Uphawu kunye negama yorhwebo: umzekelo. isiqu Commercial - ukuba ...

Ukuze umahluko ngokwabo ukusuka amawaka okhuphisana nabo benze zingabonakali kubaxhasi, amashishini basebenzisa eziliqela iindlela. Enye yazo ukudaleka isiqu yorhwebo.

Yintoni isiqu yorhwebo

uphawulo Commercial - indlela yakho inkampani lokuwina wayesaziwa kwindawo ethile kunye iimveliso okanye iinkonzo zabo. Loo ndlela leyo ayenziwanga kuMgaqo-mthetho, kodwa ngokufutshane yaye sibonisa ngokuchanekileyo iimpawu zayo eziphambili.

iimpawu ezongezelelweyo ziquka ukonyulwa yorhwebo oku kulandelayo:

• ukusetyenziswa kwayo kuphela kwimisebenzi yorhwebo. Accounting Foundation, umzekelo, awukwazi ukufumana amalungelo isiqu yorhwebo.
• Injongo yale ndlela leyo yorhwebo sisenokuba kukuphela iinkampani isakhiwo esetyenziselwa imisebenzi yorhwebo. Kunokuba nje izibonelelo zemveliso kodwa zokudlela, iivenkile, iiholo njalo njalo. N.

Ngamanye amaxesha, ukuba lula iinkcazo Ndibala njengomzekelo njengoko ukonyulwa yorhwebo - umqondiso. Eneneni, uphawu ibinzana lwangaphandle isiqu yorhwebo kakhulu ekuso. Le ise kurhwebo kwaye ubenze zingabonakali ukuba banokuba ngabathengi. Kodwa omnye Imizekelo sama izihionipho zorhwebo ayikwazi kuqingqwa.

Yokwahluka isiqu yorhwebo

Lo mthetho awusebenzi nayiphi na imithetho ekudaleni unyulo yorhwebo. Ngoko ke, kuxhomekeke ngokupheleleyo ngokwengqiqo nomdla kule nkampani.

1. Umzekelo yokuqala. isiqu zorhwebo, eyenziwa kuphela amagama okuqala:

• "Izipho ze Poseidon."
• "The World of Travel."
• "Window Europe".
• "Spetsmash".

2. Umzekelo wesibini. isiqu Urhwebo kungaquka indawo yoshishino;

• market Savelovsky.
• Nizhny Novgorod nesoseji.
• "YaseTver" Minihotel.
• Cafe "yemingcunube."

3. Umzekelo wesithathu. isiqu zorhwebo, nto leyo iquka ebonisa uhlobo lomsebenzi:

• Irestyu yoKutya kwaselwandle Ivenkile "Izipho ze Poseidon."
• "World Travel" wokuhamba.
• Production Inkampani "Window Europe".
• Factory izixhobo ngqo "Spetsmash".

4. Umzekelo wesine. isiqu zorhwebo unokuqulatha reference ukuba ungubani umniniyo:

• Studio "Larissa".
• Studio Novikov.
• Law Firm "Kozlov kunye nabo."

Ngenxa yoko, le nkampani iye eninzi igumbi ukwakha ukutyunjwa lwabo urhwebo, ekwaziyo ngokuchanekileyo ngokucacileyo umahluko kuyo kontanga.

igama lenkampani Igama Commercial okanye?

ERashiya, kwinqanaba yowiso-mthetho, oko liyalivuma ilungelo lokuba ezi ntlobo zilandelayo individualization:

• isiqu yorhwebo;
• Igama ishishini yorhwebo;
• isenokuba yindawo awazalelwa kwempahla;
• uphawu.

nokonyulwa zorhwebo efanayo kwigama lophawu ngokwayo. Yintoni kubenza kukuba asetyenziselwa individualization lweshishini liphela, ngaphandle kokuchaphazela iinkonzo okanye impahla.

Kodwa ke umahluko phakathi kwabo kakhulu ngakumbi:

• isiqu yorhwebo abhaliswe kuphela ngokuzithandela, yaye igama lenkampani kufuneka zibhalwe ngokusesikweni enobunye;
• igama lenkampani ayikwazi kutshintshelwa kwamanye abantu, kunye nolwabiwo yorhwebo bavunyelwe ukuba kunikezelwe sokuqeshisa, umnyinyiva okanye isivumelwano franchise;
• isiqu yorhwebo liphethwe naluphi uhlobo lweshishini, igama lenkampani - kuphela amaqumrhu asemthethweni.

Wophawu okanye uphawu?

Amaxesha amaninzi umbuzo umbuzo - yintoni umahluko phakathi uphawu kunye lokuthengisa. Zombini ezi ngcamango zivela kuyo uphawu elide IsiNgesi, equka amagama amabini:

• urhwebo, siguqule Russian njenge "umsebenzi yorhwebo, urhwebo";
• uphawu, igama elithetha "ileyibhile, lophawu, uphawu."

Ngenxa yoko, inguqulelo yokoqobo bophawu lithetha "uphawu" yaye "uphawu". La magama - izithethantonye Ekumiseleni kwa into enye, kodwa Code Civil yenye kuphela - wophawu. Wamazwe ngamazwe usebenzisa abalinganiswa ababini, ngokuba izihionipho uphawu: unobumba R, abhijelwe isangqa, okanye TM. R ubhalisiwe - «obhalisiweyo", yaye Xhosa lithatyathwe uphawu lokunciphisa. umthetho Code Civil iqwalasela enye kuphela kubo - R okanye R kwisangqa.

amahlebo orhwebo

ipropathi enomgangatho ophezulu wokuqonda ngokwahlula inkampani kukhuphiswano, kwaye ziquka naluphi na ulwazi (technical, uqoqosho, imveliso) ezinexabiso loshishino ngenxa yokuba akukho aziwa nabani na ongomnye. Ezi iimfihlakalo ukuba inkampani ivelele kontanga yayo nize naye ingeniso yokwenene. Ukuphulukana ezi mfihlelo, inkampani le inokuba kuphulukana inzuzo ebalulekileyo. Umzekelo classic imfihlelo imveliso ezichazwe kuqamba classical "Coca-Cola", egcinwe ebhankini SunTrust e Atlanta.

Ukukhuselwa bepropathi enomgangatho ophezulu wokuqonda

Ubhaliso elisisinyanzelo izihionipho zorhwebo ezinokunikezelwa. Kodwa kusenokwenzeka ukuba babhalise ngokuzithandela. ERashiya, ngenxa yale njongo Federal Institute of Property Industrial Likwalondoloza irejista iintlobo ngeentlobo bepropathi enomgangatho ophezulu wokuqonda.

Ibhaliswe ku oluntu ubhalise logo inkampani okanye igama le yindawo awazalelwa iimpahla, isakhiwo yorhwebo nga xa kuthe ngokucalula aliphi ukungqina ngokulula ukongama kwawo. Omnye umba obalulekileyo ngokulinganayo ngokubaluleka unyango kwirejista lokuthengiswa, kukukwazi ukutshekisha, ayenzelwanga ukuba wophawu inkampani entsha efanayo ukonyulwa kwenye yeenkampani ababhalisiweyo ngaphambili ukuba kamva iingxaki nokungena kumhlaba elitsha.

Ilungelo Ukubiza yorhwebo

Ilungelo yedwa kudlulela nayiphi na ipropathi enomgangatho ophezulu wokuqonda, kuquka nesikhundla yorhwebo. It othintela ukusetyenziswa ukuba abantu abangekho enxulumene kwinkampani.

Umxholo eli lungelo kuphela iinkalo ezimbini engenakususwa:

• Positive. Umnikazi sebenzisa isiqu yorhwebo nayiphi na indlela: on amaxwebhu, iipleyiti zentengiso, etc ...
• Ongafanele. umnini wayo ingaluthintela ukusetyenziswa kokwalathelwa lezorhwebo nawuphi na umntu ongagunyaziswanga. Ukuba umntu usebenzisa unyulo yorhwebo ngaphandle kwemvume umniniyo, loo yenyathelela phantsi amalungelo akhe. Umnini amalungelo orhwebo linokufuna ukuba ukubuyekeza umonakalo owabangelwa kwaye uyeke ukusebenzisa ngokungekho mthethweni.

Kwindawo ephantsi ilungelo elikhethekileyo ayikho engenasiphelo kwaye kuphela ukuya kwindawo apho unyulo iyaziwa, ukuba lo uphawu engabhaliswanga kwiRejista lwentengiso.