Yintoni ngemiyinge emincinci: ixabiso, iimpawu kunye nemibutho karhulumente yangoku

Ngokuqinisekileyo ukhe weva ilizwi kwintetho yakhe "neevenkile". Ekuqaleni kwafika ixesha evela intengiso, kodwa namhlanje sisetyenziswa ngokubanzi kwiinkalo ezahlukeneyo zezinto ezenziwa luluntu. Amaxesha amaninzi kusetyenziswa kumacandelo oshishino kunye zebhanki. Ngaba ubusazi ukuba ithengisa? Ukuba akunjalo, ngoko eli nqaku liza kukunceda uqonde le mbono.

Retail: Ixabiso

Phambi kokuba ukuqonda ukusetyenziswa mihla kwekota, kufuneka ufumanise imvelaphi yayo. Njani kwaye yintoni igama elithi "intloko"? Oko yaqala kwintetho lethu ulwimi IsiNgesi kwaye ngokoqobo eliguqulelwa ngokuthi "nobe". Kubonakala, akunanto yakwenza yorhwebo. Kodwa akunjalo.

Market - kuyinxalenye ebaluleke kakhulu kuqoqosho naliphi lizwe, nezibilini zayo ebalulekileyo - intengiso kunye nokuthengwa kweempahla. Ngelo xesha linye kokuba zibe nokufezekiswa ngeendlela ezimbini: Ihowuliseyili neRiteyili. Kwimeko yokuqala, njengoko umthetho, sithetha i nqanaba eliphakathi kwe ukuhamba kwempahla kubavelisi kubathengi, leyo iphazamisane le mbambano. Ekuthengisweni yesibini senziwa ngqo ukuya ekupheleni umthengi.

"Isiqalo" libhekisela urhwebo ngemiyinge emincinci, nto leyo ifana umthamo lokushiywa. Oko kukuthi, abathengisi uthenge izinto ezinkulu evela abenzi kuphinda abuthengise yona kubathengi inani elifanayo. Imbali uyaziphinda (njengoko baze bathengiswe kangaka), yaye kutheni le nkqubo ibizwa ngokuba "ushwankathele" okanye neevenkile.

kakhulu kwintengiso ngemiyinge emincinci

Siye safumanisa ukuba neevenkile ezinjalo. Le ukuthengiswa kwezinto ekupheleni umthengi. Kuliwa nokusetyenziswa olusisinyanzelo izinto ezifana eziinkozo kunye khangela ukuthobela imithetho kunye "Umthetho phezu woKhuseleko Amalungelo Abathengi '. Kuyenzeka ukuba eziliqela iimpawu uphawu kuphela neevenkile. Ezi ziquka:

• ubukho - ukufumana inkonzo okanye uthenge imveliso nabanina;
• iindidi asolwa - ubukho izinto kunye neemveliso amaninzi;
• ukusekwa ngexabiso lentengiso.

Kwi indawo yokugqibela ixabisa ukunikela ingqalelo ekhethekileyo, ekubeni isiseko kwezoqoqosho neevenkile. ixabiso Retail isoloko ephakamileyo lewholesale umda lorhwebo - umahluko phakathi kwexabiso lokuthenga nokuthengisa. Eli xabiso - ingeniso enkulu umthengisi, nangona kuphela. Kuxhomekeka umda, umda kunokuba abe 25-30% (iimveliso yorhwebo), kwaye onke 200%, kwaye nkqu nangaphezulu (ukuthengisa impahla, nezinto zodidi). Ngoko ke, nkqu neemeko nabathengisi yentengiso ngokuqhelekileyo azisebenzi ku ekonakaliseni kwabo, kodwa kuphela abambalwa ukunciphisa ubungakanani eludinini zorhwebo. Amaninzi, neevenkile - umsebenzi kotaka ekuvumela ukuba zuza, akukho nto senza.

Retail: sezakhiwo neevenkile

Ukuthetha into ngemiyinge emincinci, kufuneka athi malunga kuzise yokuba ukuphunyezwa kwayo. Le intengiso kwenziwa ngeendlela ezahlukeneyo phantsi kweemeko ezahlukeneyo:

• buqu;
• ngefoni;
• nge-intanethi;
• esitratweni;
• evenkileni;
• waphuma endlwini.

Noko ke, njengokuba umthetho, urhwebo olwenziwa kwindawo yokugcina i. Mhlawumbi kuba iifomati zilandelayo: ivenkile, ivenkile, iivenkile isaphulelo, online shop, ivenkile ekhaya okanye phezu kwesingqengqelo. zithandwa ngakumbi abathengisi na neevenkile esitratweni. Yintoni na? Le ndawo zorhwebo, apho ibekwe phezu imigangatho emhlabeni lwezakhiwo. Bona zonke iimpawu ukuxhotyiswa: windows ivenkile, eziinkozo kunye nesango bayo. Le fomati ethengisa ndakuzuza kubathengi abahlala kufutshane, kwaye unetarhu nabathengisi.

Kubalulekile kwakhona ukuba sikhankanye ukuba park ngemiyinge emincinci, ngenxa yokuba ngokuya ethandwa kwiminyaka yakutshanje. Eli ziko shopping ifomati kwezoqoqosho, eliquka imigangatho elinye okanye amabini kwaye ibekwe ngokubanzi malunga yokupaka iimoto. Kuba ukwakhiwa kweendlela ezinjalo design esezantsi iindleko kunye nobuchwepheshe evumela ukuba ukucwangcisa iirenti asezantsi. Oku kwenza iipaka ngemiyinge emincinci umdla nezaziwayo kunye abathengisi kunye nabathengi ngubani na ukuthenga impahla ngamaxabiso zitshiphu.

Retail namhlanje

Ngokuthe gabalala, umthamo iimfesi namhlanje ifikelela ezilishumi ezigidi zeerandi. isabelo eRashiya kwimarike yehlabathi imalunga amabini ekhulwini, ngelixa ukukhula yonyaka uyabonakala. Ngenxa yokwanda-ntle abemi yabo iye yenyuka kule minyaka imbalwa idlulileyo, amandla ukuthenga (phantse-10%). Namhlanje, ilizwe lethu kwindawo yesibhozo ngokubhekiselele abathenga, nto leyo embi kwaphela.

Imixokelelwane inkulu yentengiso eRussia X5 Retail, "Magnet" yaye "Auchan". Inkokeli lwehlabathi ekufuneka ngokuba inkampani elithengisa American "Wal-Mart". inzuzo yayo namhlanje ababumba ezingaphezu kwama-400 ezigidi. Idola.

isiphelo

Kweli nqaku wajonga oko othengiso, ziziphi iimpawu ezifunekayo kunye neempawu. Uyazi, yintoni na le iifomati ngemiyinge emincinci, nokuba kukho entsha kule nkalo namhlanje. Ukongeza, siye yachukumisa phezu imeko yangoku abathenga lwehlabathi, kwaye bazi indawo kwilizwe lethu umthamo ogcweleyo. Sinethemba ulwazi kuwe umdla yaye iluncedo.