Ukuziphatha kwabathengi kunye neemodeli zayo ngoku

ukuziphatha kwabathengi efundwayo zizazinzulu, yaye kwiiyunivesithi ezininzi yokuziqeqesha eyahlukileyo. Kuphela kakhulu kutshanje kukho imfuneko engxamisekileyo kwesi sifundo, oluthi luqokelelane kwi ngohlangothi Sciences ezininzi: Economics, ngezengqondo, ukuthengiswa kunye nolawulo.

Kuba kuphuhliso loqoqosho yi ulwazi ebalulekileyo malunga kwingcingane yokuziphatha komthengi: kukuvumela ukwandisa yokuthengisa sibhengeze iimpahla ngempumelelo.

Ukuze ukubonisa ngcono, yintoni na busengozini, siphawula ukuba umfuziselo - lumelo lula leyinene. Ngenxa yoko, imikhwa - izimvo beyenza kwindlela umthengi iphendula ukuya kwimveliso ukuba wenza ezivenkileni yaye yintoni imveliso afuna ekugqibeleni.

Umfuziselo ukuziphatha kwabathengi "buyo oqhelekileyo"

Le modeli isetyenziswa, xa umntu efuna ukufana nabanye. "Herd wemvelo" nangoku iqhutywa ubuntu, yaye, ezisekelwe kuyo, ungenza isiphumo "ubunzima" kwi ukuthenga ukwandisa yokuthengisa. imizekelo ebonisa olu zentengiso Abalinganiswa zabo: ezinjalo iimveliso ekujoliswe ukuthengiswa amaqela ephakathi zentlalo, ngokufuthi ubufanasini ngabantu ezifanayo eklasini eliphakathi. iseti Film kwevidiyo alungise njenge cottage encinane, kodwa ofudumeleyo okanye igumbi ngaphandle zodidi kakhulu, abalinganiswa banxiba inconspicuously, kwaye kaninzi ibali yangempela kukuba umntu onikela ukuzama nayiphi na imveliso ukuya kwenye, kwaye le yokugqibela kubhaliwe yokuvula, waba nombulelo kumhlobo wakhe ngenxa yokuba lula ubomi bakhe.

Ngowe-2004-2009, ngokufuthi kumabonwakude zentengiso zinokubonakala a zokuthambisa Russian kwabasetyhini kule fomati: Heroine isixelela indlela ekwakunzima ngayo ukuze ukubalelana neengxaki ubudala eluswini, kwaye wafumanisa lophawu kangangokuba uye inkangeleko yakhe . Ngoko kukho omnye, "Akazi" Heroine zeengxaki ezifanayo, kwaye yokuqala ekwabelwana amava elimangalisayo zenguqu nayo, waza wanika ingqayi cream. Pulley bagqiba ibinzana eyonwabileyo ubuso bakhe kumila kumbi (owenziwe ngokuqaqambileyo, kakuhle echazwayo kwaye unxibe isinxibo omhle) Heroine, ngoku nayo usebenzisa lo cream.

Ngokwendalo, ababukeli ukuba 'bathenge "kule iqhinga, ngokuba umfanekiso yaba Heroine, ngubani ongathanda ngokwawo, kunye neengxaki ezifanayo, kodwa hayi umzekelo ifoto ogqibeleleyo, ngubani na sele akukhonto nesikhumba. Xa ebhengeza hero transfers kwenye into - ngumqondiso ocacileyo yokudlala umfuziselo "buyo oluqhelekileyo" kwaye umgangatho wabo ibonakale ibonisa izinto kwi lowo ojolise.

ukuziphatha kwabathengi "osuka"

Le modeli ochasa kowangaphambili, ngokuba Oku igxininisa ukuba umntu kokuthenga nayiphi na impahla yorhwebo, uba ezizodwa umi ngaphandle ukusuka 'ubunzima grey ". Oku kwenzeka xa lo mhlomlo kweemoto iimpahla phakathi kolutsha, esebenzisa bengqondo lolutsha. Inani usiko oluthile olutsha lubonisa ukuba ingxaki yokukhetheka kunye nokulondolozwa yesazisi kubaluleke kakhulu kubantu abatsha, yaye ngaloo ndlela nokwandisa intengiso kwezinto ezifana zihamba amagama "ekhethekileyo", "ekhethekileyo", "best", "ezahlukeneyo", njl

ukuziphatha kwabathengi zokwalatha

Oku kusekelwe kwinto yokuba abantu bakhetha impahla ngexabiso: eliphezulu oko kukuthi, kokukhona kungcono imveliso. Ke ukuba umbundu ixabiso inyuswe, imfuno yona kwandisa. Le nkqubo isebenza, and vice versa: inowuthi ixabiso imveliso, i encinane inani labantu ngendlela yokusebenzisa bakulungele ukuya kuthenga kuyo.

ukuziphatha kwabathengi "ixabiso-ixabiso"

Le ngcamango lweentengo kuthetha ukuba asizizo zonke iimveliso nabizayo ekumgangatho ophezulu, ngoko abasebenzisi badla ukunikela ingqalelo engakumbi ukwakhiwa izinto, izithako imveliso, isilinganiso ngaloo ubulunga bayo.

"Brand ukunyaniseka" imodeli

Kulo mzekelo, abathengi khetha lophawu azimela kwaye bazimisele ukuba bathenge iimveliso zakhe engaqhelekanga okanye izinto ezintsha kweemveliso ezithile.