethe ukhilimu omncinci, ombethe i-almond nut? Yonke le ntsipho isesigxobheni se-coffled crispy, esigqitywe nge-coconut shavings-ukugqiba kwe-candy.
• Umgca we-Kinder yemveliso ngowona ushokoledi yabantwana. Ngokwababalisi, i-42% yobisi lwendalo. Le yummy encedo iyakuthandwa ngokukhethekileyo kwindlela yamaqanda kunye nesahlulo se-tsunatswana kunye nesokothokolethi.

Kuyathakazelisa.

Kwimbali yayo ende, iifampani zeFerrero zazihlala zifanelekile ukunqoba izithintelo. Abadali bakhulisa inzala yabo kwiminyaka emininzi yokulwa emva kwemfazwe, baqulunqa iimveliso eziza kuba nomdla kubathengi, kwaye zenze izinto eziyimpumelelo, kuba nangemva kwamashumi eminyaka amnandi, uPietro noMichele abalahlekelwa ukuzinikela kwabo kwizinyo ezintle. Phantse kunye nemveliso nganye ininzi inomdla, malunga nabantu abambalwa kakhulu abazi.

Ngoko, iindwendwe ezidumileyo "Kinder Surprises" ziyimveliso uMikhele eze kunye nokuncedisa umama ukuphazamisa abantwana ngexesha lokuthenga kwivenkile. Amaqanda ngamathoyizi ayithengiswa kwi-States, imithetho yabo ekudleni akufanele iqulethe izinto ezingenakwenzeka. Ngexesha elifudumele kakhulu lonyaka, inkampani iyayeka ukutshintshela iintlobo zeetroleta zorhwebo, kuba iimveliso eziye zalahleka ukuthengiswa kwazo aziyi kudibanisa kwi-brand brand. UMikhele wacinga ikhelelethi yakhe yabantwana kunye nomxholo obisi obuninzi, kuba wayengenakukwazi ukuwusela ngendlela ehlambulukileyo ukusuka kwindawo yokulala.

Ama-candie aseRaffaello adalwe ngokuchanekileyo ukuze anqobe ukushisa, kule dessert ayikho isithako esisodwa esiya kuba neqondo eliphezulu kakhulu kwisitratato. Imfihlelo ye "Nutella" ayibonakalwanga ngokunyanisekileyo ngoku, kukho iindidi ezininzi zeefakes, kodwa akukho nanye yazo ezithelekisa kunye nenkohlakalo nephunga leyayimvelaphi. UFerrero uthenga i-third-harvest ye-hazelnuts ngemfuno zayo zokuvelisa ngonyaka, ngenxa yokuba eli candelo liyisiseko semveliso yenkampani.