Emashumi ambalwa eminyaka edlulileyo, bethu basekhaya badla ngokukhawuleza amagama, okwangoku njengengxenye ebalulekileyo yerenksi. Siyabulela kwinkqubo yokubambisana kwehlabathi, asifundanga nje inkcubeko yamanye amazwe kwiifilimu nomculo, kodwa sinokufumana ithuba lokunandipha imihlaba yelizwekazi lokuqala. Ulwazi olufunyenweyo aluvumelekanga kuphela ukuphucula kwizenzululwazi, ukwandisa ukuqonda kwethu kunye nokuqonda kangcono ihlabathi elijikelezayo, kodwa nokuboleka kwezinye iintlanga eziqhelekileyo kunye nezifundo zethu zokutshintsha ubomi bemihla ngemihla.
I sasazwe
Elinye lala magama, elingazange lide libe yingxenye yegama lesichazi-magama, ligama elithi "showroom". Le ngcamango yafika kuthi, njengabanye abaninzi, ukusuka phesheya. Kufuneka kuqatshelwe ukuba kwintsimi yamazwe ayenakuba yi-Soviet Union enkulu, eli gama libonakala ngathi litshanje - nje emashumi embalwa edlulileyo. EYurophu nakwamanye amazwe aseMelika, ingqiqo ejongene nayo ibonakala ukusasazeka kweentengiso zemarike. Nangona ukugqithiswa kwegama eliqhelekileyo, abantu abaninzi bafuna ukwazi impendulo yombuzo othi: indawo yokubonisa yintoni? Yintoni na? Ziziphi iinkalo ezisetyenzisiweyo kwaye zeziphi iingenelo zayo? Imfihlelo kunye neemfihlelo zeengcamango eziboleweyo ziya kuboniswa ngcaciso yethu.
Yintoni efihliweyo kweli gama?
Ukuqhelana nekota esinomdla kuyo kuya kuqala nge-etymology yakhe. Ukuba ujike uncedo lwezichazi-magama zesiNgesi, ungafumanisa ukuba indawo yokubonisa ibhaliso lwamazwi angaphandle "bonisa indawo". Okugqibela ekuguquleleni kuthetha "umboniso okanye ihholo lokubonisa". Sinokuthi loo ndawo yokubonisa indawo yindawo apho kukho naziphi iimpahla eziboniswa kubaphulaphuli. Njengomthetho, oku kwenziwa ngenjongo yolwazi. Umveleli unokufumana ulwazi olunzulu malunga nemveliso anomdla kuyo, kwaye wenza umyalelo wokuhanjiswa okanye ukuveliswa kwesampuli ayithandayo. Ewe, kuyinyaniso: kwiindawo zokubonisa inxalenye enkulu kuphela yeekopi zeempahla ziboniswa, zenzelwe ukutsala abathengi. Akukho mveliso inqwaba. Ngeli xesha, iindawo ezithandwa kakhulu ziindawo zokubonisa iimpahla, izicathulo, iimoto, ifenitshala, iileyile, i-laminate, i-ware yangasese, njl njl.
Impahla engabodwa, okanye "Hayi" yomlingiswa wemimandla!
Nangona kunjalo, ngeli xesha eli gama alisetyenziselwa injongo yalo. Abantu abaninzi, bengayiqondi kakuhle intsingiselo yombono okhoyo, bayiphambukisa ngokungahambi kakuhle, besetyenzisile igama eliya kugcinwa igama leendawo zokugcina impahla kunye neendawo zokuthengisa, apho iimpahla zingabonakali kwinguqu enye. Akumangalisi ukuba abantu abaninzi badidekile kwaye abanakuqonda ukuba yintoni igumbi lokubonisa. Bonisa - "bonisa, bonisa" igumbi - "igumbi". Ngoko igama ngegama liguqulelwe. Akukho mbuzo wezohwebo okanye ivenkile yokuthengisa apha. "Khangela, qhelana kwaye ulandelelanise" - lo mgaqo womsebenzi usekelwe phantse yonke indawo yokubonisa eMoscow, eLondon okanye eLos Angeles.
Igumbi lokubonisa ibakala elithi "Ukulungiswa okwenziweyo"
Nangona kunjalo, kukho ezinye iimeko ezingasetyenziswayo kwiindawo zokubonisa iimpahla kunye nezicathulo. Ekuqaleni, kwiindawo ezinjalo isivakashi sinikezelwa ithuba lokubona iikholeji ezibonisiweyo kwaye zenze umyalelo, kodwa kwakhona ukuthenga isampu. Kule meko, okungafaniyo kwenziwa kwindlu yokubonisa iingubo kwinqanaba elithi "ifowuni eyenziwe". Njengoko sele kukhankanywe ngasentla, iisampuli eziboniswe kwindlu yokubonisa ziyakunikwa. Nangona kunjalo, into enomdla kukuba ixesha lokwenza i-specimen ekhethiweyo ilawulwa ngokuthe ngqo. Eli pharamitha limiselwe ngokuhambelana neshedyuli yehlabathi jikelele yeenkampani ezinika iimveliso ezikhethekileyo. Izambatho okanye izicathulo kwi-oda zicatshulwa kabini ngonyaka okanye, ngokubanzi, nganye kwikota.
Ukubekwa kweehholo zokubonisa
Ezinye iindawo zokubonisa eMoscow, eParis okanye eMadrid zifumaneka ngokuthe ngqo kwiifekthi okanye iifeksi. Ngamanye amaxesha iiholo zokubonisa zihambisa. Ukuze kuphuculwe kwaye kuququzelele umsebenzi wabathengi bawo abanokuba ngabathengi, ezininzi iinkampani zivula iiholo zokubonisa kwimimandla enenzuzo kakhulu kwihlabathi. Ngethuba elifanayo, kungekhona nje amathuba okufumana imali abathengi athatyathwa, kodwa nakwintsimi yokwabiwa kweentengiso, ukuqonda kunye nokuphunyezwa okunzulu kwimiba. Kuba abathengi abathengi ngokubanzi bafumana ithuba elihle lokuba baqhelane ne-assortment yeemveliso kwaye, ngokuqwalasela iimpawu zentengiso, balayise iimveliso ezikhethiweyo. Kubathengi abathengisa, iindawo zokubonisa ziyindlela efanelekileyo yokuthenga izinto eziphathekayo ze-wardrobe kwixabiso lexabiso. Oku, akunjalo, akuyona into ebonakalayo yeholo nganye yokubonisa, kodwa abaninzi abasasazwayo baseTaliyane banikezela abathengi abo ithuba. Ungathenga iimpahla, izicathulo kunye nezixhobo kwixabiso eliphantsi emva kokuphela kweephulo zokuthenga ngokubanzi. Kufuneka kuqatshelwe ukuba kule meko iikopi ezininzi ziya kuba enye kuphela, ubukhulu becala. Njengomthetho, kwiingubo-le yi-42nd, kunye nezicathulo - i-37.
Ukwahlukana kwi-boutique
Iiboniso eMoscow ziqhelekile. Phakathi kwazo iindibano zemiboniso yefenitshala, isakhiwo kunye nezinto ezijongene nazo, izakhiwo zobunjineli kunye neemoto. Kakade ke, kukho nabasasazo kwi-capital of brand names and brand names. Abantu abanentshisekelo banokuyilungiselela izinto ezikhethekileyo eziqokelelweyo kwiikholeji ezintsha okanye ukuthenga iinketho ezizithandayo zexesha elidlulileyo. Nangona kunjalo, ungabonakali indawo yokubonisa kunye ne-boutique, kuba ukhetho lwesibini lubonisa ubungakanani bathengi. Ngelo xesha, akukho bathengi kwindawo yokubonisa. Apha, zonke iindwendwe ziyakwamkelwa, indlela nganye iya kuthathwa nganye. Ingaba ngaba abantwana, ibhinqa okanye ibonisa indawo yamadoda - ngamnye kumthengi uya kuziva ekhululekile kwaye ekhululekile. Kuyaphawuleka ukuba kuyo yonke iholo loboniso lwabo bonke abathengi bayazi kakuhle umntu. Kubalulekile ukuba uqaphele ukuba ezinye iindawo zokubonakalisa iimpahla ezikhethekileyo zihlelwe kakuhle kwaye zingene "kwingcwele yeendawo" zefashoni akulula. Kule nto udinga ukufumana isincomo esivela kwenye yabathengi abaqhelekileyo.
Induduzo kubo bonke
Uhlobo oluthatywayo lokuhlaziya ikhabethe lukulungele kakhulu abantu abadumileyo, banxinekile kwintshutshiso yeparazzi. Amagumbi okubonakalisa ahlala ebonisa izandi ezivela kubanikazi beempawu ezahlukeneyo, ngoko akumangalisi ukuba zombini isimbo kunye nomgangatho weengubo zihlala ziphakamileyo. Umxhasi unikezwa ithuba elimangalisayo lokukhetha impahla entsha kwizinto ezinokufakela phambili kwixesha elifanelekileyo. Uyavuma, oku kulungele kakhulu. Kubantu abaninzi, ukutyelela kwigumbi lokubonisa liba ngumkhuba osisigxina. Emva koko, apha apha awukwazi ukuthenga nje ikhabethe elifunekayo, kodwa nokuzibonakalisa.
EMoscow, phantse zonke iimpahla zokugqoka zineendawo zokubonisa. Iholide yemboniso yindawo ehlukileyo yokufikelela ngokukhawulelana, apho abathengi banamenywa ukuba bajonge "iindawo ezintsha zokubhaka" ezivela kwiindwendwe ezidumile. Oku kukuvumela ukuba uqaphele ngokutshintshana kwemikhwa kwimo yefashoni kwaye ulandele indlela yabo.
Okwangoku, ngaphezu kweendawo zokuvakalisa abantu abadala, iindawo zokubonisa abantwana nazo ziyafumana ukuthandwa. Ngoku abazali banethuba elikhulu lokufumana i-wardrobe ekhethekileyo kunye neyona nto ibaluleke kakhulu yintombi yabo ethandekayo.
Sizazisa ulwazi
Izambatho zokubonisa - indawo apho iindwendwe zinikwa iimveliso zenye, ngamanye amaxesha amanqaku amaninzi. Ngexesha elifanayo kule holo, umthengi unethuba lokuhlola kuphela iimpahla ezibonisiweyo, kodwa nokuyalela iisampuli ezithandiweyo zombini kunye nokuqokelela kwexesha elizayo.
Ngethuba elifanayo, indawo yokubonisa ibona ithuba elihle lokuba ngumnikazi weempahla ezizodwa ngokukhawuleza (kwimiboniso yeehholo zolu hlobo "olwenziwe ngendlela elungeleyo") kwaye ungabesabi ukusabalaliswa kwezinto eziqhelekileyo.