UBernard Arnault: i-biography, urhulumente

Omnye wabantu abacebile kakhulu eFransi - uBernard Arnault, inzuzo yakhe, ngokwemagazini yeForbes, iqikelelwa kwii-euro ezigidi ezingamashumi amathathu nesixhenxe-kule mpu melelo yahamba ngenjongo. Ukususela ngo-1989, uye waba yinhloko ye-LVMH (i-Moet Hennessy Louis Vuitton), inkampani eyinkokeli kwimveliso kunye nokuthengiswa kwezinto eziphathekayo.

Qala

UBawo u-Arno wayenenkampani ekwakhiweyo encinci, kwaye nangona wayengekho enqweno yonyana, wamnika umfana oneminyaka engama-25 ubudala. UBernard Arnault wahlukana nokwakhiwa kwithuba lokuqala, kwiminyaka emibini emva koko, uyise wayibeka phambi kokuthengiswa emva kwentengiso. Emva koko iminyaka emine le nsizwa yafunda kwishishini lase-US kwaye yafunda inkqubo yokudibanisa kunye nokuzuza ngokugqibeleleyo, ngokusebenzisa iindlela zaseMelika zokubanjwa kweenkampani.

EFransi, olu lwazi lukhawuleza lwaba zizakhono. Imali evela ekuthengiseni ishishini lentsapho lalinywe ngempumelelo ngaphezu kwempumelelo. Kwenzekile ukuba uBoussac waphazamiseka - i-conglomerate ye-textile eyayinayo, phakathi kwezinye izinto, indlu yodumo ye-Christian Dior. Urhulumente waseFransi wayekhangela umthengi phakathi kwabazingeli kule nxalenye enhle. UBernard Arnault waphuma wonke umntu, noLouis Vuitton. Wayithatha imali ebhankini, ngenxa yokuba wayefuna iidola ezingama-80 zeedola, kwaye wayeneminyaka eyi-15, waza wathenga izabelo zale nkampani kuqala kwizihlobo ezabaniniyo, ngoko ke kurhulumente.

Ihotele

Imvuselelo yenkampani ebhenxisayo iBoussac, ngokusemthethweni, yayingacwangciswanga. U-Arno uthengise izinto eziphathekayo kude kunokwenzeka. Nangona kunjalo, ngokungalindelekanga kwawela phantsi kwefuthe lehlabathi lefashishini, uChristian Dior wagqiba ekubeni azigcine kwaye akhiqize imveliso kunye nokuthengiswa kwezinto eziphathekayo kwinqanaba leenkokheli zehlabathi. Ngokuqhelekileyo, ukususela ekuqaleni kwakungeke kwenzeke, kwaye uBernard Arnault ngo-1988 waqala ukuthenga izabelo zenkampani yaseLVMH eyayisandul 'utsha. Kwakungumxube wangempela wokugubha: i- champagne "i-Moyet", i- brandy "uHennessy" kunye nequmrhu elidumile emhlabeni "uLouis Vuitton".

Nangona kunjalo, ingcamango yokudibanisa yayisenjalo: iimveliso ezahlukileyo zazingabikho kwiklasi yokunethezeka. Uqoqosho jikelele jikelele lujongene neemeko zomhlaba wonke, ukungaqiniseki kunye nokugcina yonke imveliso yabiza, kwaye iphothifoliyo enye ayikho nzima. Kwaye kwathi ukuba kuthengisa iimpahla eziphathekayo, kukho ithuba lokugcina, yintoni uBernard Arnault ayenzayo. Ifoto yeli xesha ibonisa umntu onzulu, othembekileyo ngokulinganayo.

UBukhosi

Eli qhinga lazisa iziqhamo ngokukhawuleza. UMoet Hennessy uLouis Vuitton (LVMH) unamatshini afanekayo njengamaKristu Lacroix, iGivenchy, uKenzo, uLowewe, uBerluti, uGuerlain, uCeline, abagugu beFred kunye nababukeli beTag Heuer.

Iimveliso zotywala ziye zanda - u-Dom Perignon, iVeuve Clicquot, i-Krug, i-Pommery. Ubukhosi bukhula, kunye noBernard Arnault, obomi bakhe ibali lobomi bomnye wabantu abashishini abazalwa, usengomnye wabathengi ababenemisebenzi kakhulu kwihlabathi.

Akukho ngaphandle kokutshatyalaliswa

Enye yazo eyenzekayo xa ezama ukufaka isabelo sayo esele sabelo seGucci bonke abanye, ukuze babe ngumnikazi wedwa. Intsapho enelungelo lale nkampani elidala kunye nelityebileyo yayinzima kakhulu kwingxabano-ngokubonakala ukuba idinwe omnye komnye ukususela ngowe-1923. Ngama-1980, inkampani yawela ekuhleni. Enyanisweni, emva kokucinga ngokucophelela, uBernard Arnault wenqaba ukuthenga ngenxa yokunyanzelwa kwezinto ezimbi. Emva koko ndazisola ngesi sigqibo, kodwa bacela ukuba inkampani ibe yindleko enzima. Wazama ukuphoyisa umphathi, amnike umvuzo ofanelekileyo kweli nqanaba. Waxhamla.

Emva koko u-Arno, njengoko bethethayo, wancinci kwaye wafaka isigwebo enkundleni yaseHolland ("iGucci" ibhaliswe e-Amsterdam njengenhlangano esemthethweni) malunga nokuphathwa kakubi kwenkampani. Umphathi (uDe Sole) naye akayiyo into: kunye neqela labameli bezoshishino zaseMelika, waqalisa inkqubo yohlengahlengiso lwenkunzi, ukukhulula izabelo ezingamashumi amabini. Isabelo sika-Arno ekupheleni sancitshiswa ngesiqingatha. Emva koko uDe Sole wathengisa iipesenti ezingamashumi amane zezabelo kumqhubi u-Arno-Francois Pinault, awayekade edibana nayo kwiindlela zorhwebo.

Kodwa kungekhona inhlanhla

Ukongeza koku ngasentla, uBernard Arnault ungumnini weevenkile iPhilps, enye. Eyithengise "i-square square" yaseMalevich ngezigidi ezilishumi elinesihlanu zeedola. Kananjalo unemidiya yakhe yeendaba: iimpapasho zemali ze-Investir ne-Tribune, iphephancwadi kubalandeli bezobugcisa bezobuGcisa kwiZiko lobuGcisa, kwisikhululo senomathotholo, kunye neepesenti ezilishumi zezabelo zomnxeba we-TV TF1 - i-corporation Bouigue. Ukongezelela, utyalo-mali kwiinkampani ze-Intanethi ezingama-60 - i-Europatweb ikhula rhoqo.

Imfihlelo (kwaye ayikho imfihlelo!) Kwimpumelelo yomntu woshishino uBernard Arnault kukuthengwa kweefisi ezidumiweyo eziza kuthiwa zisiwe kwizinga eliphezulu. Le meko ikhula i-dizzy. Ingqondo yezoshishino kummeli-shishini kwinqanaba, ngaphandle kokuba unethamsanqa, kunye nemveliso yezinto eziphathekayo zihlala zivuya kakhulu. Kufuneka kuqatshelwe ukuba naye udume ngokuthanda kwakhe. U-Arno ungumxhasi weemifanekiso zezobugcisa, uxhasa bonke abakhubazekileyo be-Academy of Fine Arts, abaqeqeshwe khona, bachitha ezininzi ekufuneni iitalente zobugcisa kunye nezoshishino.

Ubuntu

UBernard Arnault kunye nosapho baqokelele kakhulu i-Renaissance paintings, bathanda umculo weklasi. Uyise wentsapho udlala kakuhle kwi piyano, kwaye watshata nomdlali we-pian owaziwayo waseCanada uHelen Mercier, owazala abantwana bakhe. Njengoo phantse yonke iFrentshi, uBernard Arnault uyigourmet. Uthanda i-steak negazi kunye nekhekhelethi yekhekhe. Kodwa ukuqhelanisa akukwazi ukuba: nokuba baninzi abasondeleyo kuye, kwaye bahlala becala - ngo-whisper. Akathandi ukuthetha esidlangalaleni, wenqaba ukunika udliwano-ndlebe. Uphantse akangamomotheka, kwaye izihlobo zakhe azizange zihlekise ngaye. Akathethi kakhulu. Ucinga kakhulu. Le yiyo yonke uBernard Arnault.

Abantwana

Unabantwana abaninzi (ulwazi luhluke), kodwa ifa - iFransi yoLuntu i-LVMH - ilwa ezimbini: intombi iDolphin kunye no-Antoine unyana. I-asethi ephambili yepottoliyo yeli qela nguLouis Vuitton, apha uNdluphine Arno-Gansia wamiselwa njengeNqununu-mphathiswa kungekudala. Isikhundla esixanduva, njengoko lo mqondiso uvelisa ngaphezulu kwesigamu seenzuzo ezipheleleyo zombuso. U-Antoine uyintloko yenye inkampani, indoda iyona i-Berluti.

I-Dolphin inemfundo enhle kakhulu, eyamenza ukuba enze ngokukhawuleza umsebenzi: isikolo seFransi nesikolo saseNgesi sezoqoqosho. Kakade ngo-2003 wayekho ebhodini labalawuli be-LVMH. Kwiminyaka emihlanu wayesebenza njengomphathi we-Christian Dior Couture, ngexesha apho ukukhula kweentengiso kuye kwanda kabini kunomlinganiselo wezoshishino. Kungenzeka ukuba nguye oza kudla ilifa lonke ubukhosi obusenziwa nguyise. Nangona abaninzi baqhubeka bebheja kuAntoine. Akukho mntu uyazi ukuba uPapa uyacinga ngani konke oku, unabantwana abathathu kunye nabantwana abaninzi.

Unyana kaBernard Arnaud

IDolphin i-introvert, bonke baba. Njengoko uthetha ngamadoda angamaFransi angamaqhinga, "uNapoleon yoshishino lokunethezeka" okanye "ingcuka kwi-cashmere coat". Unqongqo, unzima kwaye unzima. Abaninzi bakholelwa ukuba, ngokuqinisekileyo, kuya kuba nomsebenzi omkhulu kunye obalulekileyo ebusweni, into enxulumene nezabelo okanye ukuqhuba ibhodi yabalawuli. Kodwa u-Antoine ungumxhasi, umphathi obalaseleyo kwaye unokuba ngumntu weqela elikhulu. Abalingani bakhe bayamdumisa ngenxa yezakhono zakhe ezinxibelelwano ezintle. Nguye owayengenza uMongameli Gorbachev abonakale kwisikhangiso sikaLouis Vuitton, owamkela i-"Cannes Lions".

Iqhawe elihlala lihlala kwimbali yomhlaba, u-Antoine wenza zonke iindlela zakhe, ebheka emva komsebenzi. Incwadana enomzekelo kaNatalia Vodyanova kuphela yafudumala umdla kumatshini. UBernard Arnault kunye noVodyanova banjelwe kukuba ungumfazi wonyana wakhe nonina womzukulu wakhe uMaxim. U-Antoine, ngenxa yokuzonwabisa kwakhe, uhlala ehlanganiswe ngaphakathi-ngenxa yezizathu ezifanelekileyo ukuba uthathwa njengomdlali we-poker (onama-totnings angamawaka angamakhulu amathandathu amawaka eedola), kuba le ntloko ifuna ininzi kunenhlanhla. Kwaye akayi kulawula ukuba uya kubeka esikhundleni sakhe uyise esikhundleni sakhe. Kodwa kungekudala.

Spivakov noLouis Vuitton

Njengomthandi oyinyaniso yomculo weklasi kunye nomthandi owaziwayo, uBernard Arnault uyaziqhelanisa kwaye ubudlelwane nabaninzi beemvumi. UVladimir Spivakov noBernard Arno badibana kunye nomhlaba ofanayo. Umva wokugqibela wenza isipho esibaluleke kakhulu kumculi ngosuku lwakhe lokuzalwa - ityala likaStradivarius. Okokuthi kwakungalungelekanga kuphela kwi-violin, kodwa nakumculi kwiiholide ezingapheliyo. Icala ngokwalo lenziwe nguPatrick-Louis Vuitton ngokwakhe.

Kwakungekho kuphela imali kunye neepasipoti, kodwa iincwadi ezithandekayo entliziyweni, izivumelwano, imilenze, izindebe ezininzi, ii-cufflinks, iifoto zabantwana, abafazi, amanye amayeza, amanqaku kwaye amaninzi. Kwiimeko ezinzima zeepokethi zonke ezi zinto zenzeki. Kule ndawo, isipho, bekungekho iipokethi, kodwa abadwebi abaneesahlulo, njengokungathi zizinto zokugqoka. Into eyingqayizivele yezinto zokunethezeka kumculi, ngokusemgangathweni, yinto nayiphi na indawo engaphandle. Nangona kunjalo, kulo mzekelo akukhange nje kuphela, kodwa kulungile.

Inqanawa emangalisayo

Abantu baseParis babiza le ndlu umkhumbi wekristall kwaye bacinge ngenye yezinto ezikulo mkhulu waseFransi, ummangaliso wokwakha okhoyo namhlanje. Iqhinga lokudala iZiko loBugcisa boBugcisa boBernard Arnault ngokupheleleyo. Wagqiba ekubeni anike iParis indawo ekhethekileyo, apho inkcubeko nobugcisa buya kulawula. Ukwakhiwa komklami uFehry waphenduka kwisitayela esizayo, esifana nesinqanawa esineendlela ezigcwele umoya.

Lapha kule ndlu enhle yaseLouis Vuitton Foundation kwakukho ukusebenza kwiiVietos zaseMoscow, i-chamber ensemble eqondiswa nguVladimir Spivakov, umculi wegama lomhlaba, ogama lakhe elinobugqwetha elinomdla ogqithisekayo, ngokudlala ngokugqithiseleyo uBach noTchaikovsky, ukuphumla kwimeko engenzi Izandla ezidumileyo. Izinto ezikude apho ubomi ngokwawo kuba ngumsebenzi wobugcisa.