Yintoni na intlawulo esisixa-mali kunye neemali

Lwegama - ishishini labucala phantsi uphawu ezaziwayo-kakuhle, nto leyo entsha umtshato lula. Emva ngayo, iqela ngalinye ofumana iqela benefits.

isixhobo amashishini

Lwegama - uthenge ayikho ilungele ukuthengisa, kunye isixhobo apho ungenza ukuba ngeniso futhi bahlangabezane nezidingo franchisee, libambisene kunye nemiyalelo yokusebenzisa le sixhobo.

Ndazi njani na iprizenteyishini yenkampani ngokuhambelana ubukhulu bayo zoshishino ezikhoyo, kwaye ayikho iqweqwe, elungiswe ngumcebisi abaqeqeshelwe? Ukuze wenze oku, kubalulekile ukufunda igama ishishini kwenkampani ithuba ukusebenza kwayo emarikeni (kubandakanywa nge-intanethi kunye nothungelwano zentlalo), ukubuyekeza abaqeshwa zangaphambili, ingeniso abasebenzi, womnatha olubanzi, uluhlu imveliso kunye nomgangatho wenkonzo, oosomashishini yokwenene abasele fumene hlobo.

Yintoni na isibalo-ncwadi?

Imiyalelo ngokusetyenziswa nalo ilungelo kuthiwa lwegama, beech, yaye, njengoko umthetho, iqulethe imiyalelo zokwenza imisebenzi, inkcazo imveliso, imveliso, iinkonzo, intengiso, imigangatho, imigangatho yolawulo lwabasebenzi. Xa ezingundoqo layo, oku bubuncwane enkulu yengqondo, nto leyo edla phantsi.

Kwakhona iquka amacandelo kusetyenziswa kube kanye kuphela: ngelixa kuvulwa kwiinkqubo ezikumgangatho inyathelo-inkcazelo, incwadi lophawu, nto leyo ichaza ukuba ukusetyenziswa lweziqalelo zokubonwayo brand kwiimeko ezithile, ethengiswayo-incwadi impahla iivenkile kunye boutiques.

iimeko lwegama, intlawulo esisixa-mali kunye nemali eyintlawulo yokushicilela kwisivumelwano nalo ilungelo lo: lwegama

Ubudlelwane le franchisor kunye franchisee eRashiya ngokubhekiselele ekufunyanweni bepropathi enomgangatho ophezulu wokuqonda ilawulwa yi lesivumelwano ndiyanicebisa yorhwebo. It ubeka ukusasazwa kwiindawo uxanduva kunye nolawulo phakathi kwamaqela, imiqathango nalo ilungelo njenge into bepropathi enomgangatho ophezulu wokuqonda, indlela yokuqokelela kweentlawulo, ezifana nemali eyintlawulo yokushicilela kunye nentlawulo esisixa-mali. Ezi ukuthumela abaziingcali accounting ngokungqinelana nomhlathi 4 PBU 14/2000, cinga amalungelo kuphela ukusebenzisa bophawu asethi ezingaphathekiyo lweshishini.

Ixesha apho isivumelwano kuphothulwe, kuxhomekeka umda. Ngenxa yoovimba, njengoko umthetho, ixesha kwesivumelwano sengqesho standard, apho iminyaka emithathu ukuya kwemihlanu. Xa uqala ishishini, efuna otyalo, ezifana njengeziko ukufaneleka, ixesha ukuze libe lide: Iminyaka 10-15. "McDonald kaThixo" isemthethweni iminyaka engama-25.

Iintlobo kwemibandela yesivumelwano franchise

Ukwenzela ukuphepha kakubi oluzayo olusenokwenziwa franchisee kwiimvumelwano enxulumene isibonelelo nalo ilungelo ukudla okanye ezinye iinkonzo nga ngokusemthethweni zifakwe izithintelo ngohlobo ukuvalwa ukuba nenxaxheba kolu hlobo lweshishini kangangexesha elithile. Kwakhona, isivumelwano sinokuqulatha izithintelo lokuthenga franchisor lokuphuma emva kokuba iimeko ezithile inkqubo inkcazelo kukuhlawulela calculus mali.

Forms lwentlawulo kokuthenga hlobo

Xa ukhetha iinkampani ezahlukeneyo franchise zimelwe iivenkile zokutya, iivenkile zempahla, zokutyela yokutya okanye ezihotele, ingqalelo franchisees ezinokubakho, phakathi kwezinye izinto, ukuba nithathele ingqalelo ubungakanani yentlawulo phantsi, nto leyo kakhulu limisela imfuneko zotyalo seprojekthi entsha. Kwiimeko ezininzi, intlawulo esisixa-mali ibandakanya icandelo ngokusebenzisa zoncedo ezifana ezingaphathekiyo njenge lophawu, kwaye icandelo eziphathekayo ngokohlobo imiqondiso kunye nezinye izinto.

Ukwahlula iintlobo ezimbini kwintlawulo hlobo:

• Emnyango, okanye iflethi-rate, intlawulo, okuthiwa ezisisigxina.
• Ongenayo - imali ngohlobo kweentlawulo rhoqo.

Yintoni na intlawulo esisixa-mali kunye neemali? Ukususela ekuphunyezweni nalo ilungelo iquka iindleko ezithile, ukuze abuyekeze kubo iinkampani asebenzise ezibiza intlawulo esisixa-mali. Yena ihlawulwa ngexesha elinye, emva kokugqitywa kwemvumelwano yaye uhlobo njengentlawulo ukungena kwinkqubo kobudlelwane, ebizwa lwegama.

YeeFom ze intlawulo ongenayo

Ongenayo - eli xesha kwentlawulo yokusetyenziswa kwe-lophawu, ivela iintlobo ezimbini: njengepesenteji imali okanye inzuzo, kunye nemali intlawulo ezinzileyo. iindlela ekumba yentlawulo Ukukhetha kuxhomekeke indlela franchisor uyakwazi ukulawula indlela yokuhamba kwemali ye franchisee yenkampani.

Umzekelo, ukuba inkampani ubotshiwe uvimba eqhelekileyo, njengoko kunjalo xa uvula ivenkile yempahla, lo franchisor Unga bophelela isixa umnini ipesenti yentengiso okanye inzuzo, ebonisa uxanduva lwayo kunye nomdla kuphuhliso franchisee. Kungenjalo, angabeka ubungakanani eliqingqiweyo iintlawulo rhoqo.

Izinto ezibonakalisa ubukhulu intlawulo esisixa-mali

Ubungakanani intlawulo esisixa-mali ukuze franchise ngalinye zinokwahluka kakhulu iphenjelelwa yimiba eyahlukeneyo ekumiseni ixabiso layo, ezizezi:

• Iindleko ezinxulumene ekuyilweni kwindawo zorhwebo kunye nolawulo kwisitora entsha.
• Iindleko evela izixhobo kunye iseti epheleleyo kwindawo yokuthengisa.
• Iindleko ukunikezelwa kwezixhobo ezithengisayo.
• Iindleko ezinxulumene nokuqaliswa kwentengiso kwemigangatho kunye nemfuneko yoqeqesho nezolawulo nabasebenzi kunye line kwabasebenzi. Ukuba inkampani-franchisor othengisa ifomati ishishini, inxalenye ebalulekileyo yentengiso yayo imilinganiselo ehlanganiswe ebantwini. Abo franchisees zabo abasebenzi ukuba imigangatho iintengiso kwaye inika inkonzo ophezulu, idala ezinzileyo inzuzo encumisayo. Kungenxa yoko le nto kubaluleke kangaka zokuqeqesha abasebenzi, ingakumbi kwishishini inkonzo.
• Imfuneko ukuphumeza iinkqubo accounting, ufakelo lweenkqubo ze computer.
• Ubungakanani ingeniso ezinokuba franchisees ngenxa nokufunyanwa kwale hlobo hlobo.

Okwangoku, amazinga aphezulu kuvandlakanywa esisixa-mali yokuhlawula kwishishini ehotele, apho ubungakanani intlawulo ngexesha elinye-ilungelo lokuba ukuthenga hlobo zinokuba switi engange-3 ukuya ku-4 million. Thelekisa: neMpahla le intlawulo yokungena kule nkqubo ubuhlobo zisukela engange 700 ukuya 1.5 amawaka ..

ekumba franchise kwaye ngaphandle kwentlawulo esisixa-mali

Phakathi iziphakamiso, ingakumbi kummandla lwegama yorhwebo, unako ukufumana inani elikhulu franchise, intlawulo esisixa-mali kubonelelo apho singabalelwa. kwizicwangciso zophuhliso kwezinye iinkampani, kuquka womnatha kwiivenkile zokutya "Pyaterochka", ivenkile multi-brand "Fashion Territory", kubandakanya unikezelo hlobo ngaphandle zibiza intlawulo esisixa-mali. Umgaqo eenkampani kujolise ekwandiseni uthungelwano ngokuzifaka namaqabane amatsha kwaye belunika iimeko kuluncedo amagama zoqoqosho.

Kwimeko ukuba lo uluhlu yorhwebo ivenkile franchise entsha iya kwenziwa kuphela eziveliswa franchisor, ngeendleko zokukubonelela ngayo, kunye nezinye iindleko ezinxulumene badluliselwe mazifakwe kwi kwamaxabiso eemveliso. Loo itsalelwa, isixa-mali yentlawulo apho kungekho mali, ivumela nge ukwandiswa kothungelwano kunye joint ekwakheni ishishini ngempumelelo ukwandisa ukuthandwa brand nokuqinisekisa inzuzo yokukhula kweshishini.