Iikulya Balakhnin: engobomi, iincwadi, amabhaso

Ingaba uyavumelana na nale mbono, ukuba intengiso kunye nokuthengisa azimanga ndawonye kwaye ifuna ukusetyenziswa iindlela ezintsha? Xa iimeko mihla akunakwenzeka ukuba phantsi indima zeengcali zentengiso, ekubeni lo mmandla ivela kwaye ndawonye. Iingcali abafanelekayo njalo into nayiphi na inkalo, kodwa ukuphila ngendlela yobungcali ngeendlela ezahlukahlukeneyo emsebenzini rhoqo abaqeqeshiweyo yena nokufundisa abanye ezixabisekileyo kathathu.

Umzekelo olothusayo lobuninzi wendoda "wazenza" kwaye ithathwa lokulwa kwinkalo eendaba, izibhengezo, ukuthengiswa kunye nokuthengisa entsha yonxibelelwano - iikulya Balakhnin.

ukubunjwa

Iikulya Aleksandrovich wazalwa ngo-1987 eMoscow. Ngo-2009 kunye iimbeko waphumelela Political Science Faculty of the Moscow State University. Lomonosov. Kamva, honors badlula uqeqesho Abantu Russian 'Friendship University kunye State University of Management. Kodwa ke umsebenzi kwi okukhethekile wayengenalo ithuba, nangona iikulya Balakhnin usoloko ethetha ngentlonelo olukhulu kwimfundo yomntwana wakhe.

ekuqaleni wendlela

Emva kokuphumelela iikulya Balakhnin waqalisa ukusebenza ngo-arhente zeentengiso, eyanika iinkonzo SMM-lokwazisa (Social Media Marketing). Oku koko benza umsebenzi omtsha - ukukhuthazwa kothungelwano lwezentlalo. Balakhnin ngokukhawuleza yaba ACE kwintsimi entsha, kwaye ukusukela, ngokutsho kwakhe, i-arhente ayisebenzi kakuhle, ngokukhawuleza bamshiya.

siqu

Balakhnin uqala ishishini lakhe - lokucebisa Iphepha-moya, inikeza uluhlu olubanzi lweenkonzo ezifana: SMM-ukuthengisa, ukubalula yaye etsala abaphulaphuli ekujoliswe, iilogo kunye ukubonakala kwentsebenziswano, kwakunye nokuphuhliswa imisebenzi yemfundo. Okwangoku, lo mbutho ukubhengezwa arhente ilungileyo e Moscow, ngokutsho RAAR. Le nkampani iye amatyala angaphezu kwe-400 ngempumelelo, eyenza i uzuko lwayo.

Ukuzihlola

Ukulawula Partner and CEO iikulya Balakhnin le Agency ithi kuphela luyamangalisa. Yena luphawu inkampani yakhe ngolu hlobo lulandelayo: ". Thina - inkampani iqhosha Consulting eRashiya" Loo mazwi, iyazimisa inani amakhulu abathengi, ukusebenza kunye neemarike konsyumerskimi. Ukuhlola umsebenzi wakhe, kulya Balakhnin ngentlonelo uthe malunga neeklayenti zabo, ebabiza leyo yenziweyo. Mhlawumbi ilapho omnye iimfihlelo engundoqo impumelelo arhente. Iklayenti - ngaphezu kwayo yonke enye into.

Ukuthetha ngamava akhe, kulya Balakhnin uvakalisa uluvo lokuba kwiminyaka emine edlulileyo, iPhepha-moya wamisela umsebenzi olula: ukukhulisa ingeniso engange ubuncinane omnye ngonyaka. 2014 yaba yimpumelelo kakhulu kwimarike lonke, yaye ikhule ngomyinge ephala, ngama-36%. Kamva, le nkampani kubekho ukuhla ngenxa yobunzima, boyika ukuwa koqoqosho. Isiqingatha sokuqala kunyaka baqinisekisa uloyiko - nethontsi phantse 9%. Emva koko saqala iinkonzo eziliqela ezintsha, kuquka unique emakethe batshintsha indlela ukuya kushishino, bakha iinkqubo zoshishino eziliqela. Ngenxa yoko, ivaliwe 2015 kunye nokukhula ingeniso ye-12%.

Le nkampani iye yatshintsha kakhulu kulo nyaka:

- inani labasebenzi linyuke nge-10%;

- imivuzo landa ngo 1/3;

- turnover kwaba-7%.

I-Arhente liphumeze inkqubo entsha yoqeqesho umsebenzi, siqhubeke ukufezekisa engenawo. Le ezigqityiweyo iiprojekthi ezingaphezulu kwe-100 kwiimarike 28. Iqalwe ukwanda lwengingqi. Kulya nebhongo yomqeshwa ngamnye, esithi iingcali kuphela.

ukufundisa

Ngo-2010, kulya exhaswa IABC / Russia uvule iprojekthi ezintsha zokufundisa - school Idealogy. Le projekthi - ikakhulu indlela yokucinga, i mveliso ye iingcamango ezintsha. Iikulya Balakhnin i Ngqonyela Idealogy New Media wamaqhawe ekuchopheni, iyunivesithi yokuqala elizayo eRashiya. I-qhinga yokuqala yesikolo unxibelelwano Russian kwi Social Media yikhosi imfundo eyongezelelweyo "Communication Strategic kumajelo eendaba ezintsha." Amava esikolweni waba Balakhnin ukuqala umsebenzi omtsha - ngumqeqeshi.

Media ezintsha

ezaziwa ekhethekileyo i ingcali ephambili kwamajelo loluntu iikulya Balakhnin unika le sixhobo intengiso, njengoko Media Entsha. Ethetha imidiya entsha, uphawula ukuba namhlanje akusafuneki ukuba ukwazisa, kwaye kufuneka kufuna ukubandakanya abathengi nakunxibelelwano nomthengisi. Oku kukhokelela devertikalizatsii nokuphuma zonxibelelwano, abantu namhlanje ufumana ulwazi evela kuyo yonke indawo, yaye ngenxa yoko kuye kwasekwa ulwazi filter nzima, kwaye ke ngoko kufuneka ukuba uhlomele ebaluleke ngokukodwa kwasekwayo unxulumano oluthe tyaba bokuthembana ngumthengi.

Kudliwano-ndlebe kunye iikulya Aleksandrovich wabelana izalathisi eziphambili impumelelo yokwazisa kwi social networks. Le metric iphambili kulya Balakhnin kuthiwa uthethathethwano, uphawula into yokuba namhlanje kukho ukunxaxha abaphulaphuli ababandakanyekayo ukusetyenziswa ubulunga bayo. Xa usebenzisa izinto zolonwabo kunye neendlela lula yeziqulatho nayiphi lophawu nga ukwandisa umthamo kokubandakanyeka abaphulaphuli.

Balakhnin namhlanje

Kule minyaka-8 idluleyo, kulya iye ibekwe ngokwalo njengoko ingcali ephambili zephephandaba kwinkalo imidiya entsha kunye uqhakamshelwano olumakethayo. Ukuze credit amakhulu akhe amatyala, ubunzima abathengi abanyanisekileyo kunye nentsebenziswano kunye neenkampani ezinkulu kokubini kwinqanaba zasekhaya kunye ngamazwe. Njengenxenye moya Paper arhente yakhe, ibe njengomcebisi ezimeleyo kulya ukuba sibambisane neenkampani ezinkulu ezifana "Skolkovo", ibhanki 'Russian Standard », Microsoft, ezi zikhokelela abaqhubi mobile eRashiya, iinkampani ngamazwe, ezifana" Coca-Cola ", iibhanki, abameli phakathi kunye namashishini amakhulu ziphela States. Phakathi odolo ngempumelelo kunye arhente kwakhe iiprojekthi ezizodwa ukukhuthaza kwindawo Internet ithi, amava amaphulo onxibelelwano ukuthintela takeovers ezinobutshaba.

Noqeqesho kunye neendibano zocweyo

Iikulya Balakhnin, ogama engobomi izalana ngokusondeleyo ukuya kushishino, ngovuyo ukulungele ukuba babelane ngamava abo nolwazi kunye wabaqalayo. Nguye ke umbhali noqeqesho kunye neendibano. Enye obizwa "Indlela ukuxhamla media" zenkosi kwiklasi yakhe yokugqibela, oko ijolise ukufundisa elumkileyo ukusebenzisa yaye singenelwe SMM abo kodwa andazi njani.

Njengoko uSomlomo Balakhnin inxaxheba kwiinkomfa yenzululwazi kunye esebenzayo neesemina, ukuthi kuziveza kwizinto eziliqela imibutho yabasebenzi kunye nemibutho. Balakhnin rhoqo lisebenza ingcaphephe kunye nomcebisi kubameli zoshishino amanqanaba ahlukeneyo. izifundo zakhe kwatsala eninzi yabafundi ezininzi iiyunivesithi aphambili elizweni. inxaxheba yakhe yenza iinkomfa ezininzi kangaka kwiintengiso kunye nokupasa.

ncwadi

Iikulya Balakhnin, ogama iincwadi zifakiwe ngoku encotsheni yathengiswa iincwadi ukuthengisa, ngaxa ethile waqonda ukuba sele inento eza kuyithetha ebantwini. Ngo-2011, i "novulindlela imidiya entsha Russian" njengoko ibizwa ngokuba, waqalisa ukubhala incwadi apho ijolise ukwabelana ngamava lwalo ekuphuhliseni indawo imidiya entsha eye ifunyenwe kuye ngexa unxibelelwano yayiphindwa kunye neenkokheli zoshishino kwehlabathi ngexesha zokusombulula kakhulu imisebenzi yokumaketha ezintsonkothileyo. Ngaphandle le "title" kulya of zasulgi ebalulekileyo ogama "New Media Guru".

Ngo-2012 Ideabooks Publishing Publishing House ipapashe incwadi uEliya "ihlabathi nkqo:. Kuqoqosho, izinto ezintsha, imidiya entsha" Xa intliziyo lencwadi amava yokwakha ezintsha zoshishino yimpumelelo, kokudibana, umsebenzi omkhulu Consulting. Kule ncwadi, iikulya Balakhnin, ukubuyekeza imisebenzi lasekhohlo koosomashishini inkulu Russian, ezama ukudlulisela ingcamango ukuya umfundi ukuba ulwazi wangena sexesha elitsha apho azisebenzi iindlela endala. Ngoko ke kufuneka ukuba ufunde rhoqo kwaye usebenzise iindlela ezintsha, kusetyenziswa izixhobo zosasazo ezintsha. Le ncwadi ufumene eninzi lohlolo ezakhayo kwaye ziya kuba luncedo ukuba abasebenzi enkulu urhwebo nezibhengezo. Balakhnin kwakhona wabhala inani lwamanqaku yonxibelelwano ezintsha, inkqubo ulwazi, ushishino kunye nobunkokheli.